
b8ta
Founded Year
2015Stage
Series D | DeadTotal Raised
$98.16MLast Raised
$5.06MAbout b8ta
b8ta ceased operations. b8ta operates as a software-powered retailer designed to make physical retail accessible for all. The company helps build stores that let people experience products the way their makers intended. b8ta was formerly known as Beta Retail. It was founded in 2015 and is based in San Francisco, California.
Expert Collections containing b8ta
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
b8ta is included in 4 Expert Collections, including Real Estate Tech.
Real Estate Tech
2,484 items
Startups in the space cover the residential and commercial real estate space. Categories include buying, selling and investing in real estate (iBuyers, marketplaces, investment/crowdfunding platforms), and property management, insurance, mortgage, construction, and more.
Store tech (In-store retail tech)
1,581 items
Companies that make tech solutions to enable brick-and-mortar retail store operations.
New Retail Formats
369 items
Tech-enabled, physical retail selling formats that reach beyond the walls of a traditional store.
Conference Exhibitors
5,302 items
b8ta Patents
b8ta has filed 7 patents.
The 3 most popular patent topics include:
- Payment systems
- Advertising techniques
- Autonomous cars

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
10/5/2015 | 4/12/2022 | Microcontrollers, Educational assessment and evaluation, Video rental services, Light fixtures, Embedded systems | Grant |
Application Date | 10/5/2015 |
---|---|
Grant Date | 4/12/2022 |
Title | |
Related Topics | Microcontrollers, Educational assessment and evaluation, Video rental services, Light fixtures, Embedded systems |
Status | Grant |
Latest b8ta News
Feb 25, 2022
Published Feb. 25, 2022 Dive Brief: Kimberly-Clark — the maker of Huggies, Kleenex and Kotex — on Thursday announced it acquired a majority stake in DTC period underwear brand Thinx . The terms of the deal were not disclosed. The investment will be used to support Thinx's direct-to-consumer channels as well as drive growth with Kimberly-Clark's retail partners, according to Russ Torres, group president of Kimberly-Clark's North American consumer business. Kimberly-Clark made an initial minority investment in Thinx in 2019. Dive Insight: After hitting a 12-year high last year, M&A activity in the DTC space doesn't appear to be slowing down. In 2021, 298 direct-to-consumer companies exited via acquisition, compared to 220 in 2020 and 259 in 2019, according to PitchBook data emailed to Retail Dive. The deal with Kimberly-Clark gives Thinx access to the company's expertise and resources, including expanded distribution through its wide range of retail partners. Thinx in the past inked deals with retailers like Nordstrom and b8ta to sell its products. Last year, the company also released a more affordable line of its products at Target dubbed Thinx for All. "Kimberly-Clark invented the 'femcare' category 100 years ago and Thinx invented the 'femtech' category nine years ago," Thinx CEO Maria Molland said in a statement. "It's fitting that we will be working more closely with a like-minded organization to realize our mission and vision, and to enable Thinx underwear to more quickly become a mainstream product for period and bladder leak needs." Thinx, which was founded in 2013, became known for its absorbent underwear through its brands Thinx, Thinx (BTWN), Speax by Thinx and Thinx for All. The company has since expanded into other categories including activewear , which the brand launched into last year. Thinx debuted leggings, cycling shorts, leotards and training shorts featuring period-specific elements like heating pad pockets. But it has hit a few snags along its path to growth. Thinx founder Miki Agrawal was accused of sexual harrassment and later stepped down from the role. The brand also experienced issues with its launch into extended sizing a few years ago, including problems around inadequate fit and leakage. Thinx re-entered the category last summer after enlisting Courtney Newman, who has extensive knowledge with fit including plus sizes, as its director of product design. Follow Caroline Jansen on Twitter
b8ta Frequently Asked Questions (FAQ)
When was b8ta founded?
b8ta was founded in 2015.
Where is b8ta's headquarters?
b8ta's headquarters is located at 121 2nd Street, San Francisco.
What is b8ta's latest funding round?
b8ta's latest funding round is Series D.
How much did b8ta raise?
b8ta raised a total of $98.16M.
Who are the investors of b8ta?
Investors of b8ta include Khosla Ventures, Peak State Ventures, Evolution, Paycheck Protection Program, Macy's and 14 more.
Who are b8ta's competitors?
Competitors of b8ta include Fable and 5 more.
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