Search company, investor...

Founded Year

2015

Stage

Series D | Dead

Total Raised

$98.16M

Last Raised

$5.06M

About b8ta

b8ta ceased operations. b8ta operates as a software-powered retailer designed to make physical retail accessible for all. The company helps build stores that let people experience products the way their makers intended. b8ta was formerly known as Beta Retail. It was founded in 2015 and is based in San Francisco, California.

Headquarters Location

121 2nd Street 6th Floor

San Francisco, California, 94105,

United States

650-382-3821

CB Insights
Looking for a leg up on competitive, customer and technology insights?
CB Insights puts confidence and clarity into your most strategic decisions.
See how. Join a demo.
Join a demo
Trusted by the world's smartest companies to:
  • Predict emerging trends
  • See competitors' playbooks
  • Stalk the smart money
  • Identify tomorrow's challengers
  • Spot growing industries
  • Kill analyst data work
Let's see how we can help you!
MicrosoftWalmartWells Fargo
You're one click away from the most comprehensive, unmatched analyst expertise in tech, in-depth private company data and a platform that brings it all together.
Click Now. Join a live demo
Join a demo

Expert Collections containing b8ta

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

b8ta is included in 4 Expert Collections, including Real Estate Tech.

R

Real Estate Tech

2,484 items

Startups in the space cover the residential and commercial real estate space. Categories include buying, selling and investing in real estate (iBuyers, marketplaces, investment/crowdfunding platforms), and property management, insurance, mortgage, construction, and more.

S

Store tech (In-store retail tech)

1,581 items

Companies that make tech solutions to enable brick-and-mortar retail store operations.

N

New Retail Formats

369 items

Tech-enabled, physical retail selling formats that reach beyond the walls of a traditional store.

C

Conference Exhibitors

5,302 items

b8ta Patents

b8ta has filed 7 patents.

The 3 most popular patent topics include:

  • Payment systems
  • Advertising techniques
  • Autonomous cars
patents chart

Application Date

Grant Date

Title

Related Topics

Status

10/5/2015

4/12/2022

Microcontrollers, Educational assessment and evaluation, Video rental services, Light fixtures, Embedded systems

Grant

Application Date

10/5/2015

Grant Date

4/12/2022

Title

Related Topics

Microcontrollers, Educational assessment and evaluation, Video rental services, Light fixtures, Embedded systems

Status

Grant

Latest b8ta News

Kimberly-Clark acquires majority stake in Thinx

Feb 25, 2022

Published Feb. 25, 2022 Dive Brief: Kimberly-Clark — the maker of Huggies, Kleenex and Kotex — on Thursday announced it acquired a majority stake in DTC period underwear brand Thinx . The terms of the deal were not disclosed. The investment will be used to support Thinx's direct-to-consumer channels as well as drive growth with Kimberly-Clark's retail partners, according to Russ Torres, group president of Kimberly-Clark's North American consumer business. Kimberly-Clark made an initial minority investment in Thinx in 2019. Dive Insight: After hitting a 12-year high last year, M&A activity in the DTC space doesn't appear to be slowing down. In 2021, 298 direct-to-consumer companies exited via acquisition, compared to 220 in 2020 and 259 in 2019, according to PitchBook data emailed to Retail Dive. The deal with Kimberly-Clark gives Thinx access to the company's expertise and resources, including expanded distribution through its wide range of retail partners. Thinx in the past inked deals with retailers like Nordstrom and b8ta to sell its products. Last year, the company also released a more affordable line of its products  at Target dubbed Thinx for All. "Kimberly-Clark invented the 'femcare' category 100 years ago and Thinx invented the 'femtech' category nine years ago," Thinx CEO Maria Molland said in a statement. "It's fitting that we will be working more closely with a like-minded organization to realize our mission and vision, and to enable Thinx underwear to more quickly become a mainstream product for period and bladder leak needs." Thinx, which was founded in 2013, became known for its absorbent underwear through its brands Thinx, Thinx (BTWN), Speax by Thinx and Thinx for All. The company has since expanded into other categories including activewear , which the brand launched into last year. Thinx debuted leggings, cycling shorts, leotards and training shorts featuring period-specific elements like heating pad pockets. But it has hit a few snags along its path to growth. Thinx founder Miki Agrawal was accused of sexual harrassment and later stepped down from the role. The brand also experienced issues with its launch into extended sizing a few years ago, including problems around inadequate fit and leakage. Thinx re-entered the category last summer after enlisting Courtney Newman, who has extensive knowledge with fit including plus sizes, as its director of product design. Follow Caroline Jansen on Twitter

b8ta Frequently Asked Questions (FAQ)

  • When was b8ta founded?

    b8ta was founded in 2015.

  • Where is b8ta's headquarters?

    b8ta's headquarters is located at 121 2nd Street, San Francisco.

  • What is b8ta's latest funding round?

    b8ta's latest funding round is Series D.

  • How much did b8ta raise?

    b8ta raised a total of $98.16M.

  • Who are the investors of b8ta?

    Investors of b8ta include Khosla Ventures, Peak State Ventures, Evolution, Paycheck Protection Program, Macy's and 14 more.

  • Who are b8ta's competitors?

    Competitors of b8ta include Fable and 5 more.

CB Insights
Looking for a leg up on competitive, customer and technology insights?
CB Insights puts confidence and clarity into your most strategic decisions.
See how. Join a demo.
Join a demo
Trusted by the world's smartest companies to:
  • Predict emerging trends
  • See competitors' playbooks
  • Stalk the smart money
  • Identify tomorrow's challengers
  • Spot growing industries
  • Kill analyst data work
Let's see how we can help you!
MicrosoftWalmartWells Fargo

Compare b8ta to Competitors

Faire Logo
Faire

Faire operates as an online wholesale marketplace for retailers and brands. It offers home decoration, food and drink, beauty and wellness, jewelry, paper and novelty, and more. It was formerly known as Indigo Fair. The company was founded in 2017 and is based in San Francisco, California.

Mirakl Logo
Mirakl

Mirakl provides a software-as-a-service (SaaS) platform to manage third-party marketplaces and drop-ship businesses. Its solutions include a network of marketplace sellers and partners, streamlined supplier catalog onboarding, personalized product recommendation, and more. The company provides services to retail and business-to-business customers (B2B). The company was founded in 2012 and is based in Paris, France.

B
Brink

Brink Commerce is a light weight, high performing, headless e-commerce SaaS platform offered at a flat transactional rate for medium to large enterprise customers.

Sylius Logo
Sylius

Sylius is an open-source eCommerce platform on Symfony. It is a free, fully open source, and flexible eCommerce framework designed for the ​dynamic growth of innovative business.

B
Bookmark Your Life

Bookmark is an automated website building platform. Using an Artificial Intelligence Design Assistant (AIDA), Bookmark provides small business owners with optimal, personalized websites based on business type and region. The platform uses customers' specific business goals to make predictions that will improve visitor conversion rates. Bookmark is revolutionizing the way we empower small business owners to build and grow an online presence.

Wayflyer Logo
Wayflyer

Wayflyer provides a revenue-based financing platform for e-commerce merchants. It develops an online platform for financial growth for e-commerce companies. The company offers an analytics platform that analyzes marketing performance on a daily basis, equipping e-commerce businesses with analytics and tangible, granular recommendations designed to improve performance. It was founded in 2019 and is based in Dublin, Ireland.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Join a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.