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Founded Year



Series F | Alive

Total Raised




Last Raised

$60M | 2 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+10 points in the past 30 days

About Betterment

Betterment operates in the investment and savings sector. The company offers automated investing services, high-yield cash accounts, and retirement planning tools. It primarily serves individuals, employers, and advisors. It was founded in 2008 and is based in New York, New York.

Headquarters Location

8 West 24th Street 6th Floor

New York, New York, 10010,

United States



Betterment's Product Videos

ESPs containing Betterment

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Financial Services / Wealth Tech

The B2C robo-advisors market offers automated advisory platforms that leverage algorithms and AI to offer personalized investment strategies based on a user's financial goals, risk tolerance, and timeline. They provide a convenient and cost-effective way for individuals to access professional-grade investment advice and portfolio management without the need for traditional human financial advisors…

Betterment named as Leader among 14 other companies, including SoFi, Acorns, and Wealthsimple.

Betterment's Products & Differentiators

    Betterment Checking & Saving (Cash Reserve)

    Betterment offers a no-fee checking account with no account minimums or opening deposit amounts. The account comes with a free Visa debit card and reimbursed ATM fees worldwide. In addition, a high-yield account allows you to earn 0.30% APY on cash reserves.


Expert Collections containing Betterment

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Betterment is included in 9 Expert Collections, including Unicorns- Billion Dollar Startups.


Unicorns- Billion Dollar Startups

1,229 items


Wealth Tech

2,077 items

Companies and startups in this collection digitize & streamline the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.


Fintech 100

1,247 items

250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.


Gig Economy Value Chain

155 items

Startups in this collection are leveraging technology to provide financial services and HR offerings to the gig economy industry


Tech IPO Pipeline

825 items


Financial Wellness

245 items

Track startups and capture company information and workflow.

Latest Betterment News

09:00 ET Betterment at Work Launches Industry-First Small Business Student Loan 401(k) Matching Solution

Jan 25, 2024

News provided by Share this article Employers can now help workers with student debt improve their retirement readiness NEW YORK, Jan. 25, 2024 /PRNewswire/ -- Betterment at Work , a leading provider of modern financial benefits for today's diverse workforce, announces the first commercial product that allows small business employers to automatically match employee student loan payments with a 401(k) contribution. "We know that student debt can be a major impediment to saving for retirement," said Sarah Levy, CEO of Betterment. "Our industry-first student loan 401(k) matching solution is a compelling addition to our modern 401(k) that will help to broaden plan participation to those whose student debt previously kept them from saving for retirement." Betterment at Work's new offering comes as a key provision from the Secure Act 2.0 legislation goes into effect, allowing qualified student loan repayments to count as elective deferrals and be eligible for 401(k) matching contributions from an employer. Employees with access to Betterment's 401(k) can record qualified loan payments within the platform. Employers can then match these payments with a contribution to the employee's 401(k), enabling borrowers to pay down loans while continuing to proactively save for retirement. To simplify administration of this new match, employers can choose to make the match annually even if their other 401(k) match happens on a per-payroll basis. To learn more about Betterment at Work's 401(k) and this new offering, visit our website here . About Betterment at Work: Betterment at Work is a leading provider of 401(k)s and modern financial benefits for today's diverse workforce, empowering small-to-medium-sized businesses to attract and retain talent. Built on the same technology that powers our investment platform, Betterment at Work helps employees meet goals starting with retirement and going beyond, with customizable portfolios, debt management tools, easy-to-understand advice, and more. Our automation makes it easy to offer a better 401(k), and Betterment offers expertise to help administer a plan for employee accounts, supporting personalized choice. For more information, visit . Contact:

Betterment Frequently Asked Questions (FAQ)

  • When was Betterment founded?

    Betterment was founded in 2008.

  • Where is Betterment's headquarters?

    Betterment's headquarters is located at 8 West 24th Street, New York.

  • What is Betterment's latest funding round?

    Betterment's latest funding round is Series F.

  • How much did Betterment raise?

    Betterment raised a total of $435M.

  • Who are the investors of Betterment?

    Investors of Betterment include Bessemer Venture Partners, Menlo Ventures, Anthemis, Francisco Partners, Kinnevik and 20 more.

  • Who are Betterment's competitors?

    Competitors of Betterment include Magnus, Altruist, Raisin, FutureAdvisor, Human Interest and 7 more.

  • What products does Betterment offer?

    Betterment's products include Betterment Checking & Saving (Cash Reserve) and 4 more.


Compare Betterment to Competitors

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SigFig focuses on digital wealth solutions. The company offers a range of services including needs discovery, remote collaboration, and digital wealth management solutions, designed to streamline operations for financial advisors and investors. SigFig primarily serves banks, credit unions, wealth management firms, insurance companies, and individual investors. It was founded in 2006 and is based in San Francisco, California.

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Wealthfront provides automated investment services helping investors to maximize returns and minimize taxes. It focuses on investment banking, investing, borrowing, and planning. The company was formerly known as kaChing. It was founded in 2011 and is based in Palo Alto, California.

Human Interest Logo
Human Interest

Human Interest focuses on providing retirement savings solutions. It offers affordable, full-service 401(k) and 403(b) plans, making it easier for small and medium-sized businesses to help their employees save for retirement. Its services primarily cater to the small and medium business sectors. It was formerly known as Captain401. The company was founded in 2015 and is based in San Francisco, California.


ForUsAll offers a platform enabling employers to provide a modern 401(k) plan. The company offers 401(k) plans for startups and small businesses, with features such as payroll integration, the ability to add cryptocurrency to the plan, and automated administration. It caters to the startup sector, small to medium-sized businesses, and blockchain and web3 companies. The company was founded in 2012 and is based in San Francisco, California.

Raisin Logo

Raisin provides a savings and investment marketplace. It allows users to compare savings products from banks and credit unions. The company also offers various tools to help users find savings products as per their needs. It was formerly known as SaveBetter. The company was founded in 2012 and is based in Berlin, Germany.

Wealthsimple Logo

Wealthsimple operates in the investment management industry. The company offers a range of services including managed investing, investing, and high-interest savings accounts. These services are designed to help individuals build long-term wealth by maximizing returns and minimizing risk. Wealthsimple was formerly known as Canadian Shareowner Investments. It was founded in 2014 and is based in Toronto, Canada.


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