Betaout

Oct 25, 2018

Betaout acquired by retail tech marketing firm Bluecore for India foray "Betaout brings expertise in channels beyond email, like Facebook, onsite, mobile push, SMS, that are critical to the future of the retail marketing tech stack," said Bluecore co-founder and CEO Fayez Mohamood.ETtech  |  Updated: October 25, 2018, 10:46 IST Betaout , a Noida-based customer intelligence and marketing automation platform for e-commerce companies, has been acquired by US-based retail technology marketing firm Bluecore for an undisclosed amount. Bluecore said this acquisition will help them expand to India by establishing an innovation and engineering hub 'Bluecore India'. Terms of the acquisition were however not disclosed. "Betaout brings expertise in channels beyond email, like Facebook, onsite, mobile push, SMS, that are critical to the future of the retail marketing tech stack," said Bluecore co-founder and CEO Fayez Mohamood. "We’re looking forward to combining our expertise in other channels with Bluecore’s expertise across email, social, search and display, to ensure retailers are putting their best foot forward when connecting with consumers," said Betaout co-founder and CEO Ankit Maheshwari. Founded in October 2014, Betaout had raised more than $2 million in funding from investors like Beenext, East Ventures and founders and CEOs of companies like Snapdeal, Paytm, Match Group, Groupon India, Freshdesk, redBus, Slideshare, Goibibo, Shaadi and Better Inc. The company started off as an editorial project management product for publishers and digital agencies and later pivoted to providing marketing automation software for e-commerce companies. It claims to have more than 160 E-commerce companies including Paytm, Lenskart, Tokopedia, Crocs, and Lenovo as customers. On the other hand, Bluecore claims to have more than 400 customers, including Staples, JCPenney, Newegg, CVS Pharmacy, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada. It has raised over $60 million in funding from investors like Norwest Venture Partners, Felicis Ventures and Georgian Partners among others. RELATED