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Founded Year



Series F | Alive

Total Raised




Last Raised

$60M | 1 yr ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+10 points in the past 30 days

About Betterment

Betterment is a goal-based online investment company that delivers personalized financial advice paired with low fees and customer experience. Through its platform, Betterment's seeks to eliminate the typical complexities and time commitment of the traditional investment account. Behavioral guardrails built into the account help users make savvy, rational decisions with their finances.

Headquarters Location

8 W. 24th Street 6th Floor

New York, New York, 10010,

United States


Betterment's Product Videos

ESPs containing Betterment

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Financial Services / Wealth Tech

Auto-rebalancing software automatically detects when portfolios are no longer aligned with the preset allocations and makes the necessary adjustments using AI. Often this technology goes hand-in-hand with robo advisor solutions.

Betterment named as Leader among 4 other companies, including SMArtX Advisory Solutions, Altruist, and Catchlight.

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Betterment's Products & Differentiators

    Betterment Checking & Saving (Cash Reserve)

    Betterment offers a no-fee checking account with no account minimums or opening deposit amounts. The account comes with a free Visa debit card and reimbursed ATM fees worldwide. In addition, a high-yield account allows you to earn 0.30% APY on cash reserves.

Expert Collections containing Betterment

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Betterment is included in 9 Expert Collections, including Banking.



810 items


Unicorns- Billion Dollar Startups

1,205 items


Wealth Tech

1,919 items

A category of financial technology that is digitizing & streamlining the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.


Fintech 250

1,247 items


Gig Economy Value Chain

155 items

Startups in this collection are leveraging technology to provide financial services and HR offerings to the gig economy industry


Tech IPO Pipeline

568 items

Latest Betterment News

Best Bloom Alternatives & Competitors

Dec 21, 2022

- Advertisement - Your 401(k) and IRA retirement plans are your two largest (and most important) investment accounts. And as you get closer to your target retirement date, you can help manage your portfolio to make sure you have the ideal asset allocation. - Advertisement - Bloom pioneered independent retirement portfolio reviews and automatic rebalancing. He helps clients optimize their potential returns based on their investment goals and risk tolerance. Paid members can also ask licensed advisors their investment questions. - Advertisement - Dealing with Bloom means avoiding the high fees charged by the broker for managing your investments. Unfortunately, Bloom is closing in November 2022, leaving members with the challenge of finding another managed 401k service. If you’re still looking for a Bloom replacement, I’ve compiled the following list of Bloom alternatives. - Advertisement - Contents What happened to Bloom? Bloom’s Best OptionsWealthfrontBettermentPersonal CapitalVanguardFidelityBloom Options: Final ThoughtsWhat happened to Bloom? Bloom sent an unexpected notice to customers on November 17, 2022 that the service would be permanently discontinued immediately and that pro-rata subscription plan refunds would be issued shortly. While Bloom assured members that their retirement investments were intact (Bloom only had third-party portfolio access), there was no premeditated arrangement to switch to a different service, as was the case with Muvelopes recently. Was. So, while the Bloom leadership team has joined Morgan Stanley and is (what appears to be) working on a similar management service, investors are scrambling to find a Bloom replacement. For now, content on the Bloom website has been limited to a set of frequently asked questions, which clarifies what users can expect from a future robo-advisor and what data protection practices are in place. Best Bloom Alternatives While it is disappointing that Bloom is no longer available, many alternatives to Bloom do exist. As you’ll see, there are many options for managed IRAs. However, your options for practical help with 401(k) and employer-provided plans are limited, which is why Bloom was so unique. wealthfront As one of the oldest robo-advisors, Wealthfront has an established and loyal client base with over $30 billion in assets under management. While these factors do not guarantee that this service will remain open for the rest of your investing career, it is one of the safest from a financial perspective. Wealthfront also has several automated investing features: Classic (Modern Portfolio Theory) and Socially Responsible Portfolio Direct Indexing (only account balances above $100,000) Tax-Loss Harvesting You can easily build a curated portfolio of exchange-traded funds (ETFs) that are automatically rebalanced and tax-optimized. Wealthfront investment options include the following: Stock Index Fund Bond ETF Sector ETF Commodity ETF Cryptocurrency Trust Specialized Investment Funds (i.e., Dividend Funds, Risk Parity, Fintech, Emerging Markets) Investment accounts are eligible for up to $500,000 in SIPC insurance (up to $250,000 for cash deposits). You can also use Wealthfront for your everyday banking by opening a high-yield cash management account. The facility offers up to $2 million in FDIC insurance and over 19,000 fee-free ATMs. Instead of a 401(k) loan, the Portfolio Line of Credit feature lets you borrow up to 30% of your portfolio at an interest rate that can be lower than a personal loan. Unfortunately, Wealthfront does not provide human financial advisor access like other premium robo-advisors. However, there is a software-based financial advice engine and a learning library that can help you learn more about investing. Learn more in our Wealthfront review. Wealthfront Backed Accounts Pricing why we like it Know more about Wealthfront Improvement Like Wealthfront, Betterment is another older robo-advisor that offers a number of hands-on features. One key difference between Betterment and Wealthfront is that the former provides financial advisor access. But while Betterment offers 401(k)s for employers, they do not offer Solo 401(k)s. However, you can easily roll over your 401(k) to an IRA. Betterment offers the following managed investment solutions: Core (modern portfolio principles with stock and bond index funds) Socially Responsible (broad impact, climate impact, social impact) Crypto Investing BlackRock Target Income Portfolio (100% Bond) Goldman Sachs Smart Beta Innovative Technology With Betterment, tax-loss harvesting, tax-optimized asset location, automatic rebalancing and dividend reinvestment are standard for all equity investment accounts. All Stock Investment accounts give you access to a Certified Financial Planner (CFP) for an additional 0.15% advisory fee (0.40% total). There is no minimum account balance required to activate this feature (previously $100,000 was the minimum). You can also open a Betterment Checking or Cash Reserve account. Both accounts are FDIC-insured and do not charge service fees or have minimum balance requirements. Cash Reserve can substitute for a high-yield savings account with up to $1 million in savings buckets for FDIC insurance benefits and personal goals. The Betterment Checking Account has access to a free debit card and worldwide ATM fee reimbursement. Account balances are FDIC-insured up to $250,000. It’s also possible to earn cash back at participating merchants, and joint checking accounts are available. For more, check out our Betterment review. supported accounts Pricing Investment accounts have an annual advisory fee of 0.25%. Adding CFP access increases the annual fee to 0.40%. Crypto accounts have 1.00% annual advisory fee and trading expenses. Betterment Checking and Cash Reserve accounts are fee-free. There is no minimum balance requirement for either account, but an investment order of $10 applies. why we like it Multiple investment options Support employer-provided 401(k) plans Tax-optimized investments Financial advisor Access Checking and cash reserve accounts Further reading: Betterment promotions and special offers Learn more about Betterment personal capital Many investors use Personal Capital for its free financial planning tools. The platform also offers managed brokerage and retirement accounts (including 401(k)s!) with a minimum portfolio balance of $100,000 and access to financial advisors. When you sign on with Personal Capital, you can enjoy these free tools: The free tools are perfect for a self-directed portfolio. For example, you can use portfolio analysis tools to determine whether your ETFs and mutual funds have higher than average expense ratios and if your asset allocation fits your retirement goals and risk tolerance. Another free feature is the Personal Capital Cash Account. It earns the same competitive interest rate as a high-yield savings account and is federally insured up to $2 million. wealth management services You qualify for Personal Capital’s wealth management services when you let them manage at least $100,000 in investments. After linking your accounts and speaking with a fiduciary advisor, you will receive a personalized investment plan. Personal Capital can manage your taxable brokerage, IRA and workplace retirement accounts. In this way it is similar to Bloom. However, the high asset requirement makes this unrealistic for new investors. Your portfolio balance will determine your investment options and the range of financial advisors you can get. Find out more in our Personal Capital review. Plan TierMinimum Investable AssetsProfitInvestment Services$100,000 to $200,000Managed ETF portfolio Unlimited access to a team of financial advisorsDigital toolsWealth Management$200,000 to $1 millionInvest in real estate, stock options, individual stocks and more. Two dedicated financial advisors and quarterly portfolio reviews Shared investment features include: Traditional and socially responsible investing Dynamic portfolio allocation (i.e., risk management) Tax-loss harvesting Optimized tax placement Automatic rebalancing supported accounts Pricing Financial planning tools are free, but you’ll need to self-manage your account. Annual advisory fees for managed Wealth Management accounts start at 0.89% for balances up to $1 million. To enroll in this service, you must invest at least $100,000 through Personal Capital. why we like it Free Investment Checkup and Retirement Planning Tools Financial Advisor Access Wealth Management Services Employer Provided Retirement Accounts Can be Managed Learn more about Personal Capital vanguard Vanguard is a leading provider of self-managed IRAs and workplace retirement accounts. They have low fees, and the best Vanguard funds allow you to diversify your portfolio with stocks and bonds. Vanguard offers managed services that can help automate asset allocation and portfolio rebalancing. And while you may miss the independent perspective Bloom provides, you may be able to save on fees. Vanguard has two services for individual investors: Vanguard Digital Advisors: Minimum $3,000 balance for brokerage accounts ($5 for 401(k) plans) and 0.20% annual advisory fee. It is a fully automated robo-advisor without access to licensed advisors. Vanguard Personal Advisor: Minimum $50,000 balance and up to 0.30% advisory fee. You can get a personalized investment plan, financial advisor access and automatic tax-loss harvesting. supported accounts Pricing The entry-level digital advisor service costs up to 0.20% per annum, and the first 90 days are free. Additionally, the minimum balance for most accounts is $3,000. Vanguard Personal Advisors have a maximum advisory fee of 0.30% and a minimum of $50,000 in investable assets is required. why we like it Managed Accounts Competitive Advisory Fees Vanguard 401(k) Plans Eligible for Fidelity Fidelity is a popular 401(k) provider and one of the best discount brokers with a range of accounts and investment options for individual investors. New investors can open a Fidelity Go robo-advisor account with a $0 minimum balance (you need at least $10 to invest.) You’ll get a managed portfolio of stocks and bonds, and as little as $25,000. There is no advisory fee for the accounts. , After you cross the $25,000 threshold, you can schedule unlimited 1-on-1 coaching calls with the platform’s advisory team. The annual advisory fee is 0.25%. Your portfolio can hold Fidelity Flex® Index Mutual Funds without any expense ratios or trading commissions. A dedicated advisor is available if you have at least $250,000 in assets and upgrade to their Wealth Management service. For more details, see our Fidelity vs Vanguard comparison. supported accounts Pricing why we like it Further Reading: Best Fidelity Promotions Bloom Alternatives: Final Thoughts As you can see, many of Bloom’s options offer managed investment plans, competitive fees, and similar investment strategies. And depending on the service you choose, you can chat with a human advisor or get 1-on-1 support. Find out what advisory services your current broker offers. You can avoid using a third-party service like Bloom. That said, a robo-advisor like Betterment or Wealthfront is a worthy fit for traditional and Roth IRAs. In addition, they can also manage your taxable accounts, making it easy to make tax-adjusted investments; Plus, you can monitor your portfolio on a single platform.

Betterment Frequently Asked Questions (FAQ)

  • When was Betterment founded?

    Betterment was founded in 2010.

  • Where is Betterment's headquarters?

    Betterment's headquarters is located at 8 W. 24th Street, New York.

  • What is Betterment's latest funding round?

    Betterment's latest funding round is Series F.

  • How much did Betterment raise?

    Betterment raised a total of $435M.

  • Who are the investors of Betterment?

    Investors of Betterment include Bessemer Venture Partners, Menlo Ventures, Anthemis, Francisco Partners, Citi Ventures and 17 more.

  • Who are Betterment's competitors?

    Competitors of Betterment include Sigmastocks, Human Interest, Blooom, Lune, vestr, ForUsAll, Wealthfront, SMArtX Advisory Solutions, Ellevest, Quantbase and 33 more.

  • What products does Betterment offer?

    Betterment's products include Betterment Checking & Saving (Cash Reserve) and 4 more.

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ForUsAll offers a platform that enables employers to provide a modern 401(k) plan to employees with access to crypto, financial wellness benefits, and low fees. The platform provides features such as direct investment into a range of cryptocurrency tokens, automated plan administration, auto-reconciling payroll integration, tracking and enrolling of eligible employees, and actionable financial insights. The company was founded in 2012 and is based in San Carlos, California.

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