Bereda’s New Peer-to-Peer Product
Dec 14, 2018
by Peter Moreira | Dec 13, 2018
Bereda Training , the Halifax company that helps endurance athletes, is launching a new product to blend its data and planning platform with a peer-to-peer support function. The company recently announced its new business model on its website, with the goal of providing one-on-one support that allows athletes or coaches to use data improve their performance. Bereda has integrated with Strava, the world’s largest social network for endurance sports, with more than 30 million users. Rather than posting results to a social media board to be applauded by a range of people, the new Bereda system lets pairs of athletes or an athlete and coach to analyse data and plot the best way to improve. “Bereda combines modern, one-to-one messaging with access to training data and future plans, bringing context to conversations about training between, athletes, their peers, and coaches,” said CEO Dennis Cottreau on the company website. “We believe giving endurance athletes the ability to connect and collaborate can unlock the potential of individual athletes to help each other improve their performance, achieve their goals, and gain the experience they need to confidently self-direct their training.”
Bereda Training began last year with a goal of developing an online training platform that automates the training plans that coaches prepare for endurance athletes (runners, cyclists, triathletes, etc.). It released its minimum viable product last year – a platform that greatly reduces the time it takes for coaches or self-coached athletes to customize the training schedule over the course of a year. It allows them to build highly customized training strategies that can take into account hectic schedules and things like injuries or holidays.