Latest b.good News
Oct 29, 2020
October 29, 2020 Fast-casual restaurant chain B.GOOD announced it will serve new Non-GMO and Certified Organic lemonade options from Tractor Beverage Company at participating locations starting today. B.GOOD is excited to offer beverages that use sustainably grown, real ingredients sourced from organic farms, meeting its Food Ethos standards. "Adding Tractor’s products to our menu is an exciting evolution of the lemonades we first introduced to our customers 17 years ago,” said Hadrien Delande, B.GOOD’s Chief Marketing Officer. “Now our guests can enjoy delicious, entirely natural drinks made with real ingredients paired with their favorite burger, sandwich, bowl or salad.” The following lemonade flavors will be offered at participating B.GOOD eateries in Tractor’s new ready-to-drink bottles that aim to create ease for consumers during their in-restaurant dining, carryout and delivery experiences: Organic Lemonade: Juicy, ripe lemons, a dash of vibrant turmeric and perfectly proportioned all-natural sugarcane – the recipe for liquid sunshine. Organic Blackberry Mint Lemonade: A complex, yet refined elixir incorporating rich blackberries, tart apple cider vinegar and layers of warm cinnamon, citrusy cardamom and invigorating spearmint. Organic Stone Fruit Lemonade: A harmony of golden apricots and blushed peaches paired with a nip of apple cider vinegar and a warm sprinkling of autumnal spices. "We’re honored to partner with B.GOOD given how well our company ethos align,” said Luke Emery, Tractor Beverage Company’s CEO. “B.GOOD takes pride in setting the bar on what is best for the planet, while Tractor caters to bettering the bottom line for farmers and the foodservice industry alike by sustainably and responsibly sourcing our beverages with the world's finest ingredients. This partnership is a natural fit – we’re thrilled to bring our delicious lemonades to B.GOOD’s thoughtful and loyal consumers.” Tractor was founded on the simple premise that great food deserves great drinks, believing that beverages can be sourced, prepared and poured with all of the same love, attention and intention as the food we eat. As the first and only Certified Organic, Non-GMO full-line beverage solution available for foodservice, Tractor’s drinks are exclusively connected to the dining experience. Tractor’s wide portfolio of specialty and fountain drinks are Certified Organic, Non-GMO and entirely natural, containing no artificial flavoring or preservatives. Top flavors include Mandarin Cardamom, Lemonade with Turmeric, Stone Fruit Tea and Strawberry Rhubarb. About B.GOOD Founded in 2003, B.GOOD is an innovative, fast casual, farm-to-table restaurant chain serving "Food with Roots" – sustainably-grown, wholesome food that is prepared fresh in-house. With locations across the U.S. and Canada, B.GOOD serves a diverse and delicious menu inspired by the heritage of back to basics simplicity including grain bowls, salads, all-natural burgers, oven-finished fries, smoothies and kids' meals. By sourcing as much as possible from local, independent farmers and being genuinely committed to social and environmental impact, B.GOOD has a unique connection to the communities the brand calls home. About Tractor Beverage Company Tractor Beverage Company was founded on the simple premise that great food deserves great drinks. Tractor believes that drinks can be sourced, prepared and poured with all of the same love, attention and intention as the food we eat. As the first and only Certified Organic, Non-GMO full-line beverage solution available for foodservice, Tractor's drinks are exclusively connected to the dining experience. Tractor's beverages are Certified Organic, Non-GMO and All-Natural, containing no artificial flavoring or preservatives. Its wide portfolio of specialty and fountain drinks contains over 15 unique flavors such as Stone Fruit, Strawberry Rhubarb, Cherry Cream and Lemongrass. Tractor’s beverages are poured in eateries nationwide including Chipotle, B.GOOD, CoreLife Eatery, Jose Andres' Beefsteak, Umami Burger, Zoup, Curry Up Now, Garbanzo Mediterranean Fresh and Pokeworks. The brand will also soon be launching a charitable initiative, The Tractor Collective, which will aim to transform the standards within the industry along the entire food supply chain to lead the way to a more sustainable and flourishing future for restaurants, consumers and farmers.