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Betterment company logo


Founded Year



Series F | Alive

Total Raised




Last Raised

$60M | 2 yrs ago

About Betterment

Betterment is an online investment platform. The platform offers solutions such as crypto investing, automated investing, financial planning, retirement planning, and more. It was founded in 2008 and is based in New York, New York.

Headquarters Location

8 West 24th Street 6th Floor

New York, New York, 10010,

United States


Betterment's Product Videos

ESPs containing Betterment

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Financial Services / Wealth Tech

The B2B retirement investment management market focuses on providing investment management solutions specifically tailored for businesses and organizations to support their retirement plans. By leveraging B2B retirement investment management solutions, businesses can ensure the proper allocation of retirement funds, optimize investment performance, and meet regulatory compliance requirements. Thes…

Betterment named as Leader among 13 other companies, including Vestwell, Wealthsimple, and MoneyFarm.

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Betterment's Products & Differentiators

    Betterment Checking & Saving (Cash Reserve)

    Betterment offers a no-fee checking account with no account minimums or opening deposit amounts. The account comes with a free Visa debit card and reimbursed ATM fees worldwide. In addition, a high-yield account allows you to earn 0.30% APY on cash reserves.

Expert Collections containing Betterment

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Betterment is included in 9 Expert Collections, including Banking.



1,090 items


Unicorns- Billion Dollar Startups

1,215 items


Wealth Tech

2,018 items

A category of financial technology that is digitizing & streamlining the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.


Fintech 250

1,247 items


Gig Economy Value Chain

155 items

Startups in this collection are leveraging technology to provide financial services and HR offerings to the gig economy industry


Tech IPO Pipeline

568 items

Latest Betterment News

Betterment for Advisors Unveils New Innovative Digital Client Onboarding

Apr 25, 2023

News provided by Share this article Revamped tools help advisor clients eliminate paperwork while enhancing portfolio customization, approvals and billing NEW YORK, April 25, 2023 /PRNewswire/ -- Betterment, the  largest independent digital financial advisor, today announced that Betterment for Advisors , its RIA custody division, has overhauled its suite of onboarding tools to provide a more streamlined advisor and client experience. By combining technology with an advisor's personal touch, Betterment is reimagining what's possible in wealth management. New onboarding innovations will reduce friction when moving client assets and help advisors better meet the operational challenges of today. New features include: Customize each account's portfolio strategy and asset allocation Deliver a single invite and present advisory agreements for sign off in one click You can see the new digital onboarding experience in action here . "As one of the first vertically integrated custodial platforms for planning-first advisors, Betterment has set the standard in digital client onboarding since 2015," said Tom Moore, Director of Betterment for Advisors, "We are deeply committed to continuously improving our advisor toolset, so they can better serve their clients and efficiently grow their business." This announcement is the first in a string of forthcoming improvements set to launch in 2023 for the Betterment for Advisors platform. About Betterment for Advisors: Betterment for Advisors is a leading RIA custodian for planning-focused advisors and their growing firms. By combining our technology with an advisor's personal touch, we are reimagining what's possible in wealth management. Our automated, tax-efficient portfolio management, paperless back office, and intuitive user experience empower advisors to grow their businesses and build deeper client relationships. Hundreds of firms trust Betterment for Advisors to custody and manage client assets. For more information visit .

Betterment Frequently Asked Questions (FAQ)

  • When was Betterment founded?

    Betterment was founded in 2008.

  • Where is Betterment's headquarters?

    Betterment's headquarters is located at 8 West 24th Street, New York.

  • What is Betterment's latest funding round?

    Betterment's latest funding round is Series F.

  • How much did Betterment raise?

    Betterment raised a total of $435M.

  • Who are the investors of Betterment?

    Investors of Betterment include Bessemer Venture Partners, Menlo Ventures, Anthemis, Francisco Partners, Globespan Capital Partners and 17 more.

  • Who are Betterment's competitors?

    Competitors of Betterment include Altruist, FutureAdvisor, Human Interest, Sigmastocks, Blooom, Lune, ForUsAll, Wealthfront, Otto, Ellevest and 31 more.

  • What products does Betterment offer?

    Betterment's products include Betterment Checking & Saving (Cash Reserve) and 4 more.

Compare Betterment to Competitors

SigFig Logo

SigFig operates as a financial technology company. It specializes in wealth management, retail banking, retirement planning, tax planning, and more. The company was founded in 2006 and is based in San Francisco, California.

Wealthfront Logo

Wealthfront provides automated investment services helping investors to maximize returns and minimize taxes. It focuses on investment banking, investing, borrowing, and planning. The company was formerly known as kaChing. The company was founded in 2011 and is based in Palo Alto, California.


ForUsAll offers a platform enabling employers to provide a modern 401(k) plan to employees with access to cryptocurrency, financial wellness benefits, and low fees. The platform provides features such as direct investment into a range of cryptocurrency tokens, automated plan administration, auto-reconciling payroll integration, tracking and enrolling of eligible employees, and actionable financial insights. The company was founded in 2012 and is based in San Francisco, California.

Raisin Logo

Raisin provides a savings and investment marketplace. It specializes in banking, savings, deposits, investments, pension products, and platform infrastructure. The company was founded in 2012 and is based in Berlin, Germany.

Human Interest Logo
Human Interest

Human Interest provides retirement benefits to small and medium businesses. It empowers businesses to safeguard the financial futures of their employees. It also offers personalized investment advice. The company was formerly known as Captain401. It was founded in 2015 and is based in San Francisco, California.

Wealthsimple Logo

Wealthsimple is a technology-driven investment manager that combines a robo-advisor platform with access to live advisors. The company was founded in 2014 and is based in Toronto, Ontario.

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