Search company, investor...
Bestow company logo


Founded Year



Series C | Alive

Total Raised


Last Raised

$70M | 2 yrs ago

About Bestow

Bestow is an insurance technology company developing products and software for insurance companies. It provides an industry-first application programming interface (API) enabling partners to offer customized life insurance coverage to customers. The company was formerly known as Coverlife. It was founded in 2017 and is based in Dallas, Texas.

Headquarters Location

2700 Commerce Street Suite 1000

Dallas, Texas, 75226,

United States


Bestow's Product Videos


ESPs containing Bestow

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Insurance / Life Insurance Tech

The embedded insurance infrastructure market focuses on integrating insurance products and services seamlessly into third-party platforms and applications. This market offers solutions that enable businesses in various industries to offer insurance coverage as part of their existing offerings. By engaging in the embedded insurance infrastructure market, businesses can enhance their value propositi…

Bestow named as Highflier among 15 other companies, including Cover Genius, Instanda, and Bolttech.

Compete with Bestow?

Ensure that your company and products are accurately represented on our platform.

Bestow's Products & Differentiators

    Direct (B2C)

    Direct-to-Consumer sales through growth marketing

Expert Collections containing Bestow

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Bestow is included in 5 Expert Collections, including Insurtech.



2,898 items

Companies and startups that use of technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience


Artificial Intelligence

10,627 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.



7,985 items

US-based companies


Fintech 250

500 items

250 of the top fintech companies transforming financial services


Insurtech 50

50 items

Latest Bestow News

Modernizing Life Insurance with Melbourne O’Banion, CEO and Co-Founder of Bestow

Apr 21, 2023

Miguel Armaza is joined by Melbourne O'Banion , CEO and Co-Founder of Bestow, a digital life insurance company leveraging technology to make protection accessible and affordable. Bestow has received over $68 million in equity financing from Peter Thiel’s Valar Ventures, NEA, Morpheus Ventures, Core Innovation Capital, Abstract Ventures, Sammons Financial, and 8VC. His background as a serial entrepreneur and what drove him to life insurance. Why he and his co-founder decided to avoid third party software solutions and, instead, built an insurance product along with its integrated software from scratch. And why this decision has made a huge positive difference. The reasoning behind Bestow’s entry market strategy. Finding product-market fit and how they decided what customer segment to focus on. Bestow’s key partnerships, ranging from traditional life insurance companies to Fintechs like Acorns, Chime, Stash, Moneylion, and more. The importance of hiring a great team, establishing company principles early on, and leading and hiring by those principles. Famous Texas Hospitality. The advantages of launching a startup in Texas and why he thinks there isn’t a better place in the US to start a company. How the COVID-19 crisis has awakened a lot of people to a sense of their own mortality and what this has meant for the life insurance business. The state of InsurTech and why he thinks new entrants in the insurance space will have to do something radically new and different to differentiate themselves. Valuable advice for entrepreneurs and aspiring founders. Melbourne O’Banion is the CEO and Co-Founder of Bestow, a digital life insurance company leveraging technology to make protection accessible and affordable. Through data-driven technology applications and innovative products, Bestow is changing the way life insurance is perceived and purchased. He is an entrepreneur and investor with expertise in fintech and direct-to-consumer businesses. Among his startups, he was a founding member of Presidio Title, a leading title insurance agency in Texas. He is also co-founder of Beauty Bioscience, a skincare line sold via TV shopping channels and luxury retailers. Melbourne is a member of the National Advisory Council for the Marriott School of Management at Brigham Young University and is on the board of the SMU Tate Lecture Series. He is a graduate of BYU and studied Finance and Ancient Near Eastern Studies. Bestow is an insurance technology company that builds products and software that make life insurance accessible to millions of families. In addition to its direct-to-consumer arm, Bestow provides industry-first APIs enabling partners to offer bespoke life insurance coverage to their customers with ease. Bestow is reshaping the life industry as the insurance company of the future. The company is headquartered in Texas with offices in Dallas and Austin. Learn more at

Bestow Frequently Asked Questions (FAQ)

  • When was Bestow founded?

    Bestow was founded in 2017.

  • Where is Bestow's headquarters?

    Bestow's headquarters is located at 2700 Commerce Street, Dallas.

  • What is Bestow's latest funding round?

    Bestow's latest funding round is Series C.

  • How much did Bestow raise?

    Bestow raised a total of $138.1M.

  • Who are the investors of Bestow?

    Investors of Bestow include New Enterprise Associates, Core Innovation Capital, Morpheus Ventures, 8VC, Valar Ventures and 5 more.

  • Who are Bestow's competitors?

    Competitors of Bestow include Pendella, Dayforward, Plum Life, Asteya, Afficiency and 15 more.

  • What products does Bestow offer?

    Bestow's products include Direct (B2C) and 3 more.

Compare Bestow to Competitors

Ethos Logo

Ethos provides life insurance services. It leverages predictive analytics and data science technologies to provide life insurance policies. It covers some biggest expenses such as a home mortgage, debt, college tuition, and more. It was founded in 2016 and is based in Austin, Texas.

Ladder Logo

Ladder provides digital life insurance services. The company designs a digital life insurance product to serve today's financially savvy consumer and has architected a way to structure risk in real-time. It was founded in 2015 and is based in Menlo Park, California.

Health IQ Logo
Health IQ

Health IQ provides a health insurance marketplace. It improves the health of the world by celebrating health consciousness through financial rewards. It delivers rates and underwriting, and partners with insurance carriers to offer health-conscious people lower rates on life insurance. Health IQ was formerly known as Health Equality Labs. It was founded in 2014 and is based in Plano, Texas.

Plum Life

Plum Life offers digital solutions to sell life insurance policies. It is a digital life insurance platform for agents and advisors. The company was founded in 2020 and is based in Warren, New Jearsey.

Bubble Logo

Bubble simplifies getting an accurate quote for bundled home and life insurance policies. It helps real estate and mortgage companies streamline and monetize insurance with its agency-in-a-box platform, designed to help home buyers and homeowners easily find the right-fit insurance policies. The company was founded in 2020 and is based in Redding, California.

Haven Life Logo
Haven Life

Haven Life enables users to apply for term life insurance online and receive an immediate decision with InstantTerm. Offering simple, transparent, and hassle-free coverage, Haven Life features no medical exam for qualified, healthy applicants; backing of MassMutual; easy price & policy comparisons; and a plain language no commission policy.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.