Founded Year

2010

Stage

Series F | Alive

Total Raised

$435M

Valuation

$0000 

Last Raised

$60M | 8 mos ago

Mosaic Score

+20 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Betterment

Betterment is a goal-based online investment company that delivers personalized financial advice paired with low fees and customer experience. Through its platform, Betterment's seeks to eliminate the typical complexities and time commitment of the traditional investment account. Behavioral guardrails built into the account help users make savvy, rational decisions with their finances.

Betterment Headquarter Location

8 W. 24th Street 6th Floor

New York, New York, 10010,

United States

888-428-9482

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Betterment's Products & Differentiation

See Betterment's products and how their products differentiate from alternatives and competitors

  • Betterment for Advisors

    Betterment for Advisors helps financial advisors and advisory offices streamline their operations to provide better client experiences.

    Differentiation

    Intuitive platform combining the best of technology w/ advisor’ personal touch 

  • Subscribe to see more

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

  • Subscribe to see more

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

  • Subscribe to see more

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

Expert Collections containing Betterment

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Betterment is included in 9 Expert Collections, including Banking.

B

Banking

717 items

U

Unicorns- Billion Dollar Startups

1,118 items

W

Wealth Tech

1,707 items

A category of financial technology that is digitizing & streamlining the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.

F

Fintech 250

998 items

G

Gig Economy Value Chain

155 items

Startups in this collection are leveraging technology to provide financial services and HR offerings to the gig economy industry

T

Tech IPO Pipeline

568 items

Latest Betterment News

M1 Finance Versus Betterment – Which is Better?

Apr 7, 2022

When it comes to show-downs between various Robo-advisors, the question is often not which is better but which one suits a particular type of investor’s needs. In comparing M1 Finance and Betterment, this is such a case. They are both top-rated robo-advisors, but for entirely different reasons. Each service has its clear advantages over the other. However, this is tempered due to the reasons for their existence and the target market of each. Betterment is excellent at goal planning, account setup and customer service with highly competitive pricing. It is aimed at holding the hand of new investors. On the other hand, M1 Finance scores very high on fees, account services and portfolio flexibility. Since the two products are pretty different and aimed at different target markets, let’s assess each separately and then analyze which one would suit you as an investor. Overview of Betterment One of the biggest feathers in the cap of Betterment is that it was the first robo-advisor on the market and was genuinely disruptive to the industry. Betterment was launched in 2008. It currently manages more than $16 billion in assets. Betterment aims to simplify the investment signup and management process. On registration, you must answer a few simple questions, pick a level of risk tolerance, and Betterment does the rest. Yes, your friendly robo-advisor automatically creates a portfolio of low-cost ETFs for you. Betterment offers a less hands-on approach than many other robo-advisors do, including M1 Finance. Once you are signed up, you need to make deposits and occasionally check in on your portfolio. Betterment takes care of portfolio management. Further picking of investments, rebalancing and allocating dollars to different investments are all done by Betterment for you. You do not have the freedom to choose individual investments that you may consider a deal-breaker. Betterment offers a cash account with a debit card so that you can do all of your banking with them. Again, this firm has proven to be very disruptive – even to the banks. Continuing its disruptive streak, on 8 February 2022, Betterment announced that retail investors and advisors can now invest in diversified crypto portfolios alongside their existing investments. There’s a lot to like about Betterment with financial advisors available for all users, no minimum, and low fees. Let’s look a little closer. We will concentrate on items in which Betterment and M1 Finance differ. Betterment Fees Betterment is very competitive when it comes to fees compared to most robo-advisors. However, the zero fees charged by M1 Finance leaves Betterment in second place in the fees department. Betterment offers a digital plan, which charges an annual fee of 0.25% with a $0 minimum balance. The digital pan includes personalized advice, automatic rebalancing, and tax-saving strategies It also offers a premium plan with a 0.40% annual fee and a $100,000 minimum balance. The premium plan also offers advice on assets held outside Betterment and guidance such as estate planning. There is access to real live humans under Betterment premium. Who is Betterment Better For? Betterment is aimed at investors who: Are not opposed to being charged fees (albeit low fees) Are looking for an investment manager to help them manage a portfolio to achieve clear goals. Prefer access to human, financial advisors. Want a free analysis of all of their investments before funding their account.

Betterment Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Betterment Rank

  • When was Betterment founded?

    Betterment was founded in 2010.

  • Where is Betterment's headquarters?

    Betterment's headquarters is located at 8 W. 24th Street, New York.

  • What is Betterment's latest funding round?

    Betterment's latest funding round is Series F.

  • How much did Betterment raise?

    Betterment raised a total of $435M.

  • Who are the investors of Betterment?

    Investors of Betterment include Globespan Capital Partners and Kodiak Venture Partners.

  • Who are Betterment's competitors?

    Competitors of Betterment include Ellevest, Acorns, Wealthfront, Folio, Investor Cash Management, Human Interest, ForUsAll, Raisin, Guideline, Altruist and 22 more.

  • What products does Betterment offer?

    Betterment's products include Betterment for Advisors and 3 more.

You May Also Like

SigFig Logo
SigFig

SigFig, provided by Nvest and SigFig Wealth Mangement, is an online service that makes it easy for users to manage and improve investments. The platform offers actionable advice, insightful charts and graphs, real-time portfolio tracking, an overview dashboard, and smartphone apps.

Blooom Logo
Blooom

Blooom develops an online tool that assesses a consumer's 401(k) and provides ongoing professional management. The company is a Registered Investment Advisory firm.

F
ForUsAll

ForUsAll is an independent 401(k) advisor specializing in low cost 401(k) plans for small and mid-sized businesses. The company seeks to craft a low-cost retirement plan by finding clients the right fund lineup and recordkeeper.

Wealthsimple Logo
Wealthsimple

Wealthsimple is a technology-driven investment manager that combines a robo-advisor platform with access to live advisors.

Human Interest Logo
Human Interest

Human Interest offers an easy and affordable 401(k) retirement plan for the modern workforce. The company empowers all businesses, no matter their size, to safeguard the financial futures of their employees.

W
Wacai

Wacai is a Chinese FinTech company that has developed an all-in-one online personal financial management platform that provides users with wealth management services and credit solutions through an extensive portfolio of mobile apps to meet their evolving lifelong personal financial service needs.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.