TheFork

Dec 7, 2022

| Trends December 7, 2022 Christmas means gifts and gifts mean more and more experiences, as confirmed by a survey conducted by TheFork on its users. In fact, 83% of respondents expressed the desire to find not a product but an experience under the tree. In detail, half of the respondents prefer to receive an unrestricted voucher as a gift, i.e. to use whenever they want. In particular, over 80% say they would be fully satisfied to receive a TheFork Gift Card at Christmas. An optimal choice is that of the digital gift which does not involve shopping in the crowded streets of one’s own cities or often unpredictable delivery times, all the more so if one considers that 70% of the interviewees manage to devote themselves to Christmas shopping only in the last few weeks (of which a 20% in the two or three days before Christmas) due to lack of time (76%) and to take advantage of last minute promotions (21%). To get your own Gift Card as a gift (or to treat yourself) in just a few clicks, you can use the dedicated TheFork portal. At Christmas you give yourself an experience Even for companies, the TheFork Gift Card is an effective and efficient option if we consider that those who receive goods belonging to the category of Fringe Benefit, especially Gift Cards, believe that these increase the level of satisfaction and loyalty to the company they belong to (83%). This is also the opinion of workers whose companies still do not distribute gift cards: in this case over 80% believe that if they had them, the degree of loyalty would increase. The most popular product categories when it comes to corporate benefits are currently travel and leisure, technology and culture. In this scenario, catering has enormous potential since, despite having a market share of around 20%, it is extremely attractive to workers: 8 out of 10 would like their employer to offer them TheFork Gift Cards. To allow companies to buy its gift cards in an ever smarter way, TheFork has launched a e-commerce dedicated to companies where you can directly purchase TheFork Gift Cards to offer to your employees. Naturally, it is also possible to purchase for different recipients such as suppliers, partners and customers. So far they have already been chosen by many companies for their employees from Bricoman to DeAgostini, but also Huyndai and Engie for their campaigns. The platform is very easy to use. Anyone in possession of a VAT number can register by entering their company data and start shopping. Gift Cards can be customized both in terms of amount with values ​​between 5 and 250 euros and in terms of graphics by choosing from 12 predefined options or by uploading customized graphics. Finally, you can program or immediately send the gift card to the recipients via email within the portal or download the file containing the individual PDFs. You can pay by credit card up to 1,000 euros or by bank transfer, receiving both the order form and the invoice via email. The Fork Gift Card is a digital gift card that can be used in 15,000 restaurants throughout Italy thanks to the TheFork PAY in-app payment system with no time or menu restrictions. It is valid for 18 months from purchase and can be combined with promotions offered by partner restaurants on TheFork. You can upload up to 5 Gift Cards to your TheFork account at the same time and use the credit until it runs out, even for multiple bookings.