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Founded Year

2011

Stage

Unattributed VC | Alive

Total Raised

$143.22M

Last Raised

$5M | 2 yrs ago

Mosaic Score

+10 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Blippar

Blippar is a technology company specializing in Augmented Reality and Computer Vision. Blippar provides access to an AR ecosystem with products and professional services to meet specific business needs. Blippar provides consultancy services, via the Blippar Studio team, who can custom build any AR experience. The AR creation tools Blippbuilder and Blippbuilder Script allows agencies and businesses to create their own augmented reality content.

Blippar Headquarters Location

1 London Bridge 5th Floor

London, England, SE1 9GF,

United Kingdom

Blippar's Product Videos

ESPs containing Blippar

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / Digital Engagement

Companies in this market offer augmented reality solutions to virtually assist customers. Services include helping customers visualize products, virtually try-on clothes or make-up, find their way in stores, and follow set up or maintenance instructions.

Blippar named as Challenger among 8 other companies, including Scandit, Perfect Corp, and SightCall.

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Blippar's Products & Differentiation

See Blippar's products and how their products differentiate from alternatives and competitors

  • Blippbuilder

    Blippbuilder is our no code platform that allows anyone to create AR experiences even if they have no coding experience

    Differentiation

    It's web based - no heavy creation suite. It allows output to any device (iOS, Android or HMD) and any publisher (social media, web site or app). It uniquely also incorporates SLAM (simultaneous loc… 

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    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

  • Subscribe to see more

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

Expert Collections containing Blippar

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Blippar is included in 6 Expert Collections, including AR/VR.

A

AR/VR

1,370 items

E

E-Commerce

9,739 items

S

Store management tech (In-store retail tech)

1,515 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.

P

Packaging & Labeling Tech

555 items

Companies providing traditional and tech-enabled packaging and labeling solutions for brands.

C

Customer Service Tech

665 items

Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre, during, and post purchase of goods and services.

M

Metaverse

163 items

Companies in this collection map to our metaverse market map, published on 4/13/2022. Read the full metaverse report here: https://app.cbinsights.com/research/metaverse-market-map/

Latest Blippar News

Blippar Launches Unity Beta Plug-In, Enabling Creative Developers to Easily Build and Publish Web AR Experiences

Sep 22, 2022

Share  Blippar, the leading technology and content platform specialising in augmented reality (AR), has integrated its WebAR SDK into Unity, allowing Unity developers to create lightweight AR experiences that can be easily published directly to any web browser. With Blippar’s SDK Beta plug-in, Unity developers save considerable time and effort, no longer needing to work between multiple platforms in order to create and publish web AR experiences. This integration, which has been frequently requested by developers, enables creators to rapidly increase their production of lightweight web AR experiences and removes the friction of requiring end users to download an app. The benefits are three-fold, advancing both creators, businesses, and end-users. Developers can create web AR content more efficiently, and web AR content – in comparison to dedicated AR apps – is highly accessible and allows for spontaneity. As web AR can be triggered with a smartphone from any object, link or QR code, it enables publishing across social media platforms such as Meta, TikTok and Snap and websites including e-commerce and gaming. Additionally, the need for an app download process is removed, alleviating friction for the end user. This means that when AR experiences are web based, the addressable audience size is increased to 5 billion smartphone users, and Blippar’s SDK allows brands and businesses creating with Unity to tap into this global market. “In an age where technology moves fast, developers need to have the best tools available and working across siloed platforms causes unnecessary delays and friction. The ease of being able to publish AR experiences direct to web from within Unity will open doors for creativity and speed, providing a new market opportunity for light client XR experiences. We’re excited about the possibilities that bringing our WebAR SDK functionality into Unity will create for developers and brands alike, and look forward to seeing what users will create with this cross-platform tool,” said Faisal Galaria , CEO at Blippar. Lightweight web AR content can be utilised across all industries. These experiences are not only essential tools to increase engagement across digital marketing and advertising, but also positively impact education, training, culture, fashion, architecture and design. Beyond increasing ROI through incentivised packing and virtual ‘try-ons’, there is great value to be found from mapping a digital world onto the physical, whether this be a healthcare tutorial, a DIY guide, or a historic monument that users can enter from their current location. Blippar’s integration unleashes the creative potential of Unity developers, enabling them to populate the world with highly immersive, engaging lightweight XR experiences that work everywhere. Blippar and Unity users will benefit from the following features: Instant access to the integration via a simple, free downloadable package The ability to publish Unity-built projects, along with interactivity, 3D models, animations, and particle effects to web AR The creation of fully immersive and realistic surface and marker tracking web AR experiences The ability to run creations through any mobile browsers (iOS Safari and Android Chrome) or social media platform, including Snap, Meta, Whatsapp and WeChat

Blippar Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Blippar Rank

  • When was Blippar founded?

    Blippar was founded in 2011.

  • Where is Blippar's headquarters?

    Blippar's headquarters is located at 1 London Bridge, London.

  • What is Blippar's latest funding round?

    Blippar's latest funding round is Unattributed VC.

  • How much did Blippar raise?

    Blippar raised a total of $143.22M.

  • Who are the investors of Blippar?

    Investors of Blippar include Candy Ventures, Globalive, Chroma Ventures, West Coast Capital, UK Future Fund and 7 more.

  • Who are Blippar's competitors?

    Competitors of Blippar include Obsess, 8th Wall, Perfect Corp, Scandit, Cappasity and 13 more.

  • What products does Blippar offer?

    Blippar's products include Blippbuilder and 2 more.

  • Who are Blippar's customers?

    Customers of Blippar include General Mills, Hulu, Dr. Pepper, Kellogg's and BBC's The Apprentice.

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