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Founded Year



Series B | Alive

Total Raised




Last Raised

$2.17M | 2 yrs ago



About Beleco

Beleco is a subscription service and workplace management software provider in the furniture and technology industry. The company offers a flexible subscription service for furniture and work products from various suppliers, enabling companies to equip their workspaces and home offices. It also provides a platform for managing company inventory and devices. Beleco primarily serves startups, unicorns, and Fortune 500 companies. It was founded in 2016 and is based in Stockholm, Sweden.

Headquarters Location

Malmskillnadsgatan 32

Stockholm, 111 51,


020-89 94 50



Expert Collections containing Beleco

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Beleco is included in 2 Expert Collections, including E-Commerce.



10,697 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).


Home Goods & Furniture

331 items

Tech-enabled companies offering services and products focused on furniture, home accessories, and interior design. This collection includes direct-to-consumer (D2C) startups, peer-to-peer (P2P) marketplaces, and 3D & AR/VR visualization tools, among others.

Latest Beleco News

A&D and VEQ co-invests in Beleco

Feb 11, 2022

Today we are happy to announce that we have partnered with VEQ to co-invest in Beleco – a pioneer in offering a sustainable way to subscribe for high quality office furniture. Subscribing through Beleco instead of buying furniture creates much greater flexibility, which is especially important when hybrid working becomes the new norm for many office jobs. Subscribing is also much better for the environment, since the high quality furniture Beleco offers will last many years and can be redeployed many times. The IT platform Beleco has developed also provides customers with full control of its office furniture and employees can order required products with minimal administrative hassle. Beleco was founded in 2017 by Marie Rudenstam and Sebastian Rudenstam and today has more than 400 corporate customers. The capital will be used to continue the growth in Sweden and expand internationally. Maria Bergsten from VEQ will lead the investment from VEQ and represent both VEQ and A&D on the board. For more information, please see / The team at Alfvén & Didrikson Beleco co-founders, Marie & Sebastian Rudenstam

Beleco Frequently Asked Questions (FAQ)

  • When was Beleco founded?

    Beleco was founded in 2016.

  • Where is Beleco's headquarters?

    Beleco's headquarters is located at Malmskillnadsgatan 32, Stockholm.

  • What is Beleco's latest funding round?

    Beleco's latest funding round is Series B.

  • How much did Beleco raise?

    Beleco raised a total of $4.48M.

  • Who are the investors of Beleco?

    Investors of Beleco include Almi Invest, Alfven & Didrikson, VEQ, Mattias Weinhandl, Simon Josefsson and 7 more.

  • Who are Beleco's competitors?

    Competitors of Beleco include Nornorm.


Compare Beleco to Competitors


Nornorm is a company that focuses on providing flexible, subscription-based furnishing services in the furniture industry. The company offers a fully circular model, refurbishing and circulating furniture between businesses, allowing them to adapt their office spaces as needed. This service is primarily targeted towards businesses with changing workspace needs. It was founded in 2020 and is based in Copenhagen, Denmark.


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