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FOOD & BEVERAGES | Non-alcoholic beverages
biosteel.com

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Founded Year

2009

Stage

Corporate Majority | Acquired

About BioSteel

BioSteel makes a pink sports drink that is used by athletes.

BioSteel Headquarter Location

87 Wingold Ave Unit 1

Toronto, Ontario, M6B 1P8,

Canada

1-888-484-7833

Latest BioSteel News

Stu Cowan: Former Canadien Mike Cammalleri still in love with Montreal

Sep 3, 2021

Returns to the city for BioSteel Pro Hockey Camp as co-founder and co-CEO of the nutrition company he helped start in 2005. Author of the article: Article content Mike Cammalleri has nothing but fond memories of Montreal despite the very bizarre way his time with the Canadiens came to an end. Advertisement Article content Two seasons after leading the Canadiens in playoff scoring with 13-6-19 totals in 19 games as the team advanced to the 2010 Eastern Conference final, Cammalleri was traded to the Calgary Flames as part of a deal for Rene Bourque after the second period of a game in Boston on Jan. 12, 2012 . Cammalleri played the first two periods of the game, which the Canadiens lost 2-1, and was then told to return to the team’s hotel. The trade came a day after Cammalleri was quoted saying the Canadiens had a “losing attitude,” which obviously didn’t sit well with former GM Pierre Gauthier. We apologize, but this video has failed to load. Try refreshing your browser, or Stu Cowan: Former Canadien Mike Cammalleri still in love with Montreal Back to video Cammalleri, who hung up his skates following the 2017-18 season after 15 years in the NHL, is back in Montreal this week for the four-day BioSteel Pro Hockey Camp, which wrapped up Thursday at Lower Canada College. Cammalleri co-founded BioSteel Sports Nutrition Inc. in 2005 with John Celenza with a mission to “create the healthiest and most trusted nutrition products on the planet” starting with their original “Pink Drink.” More than 20 players took part in the camp, including the Canadiens’ Josh Anderson, Ben Chiarot and Jonathan Drouin and Edmonton Oilers superstar Connor McDavid. Advertisement Article content “I have nothing but amazing memories and feelings for Montreal,” the 39-year-old Cammalleri said about his two-and-a-half seasons with the Canadiens. “It’s special to me and I’m very grateful for the time I had here. We had a couple of really exciting years here with the playoffs.” Canadiens forward Mike Cammalleri goes through a fitness regime during physicals on Sept. 16, 2011. Photo by Dave Sidaway /Montreal Gazette files After advancing to the Eastern Conference final in 2010, Cammalleri thought the Canadiens had an even better team the next season, but they lost to the Bruins in overtime of Game 7 in the first round with Boston going on to win the Stanley Cup. Things fell apart the following season with the Canadiens finishing last in the conference. “I had an intimate relationship with the city and the fan base and the team,” Cammalleri said. “My wife and I had our first child when I was playing here and one of the things we’re doing this week is celebrating because she’s 10 years old. I would say I had a romantic, intimate feel for the city of Montreal and playing here. We love being back and we’re going to try and make more of a habit of it.” Advertisement Article content As for the bizarre ending to his time with the Canadiens, Cammalleri said: “I know the circumstances of what happened and I know how it can look. But I know what took place and the conversations that were had. Would I have loved to play here longer? Sure. Could I have been here a long time? Sure. But that’s not what took place and that’s OK, too. That won’t change the intimacy and the connection that I have for the city of Montreal.” As a player, Cammalleri was ahead of his time when it came to fitness and nutrition after being diagnosed with ulcerative colitis when he was 11, which eventually led to him starting BioSteel. The annual pro summer hockey camp was started to give players a chance to make sure they’re physically ready for the start of NHL training camps. The BioSteel camp wraps up each year with two teams playing for the Ray Emery Cup in honour of the longtime camper and NHL goalie who died in 2018 at age 35 in a swimming accident. Advertisement Article content When it comes to hockey fitness, things have definitely evolved from the 1970s glory days of the Canadiens. After practice at the Forum, players would head across the street to the old Les Carabiniers brasserie in Alexis Nihon Plaza for lunch and a few cold ones. “It’s changed so dramatically from a nutrition standpoint,” Cammalleri said. “When I first got in the NHL there was no lunch provided after practice. Everybody went out for lunch. When you did have food it would be bagels and muffins and now teams have chefs and catered lunches and proper nutrition. It’s become the norm now. It was exceptional when teams first started doing it and now it’s just become a standard. “The reduction of alcohol use in the NHL has been exponential since I got in the league in 2002,” he added. “Culturally that’s changed just so dramatically.” Advertisement Article content BioSteel provides sugar-free hydration and has athletes like McDavid, Kansas City Chiefs quarterback Patrick Mahomes and Canadian LPGA golfer Brooke Henderson endorsing their products. “We advertise through pro athletes because they’re a great microcosm of society in general,” Cammalleri said. “For these guys, their business is their body.” Since hanging up his skates, Cammalleri has kept busy in his role as co-CEO of BioSteel and enjoys spending time with his wife and their three children. He is also an avid golfer. “There’s fantastic things about playing and fantastic things about not playing,” he said. “You get to do other things.” After the BioSteel camp wrapped up Thursday afternoon, Cammalleri was heading to Montreal’s Old Port to meet his wife and children for dinner. Montreal is still a special place to him.

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BioSteel is included in 1 Expert Collection, including Cannabis.

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These companies participate in - or service businesses that participate in - the legal cannabis industry. Our definition of cannabis includes both marijuana and hemp (and all derivatives). The collection includes both "plant-touching" and "non-plant-touching" businesses.

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