
Betabrand
Stage
Loan | AliveTotal Raised
$34.52MLast Raised
$1.5M | 3 yrs agoAbout Betabrand
Betabrand is an online clothing company that manufactures small batches of clothes, and allows users to participate in the creation process. The company allows users to chose which new items will be offered by posting proposals on the website and having prospective customers vote on which ones will be brought to market.
Expert Collections containing Betabrand
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Betabrand is included in 2 Expert Collections, including Direct-To-Consumer Brands (Non-Food).
Direct-To-Consumer Brands (Non-Food)
1,192 items
Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.
E-Commerce
10,491 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Latest Betabrand News
Jan 27, 2023
IT leaders and businesses all over the world are replacing on-premises, legacy technology with cost-effective, scalable, and flexible computing power in the cloud. From accelerating innovation to reducing IT costs, there are various compelling reasons to embark on the journey of cloud migration. However, making a transition is not that easy without cloud expertise and a well-developed plan.{loadads} Migration to a cloud helps transform your business. You may need to re-implement certain modules and use cloud development services or assets. There is no need to migrate all the resources to a cloud. Depending on how your organization works and your cloud application development plans, you must decide the processes that will benefit maximum from the migration. Research shows that: 94% of organizations use cloud services 92% of the businesses have one multi-cloud strategy in the works or in place 67% of the organizations’ infrastructure is cloud-based now As of 2022, the worldwide cloud computing industry has a market size of $480.04 billion 94% of the small-to-medium businesses project more security after adopting the cloud, 59% of businesses displayed increased productivity, and 82% showed reduced costs after migration. Before you decide to migrate your assets to the cloud, first consider the benefits mentioned below. Benefits of cloud migration Staying innovative and competitive is crucial to success and the cloud technology enables you to easily interpret complicated data, access files faster and touts enhanced security benefits. Cloud technology helps workers to access workplace files, platforms, and systems easily from anywhere providing secure and safe storage. Also, it allows organizations to slim down hefty IT budgets. The benefits of cloud migration have been explained in detail. Reduce IT Costs A common reason why enterprises embark on cloud migration is the reduction of IT infrastructure costs. {loadads}IT leaders in the cloud can easily right-size the computing resources as per the cut-wasteful spending and unique business requirements. Instead of estimating capacity requirements in advance, organizations can adjust on the fly and eliminate rigid on-premises assets or unnecessary hardware. Increases business agility In today's modern global economy, business agility is the key. Access to on-demand, flexible IT resources is vital for keeping pace with competitors and rapidly changing industry dynamics. More than 99% of what we need is made available on-demand in the cloud. Organizations do not need to wait for months for installations and hardware components. Instead, they can lease valuable capacities from cloud providers directly and get to the market more quickly. With the tech flexibility that is offered by the cloud providers, your cloud application development teams can accelerate and optimize workflows. Improve Security Going forward, security will continue to be a major focus area. By migrating to the cloud, establishments can modernize their IT infrastructure to the best practices as well as protect their applications from any malicious hacking attempts. The cloud, in reality, empowers groups for implementing the compliance guardrails, governance, and security policies they require for their special operations. Leverage new technologies When we talk about leveraging new technologies, migrating to the cloud opens up several doors of opportunities. Organizations migrating to the cloud are able to take advantages of AI and machine learning that are not feasible on-premises. Also, they can spin up very complex cloud-native technologies like data lakes and Kubernetes containers in minutes. Accelerate Growth In organizational growth, be it through acquisitions or mergers and organic expansion; technology has very more important than ever. Organizations on the cloud are able to integrate new acquisitions more easily into the existing platforms. Also, they can scale up rapidly with the use of flexible data management services and auto-scaling functionality. Enable digital transformation Various organizations have been undergoing a digital transformation for creating incremental value out of existing assets. With the recent advances in cloud computing, leaders are able to digitize more core functionality with the introduction of data analytics, SAP, CRM, and more. Cloud development services can enhance the productivity of the workflows, unlock new revenue sources, and innovate. On the cloud, there are virtually endless possibilities. Increased Collaborations Cloud computing helps employees living in different locations to collaborate easily. By offering simultaneous syncing and sharing of records and documents in real-time, cloud computing increases the efficiency and collaboration of employees. Eliminate end-of-life concerns Cloud bypasses the issue of end-of-life timeline. Organizations need not worry about contract terms or life cycles; they can pay as they go for the vital cloud capabilities and take advantage of the updates when they become available. Organizations can access the greatest and latest technologies immediately without the need to sign long-term, inflexible contracts. Some case studies will make the benefits of cloud migration clear: Spotify: It is a media service provider focused primarily on its audio-streaming platform that lets users listen to, search for, and share podcasts and music. The massive in-house data centers of the company were difficult to maintain and provision. They wanted to free up the engineers of Spotify to focus on innovation. Hoping to minimize the complexity and cost of hybrid operation and minimize the disruption to product development, the company started planning to migrate to the cloud. The company invested 2 years pre-migration to prepare and assign a dedicated Google cloud migration/ Spotify team to oversee the effort. They ultimately split the effort into 2 parts, data and service, which took a year. Engineering teams, for service migration, moved services to the cloud in intensive two-week sprints and pausing on product development, and for data migration, the teams were allowed to choose between rewriting or forklifting options to fit their needs best. Ultimately, the on-premise to cloud migration of Spotify succeeded in rising scalability while freeing up the developers to innovate. Betabrand: It is a crowd-sourced, crowd-funded e-commerce retail clothing company that manufactures, designs, and supplies limited quantity products through its website. Betabrand struggled with maintenance difficulties as well as the lack of scalability of bare metal infrastructure that supports their operations. Adding capacity and planning added costs and took much time. Also, they needed the ability to handle website traffic surges in a better way. Betabrand migrated to the Cloud infrastructure that Google Kubernetes Engine managed in anticipation of the Black Friday of 2017 increased web traffic. Black Friday 2017 turned out to be a success and the company faced no issues. By the following year, auto-scaling cloud infrastructure and early load testing helped the company in handling peak loads without any issues. Since the migration, the company has not experienced a single outrage. Begin cloud migration Now that you know the benefits of cloud migration, the question arises where to begin? Foremost, you need to get to know the limitations and possibilities of different solutions. Not only clouds but also the tools that enhance the cloud administration and migration process. Some are suitable for big companies, whereas others are suitable for small and medium ones. Next, you need one comprehensive cloud migration strategy. To do this, you need to answer the questions regarding your goals, set a schedule and deadline, build advocacy for the upcoming challenges and prepare for challenges. Strategic planning will help you find the best ways to implement cloud development services in your enterprise. Then comes the migration. Migration involves much more than just moving your data from one location to another or re-installing your software. You will often need tailor-made, additional applications or adjustments in the software you are using already. To save the features, you have to perform some integration works also. This will help connect your data sources and applications. Moreover, you may need to re-implement certain modules and adjust your applications such that they can use cloud services and assets. Eventually, you will receive the point of verification. The cloud often requires some configuration to adjust its capabilities per your needs. It needs a deep understanding of your cloud solutions and your business. Wrapping up Provided the current scenario, a transition from the legacy software and adopting the cloud are logical steps. It has become a must-have for the business community and is referred to as an investment that pays off quite soon for maximum companies. Migration to the cloud has been a recent trend for businesses worldwide. It provides near-permanent uptime, helps save money, and offers convenience. Thanks to its numerous benefits, public cloud infrastructure spending has been predicted to rise by around $500 billion by the end of 2023.{loadmtreelistings 38841}
Betabrand Frequently Asked Questions (FAQ)
Where is Betabrand's headquarters?
Betabrand's headquarters is located at 780 Valencia Street, San Francisco.
What is Betabrand's latest funding round?
Betabrand's latest funding round is Loan.
How much did Betabrand raise?
Betabrand raised a total of $34.52M.
Who are the investors of Betabrand?
Investors of Betabrand include Paycheck Protection Program, Foundry and Morgan Stanley.
Who are Betabrand's competitors?
Competitors of Betabrand include ModCloth and 5 more.
Compare Betabrand to Competitors

Threadless is a community-centered online clothing store which aims to allow members of the Threadless community to submit t-shirt designs online. Following this, the proposed designs are put out for a public vote and some small portion are selected for printing and sold through an online store. Those designers who develop/create selected designs receive a prize of cash and store credit.
Springleap is a site that sells T-shirts with custom pictures and designs. The site also aims to give customers a chance to make their own T-shirt design and send it in for a chance to win cash and prizes. Springleap has a T-shirt picture gallery that aims to give people a chance to chat about shirts and vote for ones that they like.

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LoveCrafts operates a range of social marketplaces to provide inspiration and supplies for arts and crafts enthusiasts; its first community being LoveKnitting which it claims now has 650,000 monthly active users with 200% annual growth.