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Founded Year



Unattributed VC | Alive

Total Raised


Last Raised

$5M | 3 yrs ago

About Blippar

Blippar specializes in augmented reality and computer vision. It provides access to an augmented reality ecosystem with products and professional services to meet business needs. It provides consultancy services via the Blippar Studio team, who can build augmented reality (AR) experience. It allows agencies and businesses to create their own augmented reality content. It was founded in 2011 and is based in London, United Kingdom.

Headquarters Location

Blippar, Runway East 20 St Thomas Street

London, England, SE1 9RS,

United Kingdom


Blippar's Product Videos

Blippar's Products & Differentiators


    Blippbuilder is our no code platform that allows anyone to create AR experiences even if they have no coding experience


Expert Collections containing Blippar

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Blippar is included in 5 Expert Collections, including AR/VR.



1,438 items

This collection includes companies creating hardware and/or software for augmented reality, virtual reality, and mixed reality applications.



10,549 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).


Store tech (In-store retail tech)

1,582 items

Companies that make tech solutions to enable brick-and-mortar retail store operations.


Packaging & Labeling Tech

610 items

Companies providing traditional and tech-enabled packaging and labeling solutions for brands.


Sales & Customer Service

696 items

Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre-, during, and post-purchase of goods and services.

Latest Blippar News

USD 61.3 Billion Augmented Reality in Retail Market Reach by 2031 | Top Players such as - INDE, Kudan & Marxent Labs

Nov 22, 2023

" The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage. The global augmented reality in retail market size was valued at USD 2 billion in 2021, and is projected to reach USD 61.3 billion by 2031, growing at a CAGR of 41.4% from 2022 to 2031. Request Sample Report (Get Full Insights in PDF – 280 Pages) at: Rise in popularity of AR among customers for better experience, increase in penetration of smart phone, rise in investment in AR, and persistent technological advancements are expected to drive the growth of the global augmented reality market. Increase in need for augmented reality solutions among retail enterprises to improve their customer experiences during the COVID-19 pandemic had a positive impact on the growth of the market. The global augmented reality in retail market is segmented on the basis of component, device type, application, retail type, and region. By component, the market is bifurcated into hardware, software, and services. By device type, the market is segmented into head mounted display, smart AR mirror, and handheld device. By Application, it is categorized into advertising and marketing, try on solutions, planning and designing, and information systems. By retail type, the market is divided into jewelry, beauty and cosmetics, apparel fitting, furniture and lighting, grocery shopping, footwear, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. If you have any questions, Please feel free to contact our analyst at: Based on device type, the head-mounted display segment held the dominating market share in 2021, holding around two-fifths of the global market. The smart AR mirror, on the other hand, is expected to maintain its leadership status during the forecast period. Besides, the handheld device segment is expected to cite the fastest CAGR of 44.1% during the forecast period. Based on application, the advertising and marketing segment held the dominating market share in 2021, holding more than one-third of the global market, and is expected to maintain its leadership status during the forecast period. The information systems segment, on the other hand, is expected to cite the fastest CAGR of 44.0% during the forecast period. Based on components, the hardware segment held the dominating market share in 2021, holding more than two-fifths of the global market. The software segment, on the other hand, is expected to maintain its leadership status during the forecast period. In addition, the same segment is expected to cite the fastest CAGR of 42.7% during the forecast period. Enquiry Before Buying: Based on region, the market across North America held the lion’s market share in 2021, garnering nearly two-fifths of the global market, and is expected to maintain its leadership status during the forecast period. The Asia-Pacific region, on the other hand, is expected to cite the fastest CAGR of 44.0% during the forecast period. The key players analyzed in the global augmented reality in the retail market report include, Inc., Apple Inc., Augment, Blippar Group Limited, Google Corporation, Holition Ltd., Inter IKEA Systems B.V., Imagination Technologies, INDE, Kudan, Marxent Labs, Microsoft Corporation, PTC, Sephora USA, Inc., ViewAR GmbH, Wikitude, and Zugara, Inc. Buy Now & Get Exclusive Discount on this Report (280 Pages PDF with Insights, Charts, Tables, and Figures) at: COVID-19 Scenario: ● The outbreak of COVID-19 has had a positive impact on the growth of global augmented reality, owing to the occurrence of lockdowns in various countries across the globe. ● Lockdowns resulted in the closure of various manufacturing facilities, stores, shops, and others, which enabled companies to increasingly adopt augmented reality in the retail sector to offer an enhanced experience to customers. ● In addition, people across the globe were required to stay indoors due to the stringent social distancing restrictions imposed by the government to significantly curb the spread of the virus during the pandemic. This subsequently increased the demand for remote operational tools, which in turn exponentially surged the demand for augmented reality in the retail sector. Thanks for reading this article, you can also get an individual chapter-wise section or region-wise report versions like North America, Europe, or Asia. If you have any special requirements, please let us know and we will offer you the report as per your requirements. Lastly, this report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market. About Us: Allied Market Research (AMR) is a market research and business-consulting firm of Allied Analytics LLP, based in Portland, Oregon. AMR offers market research reports, business solutions, consulting services, and insights on markets across 11 industry verticals. Adopting extensive research methodologies, AMR is instrumental in helping its clients to make strategic business decisions and achieve sustainable growth in their market domains. We are equipped with skilled analysts and experts and have a wide experience of working with many Fortune 500 companies and small & medium enterprises. Pawan Kumar, the CEO of Allied Market Research, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies. This helps us dig out market data that helps us generate accurate research data tables and confirm utmost accuracy in our market forecasting. Every data company in the domain is concerned. Our secondary data procurement methodology includes deep presented in the reports published by us is extracted through primary interviews with top officials from leading online and offline research and discussion with knowledgeable professionals and analysts in the industry. David Correa

Blippar Frequently Asked Questions (FAQ)

  • When was Blippar founded?

    Blippar was founded in 2011.

  • Where is Blippar's headquarters?

    Blippar's headquarters is located at Blippar, Runway East 20 St Thomas Street, London.

  • What is Blippar's latest funding round?

    Blippar's latest funding round is Unattributed VC.

  • How much did Blippar raise?

    Blippar raised a total of $143.22M.

  • Who are the investors of Blippar?

    Investors of Blippar include Candy Ventures, Globalive, Chroma Ventures, West Coast Capital, UK Future Fund and 7 more.

  • Who are Blippar's competitors?

    Competitors of Blippar include 8th Wall, RE'FLEKT, hope, Niantic, Wikitude and 7 more.

  • What products does Blippar offer?

    Blippar's products include Blippbuilder and 2 more.

  • Who are Blippar's customers?

    Customers of Blippar include General Mills, Hulu, Dr. Pepper, Kellogg's and BBC's The Apprentice.


Compare Blippar to Competitors

Zappar Logo

Zappar is a company that focuses on augmented reality (AR) and mixed reality (MR), operating within the technology and creative industries. The company offers a range of services including AR campaign planning, strategy, and execution, as well as providing tools for creating AR experiences. They also offer a mixed reality headset powered by a smartphone, and accessible QR codes for product packaging. Zappar primarily sells to sectors such as retail, marketing, events, tours and attractions, and learning and development. It is based in London, England.

Aurasma Logo

Aurasma is a product of HP Autonomy. Aurasma is an augmented reality platform and is available as a software development kit or as a free app for iOS- and Android-based mobile devices.

DeepAR Logo

DeepAR is a technology company that specializes in augmented reality (AR) within the software industry. The company provides a software development kit (SDK) that allows developers to integrate AR features such as face filters, background replacement, emotion detection, and body tracking into their applications or websites. These services are primarily used in the ecommerce and advertising industries, enabling virtual product try-ons and interactive AR advertising. It was founded in 2014 and is based in London, England.


Assemblr offers a platform to discover, create, and share augmented reality (AR) experiences.⁣⁣ It provides solutions such as web-based metaverse, and three-dimensional (3D) AR content. The company was founded in 2017 and is based in Bandung, Indonesia.


Seek provides augmented reality (AR) technology to retailers to increase consumer confidence and offer a better buying experience.

PleIQ Logo

PleIQ is an educational technology company. It offers educational toys and books based on augmented reality (AR) and artificial intelligence (AI) such as smart cubes, smartbooks, and more that stimulate the multiple intelligences of preschool-age children. It was founded in 2014 and is based in Santiago, Chile.


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