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Founded Year

1976

About Benefit Cosmetics

Benefit Cosmetics makes makeup products.

Headquarters Location

11500 80th Avenue

Pleasant Prairie, Wisconsin, 53158,

United States

800.781.2336

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Research containing Benefit Cosmetics

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Benefit Cosmetics in 1 CB Insights research brief, most recently on May 25, 2021.

Expert Collections containing Benefit Cosmetics

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Benefit Cosmetics is included in 1 Expert Collection, including Beauty & Personal Care.

B

Beauty & Personal Care

2,254 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

Benefit Cosmetics Patents

Benefit Cosmetics has filed 1 patent.

The 3 most popular patent topics include:

  • Broadcast engineering
  • Cosmetics
  • Electrical generators
patents chart

Application Date

Grant Date

Title

Related Topics

Status

7/1/2019

Cosmetics, Electromagnetism, Broadcast engineering, Electrical generators, Ferromagnetic materials

Application

Application Date

7/1/2019

Grant Date

Title

Related Topics

Cosmetics, Electromagnetism, Broadcast engineering, Electrical generators, Ferromagnetic materials

Status

Application

Latest Benefit Cosmetics News

Benefit Cosmetics Taps Alix Earle for Curated Beauty Bag

Aug 13, 2023

The TikTok influencer has partnered with Benefit Cosmetics to launch a limited-edition bag of her staple products by the brand, including its cult-favorite Hoola Matte Bronzer, Roller Lash Mascara, 24-HR Brow Setter, a cobranded pair of hair clips and more. Through Sept. 9, consumers can get the bag as a free gift with any Benefit purchase exceeding $60 online or in-store at Ulta Beauty . The collaboration marks a first for Earle, whose beauty product recommendations have long captivated TikTok audiences — and prompted sell-outs in some cases, like with Mielle Organics’ Rosemary Mint Scalp and Hair Strengthening Oil — and who has been harnessing Benefit products in her widely loved “Get Ready With Me” videos for over a year, prompting the brand to propose a curated set with the influencer. Related Articles Previously, Benefit joined forced with beauty YouTuber Desi Perkins for a kit of her favorite brow products by the brand and before that, influencers including Laura Lee, Manny Guttierez and Karen Sarahi Gonzales curated a five-product collection of “desert island must-haves” by the brand in 2017, called its Island Collection. Last week it was revealed that Earle had signed to “Call Her Daddy” podcast host Alex Cooper’s new podcast network, The Unwell Network. “You guys are going to see a whole different side of ‘Big Al,'” said Earle in a TikTok video announcing the news. While specifics have yet to be shared, the Unwell instagram account revealed the network’s first shows would debut in September. In addition to Earle, the company onboarded lifestyle influencer Madeleline Argy to its roster. Tags

Benefit Cosmetics Frequently Asked Questions (FAQ)

  • When was Benefit Cosmetics founded?

    Benefit Cosmetics was founded in 1976.

  • Where is Benefit Cosmetics's headquarters?

    Benefit Cosmetics's headquarters is located at 11500 80th Avenue, Pleasant Prairie.

  • Who are Benefit Cosmetics's competitors?

    Competitors of Benefit Cosmetics include Clinique and 1 more.

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Looking for a leg up on competitive, customer and technology insights?
CB Insights puts confidence and clarity into your most strategic decisions.
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Trusted by the world's smartest companies to:
  • Predict emerging trends
  • See competitors' playbooks
  • Stalk the smart money
  • Identify tomorrow's challengers
  • Spot growing industries
  • Kill analyst data work
Let's see how we can help you!
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Compare Benefit Cosmetics to Competitors

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MAC Cosmetics is a cosmetics manufacturer.

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Clinique makes skin care, makeup, toiletries and fragrances, usually sold in high-end department stores.

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Bobbi Brown is the founder of the beauty brand, Bobbi Brown.

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SkinLabo

SkinLabo is an online retailer of personal care products. It offers supplements, skincare, bodycare, hair products, and more. SkinLabo was founded in 2016 and is based in Torino, Italy.

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