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b8ta.com

Founded Year

2015

Stage

Series D | Alive

Total Raised

$98.16M

Last Raised

$5.06M | 2 yrs ago

Mosaic Score

+80 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About b8ta

b8ta is a software-powered retailer designed to make physical retail accessible for all. The company helps build stores that let people experience products the way their makers intended.

b8ta Headquarter Location

121 2nd Street 6th Floor

San Francisco, California, 94105,

United States

650-382-3821

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Research containing b8ta

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned b8ta in 1 CB Insights research brief, most recently on Sep 3, 2020.

Expert Collections containing b8ta

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

b8ta is included in 4 Expert Collections, including Real Estate Tech.

R

Real Estate Tech

2,258 items

Startups in the space cover the residential and commercial real estate space with a focus on consumers. Categories include buying, selling and investing in real estate (iBuyers, marketplaces, investment/crowdfunding platforms), and also tenant experience, property management, et

S

Store management tech (In-store retail tech)

1,483 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.

N

New Retail Formats

366 items

Tech-enabled, physical retail selling formats that reach beyond the walls of a traditional store.

C

Conference Exhibitors

5,302 items

b8ta Patents

b8ta has filed 6 patents.

The 3 most popular patent topics include:

  • Advertising techniques
  • Autonomous cars
  • Computer memory
patents chart

Application Date

Grant Date

Title

Related Topics

Status

10/5/2015

4/12/2022

Microcontrollers, Educational assessment and evaluation, Video rental services, Light fixtures, Embedded systems

Grant

Application Date

10/5/2015

Grant Date

4/12/2022

Title

Related Topics

Microcontrollers, Educational assessment and evaluation, Video rental services, Light fixtures, Embedded systems

Status

Grant

Latest b8ta News

Kimberly-Clark acquires majority stake in Thinx

Feb 25, 2022

Published Feb. 25, 2022 Dive Brief: Kimberly-Clark — the maker of Huggies, Kleenex and Kotex — on Thursday announced it acquired a majority stake in DTC period underwear brand Thinx . The terms of the deal were not disclosed. The investment will be used to support Thinx's direct-to-consumer channels as well as drive growth with Kimberly-Clark's retail partners, according to Russ Torres, group president of Kimberly-Clark's North American consumer business. Kimberly-Clark made an initial minority investment in Thinx in 2019. Dive Insight: After hitting a 12-year high last year, M&A activity in the DTC space doesn't appear to be slowing down. In 2021, 298 direct-to-consumer companies exited via acquisition, compared to 220 in 2020 and 259 in 2019, according to PitchBook data emailed to Retail Dive. The deal with Kimberly-Clark gives Thinx access to the company's expertise and resources, including expanded distribution through its wide range of retail partners. Thinx in the past inked deals with retailers like Nordstrom and b8ta to sell its products. Last year, the company also released a more affordable line of its products  at Target dubbed Thinx for All. "Kimberly-Clark invented the 'femcare' category 100 years ago and Thinx invented the 'femtech' category nine years ago," Thinx CEO Maria Molland said in a statement. "It's fitting that we will be working more closely with a like-minded organization to realize our mission and vision, and to enable Thinx underwear to more quickly become a mainstream product for period and bladder leak needs." Thinx, which was founded in 2013, became known for its absorbent underwear through its brands Thinx, Thinx (BTWN), Speax by Thinx and Thinx for All. The company has since expanded into other categories including activewear , which the brand launched into last year. Thinx debuted leggings, cycling shorts, leotards and training shorts featuring period-specific elements like heating pad pockets. But it has hit a few snags along its path to growth. Thinx founder Miki Agrawal was accused of sexual harrassment and later stepped down from the role. The brand also experienced issues with its launch into extended sizing a few years ago, including problems around inadequate fit and leakage. Thinx re-entered the category last summer after enlisting Courtney Newman, who has extensive knowledge with fit including plus sizes, as its director of product design. Follow Caroline Jansen on Twitter

b8ta Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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b8ta Rank

  • When was b8ta founded?

    b8ta was founded in 2015.

  • Where is b8ta's headquarters?

    b8ta's headquarters is located at 121 2nd Street, San Francisco.

  • What is b8ta's latest funding round?

    b8ta's latest funding round is Series D.

  • How much did b8ta raise?

    b8ta raised a total of $98.16M.

  • Who are the investors of b8ta?

    Investors of b8ta include Khosla Ventures, Peak State Ventures, Evolution, Paycheck Protection Program, Macy's and 14 more.

  • Who are b8ta's competitors?

    Competitors of b8ta include Showfields.

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