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Founded Year



Unattributed VC | Alive

Total Raised


Last Raised

$5M | 3 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+20 points in the past 30 days

About Blippar

Blippar specializes in augmented reality and computer vision. It provides access to an augmented reality ecosystem with products and professional services to meet business needs. It provides consultancy services via the Blippar Studio team, who can build augmented reality (AR) experience. It allows agencies and businesses to create their own augmented reality content. It was founded in 2011 and is based in London, United Kingdom.

Headquarters Location

Blippar, Runway East 20 St Thomas Street

London, England, SE1 9RS,

United Kingdom


Blippar's Product Videos

ESPs containing Blippar

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Development

The augmented reality (AR) development kits market focuses on providing software development tools, frameworks, and resources for creating AR applications and experiences. These development kits typically include software libraries, SDKs (software development kits), APIs, and other tools that enable developers to build AR applications for various platforms and devices. AR development kits provide …

Blippar named as Outperformer among 13 other companies, including Unity, Magic Leap, and Niantic.

Blippar's Products & Differentiators


    Blippbuilder is our no code platform that allows anyone to create AR experiences even if they have no coding experience


Expert Collections containing Blippar

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Blippar is included in 5 Expert Collections, including AR/VR.



1,443 items

This collection includes companies creating hardware and/or software for augmented reality, virtual reality, and mixed reality applications.



10,697 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).


Store tech (In-store retail tech)

1,605 items

Companies that make tech solutions to enable brick-and-mortar retail store operations.


Packaging & Labeling Tech

617 items

Companies providing traditional and tech-enabled packaging and labeling solutions for brands.


Sales & Customer Service

696 items

Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre-, during, and post-purchase of goods and services.

Latest Blippar News

London’s Greyparrot snaps $12.8M for AI-powered waste analytics

Feb 12, 2024

By 2050, the world is expected to generate 3.4 billion tonnes of waste annually. With only around 5,500 facilities handling municipal solid waste operating worldwide, there is a critical need to build more next-generation plants and retrofit older ones with new technologies. This includes the use of AI to speed up processing times and improve recycling rates to meet the growing tsunami of waste. Currently, only 1% of waste is monitored in facilities, and even in advanced economies, 40% of waste sorting is done by hand. AI , and the data it unlocks in real-time, will help digitise and automate systems to capture a massive amount of lost financial value. This is where London-based AI-powered waste analytics platform Greyparrot comes into the picture. Transforms global waste management In a recent development, Greyparrot, which raised $11 million in Series A funding in 2022, has now secured $12.8 million from Netherlands-based Bollegraaf, the world’s largest builder of recycling plants in a strategic partnership to transform global waste management. As per the agreement, Bollegraaf will transfer its AI vision business to Greyparrot. The company intends to use the funds to foster collaboration across the waste value chain and those influencing it, uniting producers, waste managers, and regulators to recover and reuse waste materials more sustainably. Greyparrot will also open its first office in mainland Europe in the Netherlands. Greyparrot Analyzer: How does it work? As a part of this deal, Bollegraaf will serve as a global distributor of Greyparrot Analyzer, which currently provides 100% visibility into waste streams at recycling plants across 14 countries using AI camera systems. Greyparrot’s retrofittable Analyzer Units sit above conveyor belts in sorting facilities, using cameras to capture real-time images of waste flows. Its AI is unique in its ability to identify characteristics like mass, brand, emissions potential, and more across over 67 categories of material at 95%+ accuracy. Last year alone, Greyparrot’s Analyzer has helped facilities analyse over 25 billion waste objects, characterising them into over 70 categories in real-time to reveal seven layers of data, including material type, financial value, brand, and GHG emissions. In addition to this, Greyparrot Sync integrations send real-time waste data to third-party software and hardware, regardless of brand. Unlock the power of AI waste analytics Greyparrot was founded by Mikela Druckman, Ambarish Mitra, and Nikola Sivacki in 2019 in London. Mikela is known as a World Economic Forum (WEF) Technology Pioneer, and was a WEF Global Future Council Member for AI and AR. Also, she was the COO at Blippar, one of the UK’s first tech unicorns. Ambarish is a serial entrepreneur and visionary tech innovator, recognised for his pioneering work in AI, computer vision, augmented reality, and climate tech. Named a World Economic Forum (WEF) Technology Pioneer in 2021, he co-founded Blippar. Nikola Sivacki is also known for his previous experience at Blippar. Greyparrot uses AI computer vision systems deployed in sorting facilities around the world to monitor, analyse and sort large waste flows at scale. Its system provides waste analytics and data-derived insights to waste managers, producers, and regulators to increase recycling rates and introduce accountability to the waste value chain. The suppliers of recycling hardware have integrated the Greyparrot AI model into their sorting equipment and robots. Edmund Tenfelde, CEO of Bollegraaf Recycling Solutions said, “We are thrilled to make this strategic investment and partner with Greyparrot to bring waste intelligence to both upcoming recycling infrastructure deployments and existing facilities worldwide. We believe that Bollegraaf’s comprehensive knowledge of automation of recycling MRF operations, premium equipment quality, and unique engineering expertise empowered with Greyparrot AI systems represent the one-of-a-kind synergy that is destined for success.” “In a world drowning in waste, a large percentage of which is recoverable, the urgency for action has never been greater. It’s time for a revolutionary leap in how we value, capture, and manage our waste. We’re excited to partner with Bollegraaf, and add to our team of experts in artificial intelligence and deep learning, to address this challenge and pave the way for the waste industry’s largest rollout of AI to date,” said Mikela Druckman, CEO of Greyparrot.

Blippar Frequently Asked Questions (FAQ)

  • When was Blippar founded?

    Blippar was founded in 2011.

  • Where is Blippar's headquarters?

    Blippar's headquarters is located at Blippar, Runway East 20 St Thomas Street, London.

  • What is Blippar's latest funding round?

    Blippar's latest funding round is Unattributed VC.

  • How much did Blippar raise?

    Blippar raised a total of $143.22M.

  • Who are the investors of Blippar?

    Investors of Blippar include Candy Ventures, West Coast Capital, Globalive, Chroma Ventures, UK Future Fund and 7 more.

  • Who are Blippar's competitors?

    Competitors of Blippar include 8th Wall, RE'FLEKT, hope, Niantic, Wikitude and 7 more.

  • What products does Blippar offer?

    Blippar's products include Blippbuilder and 2 more.

  • Who are Blippar's customers?

    Customers of Blippar include General Mills, Hulu, Dr. Pepper, Kellogg's and BBC's The Apprentice.


Compare Blippar to Competitors

Zappar Logo

Zappar is a company that focuses on augmented reality (AR) and mixed reality (MR), operating within the technology and creative industries. The company offers a range of services including AR campaign planning, strategy, and execution, as well as providing tools for creating AR experiences. They also offer a mixed reality headset powered by a smartphone, and accessible QR codes for product packaging. Zappar primarily sells to sectors such as retail, marketing, events, tours and attractions, and learning and development. It is based in London, England.


Obsess focuses on experiential e-commerce. The company offers a platform to enable brands and retailers to create immersive, interactive three dimensional (3D) virtual stores on their websites, providing a new generation of consumers with a unique shopping experience. Obsess primarily serves industries such as fashion and beauty, entertainment, media, travel, and consumer goods. It was founded in 2017 and is based in New York, New York.


Arti develops software helping embed content into augmented reality (AR) experiences. It creates the interface between the real and virtual worlds as a marker. It democratizes augmented reality (AR) for engaging video presentations, pitches, and stories. It was founded in 2019 and is based in Tel Aviv, Israel.


Seek provides augmented reality (AR) technology to retailers to increase consumer confidence and offer a better buying experience.

DeepAR Logo

DeepAR is a technology company that specializes in augmented reality (AR) within the software industry. The company provides a software development kit (SDK) that allows developers to integrate AR features such as face filters, background replacement, emotion detection, and body tracking into their applications or websites. These services are primarily used in the ecommerce and advertising industries, enabling virtual product try-ons and interactive AR advertising. It was founded in 2014 and is based in London, England.

Aurasma Logo

Aurasma is a product of HP Autonomy. Aurasma is an augmented reality platform and is available as a software development kit or as a free app for iOS- and Android-based mobile devices.


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