Belazu

Oct 14, 2022

Belazu Secures Listing In Co-op 14th October 2022 British ingredients brand Belazu is expanding its retail presence with a launch into Co-op stores nationwide. The new listing will see two of its hero products, Rose Harissa 130g and Black Olive Tapenade 170g, hit shelves from 17 October. The ingredients brand noted that the Co-op listing is a big step forward as it enables Belazu to expand its consumer base. Traditionally targeting shoppers in larger grocery stores, the Co-op listing gives Belazu the opportunity to reach the convenience shopper, picking things up on their way home from work. Peter Oden, Commercial Director at Belazu, said: “We are delighted to announce this new listing with Co-op, as it gives us the opportunity to engage a new audience and allow them to experience first-hand the incredible taste and flavour of Belazu. We chose to include the Rose Harissa and Black Olive Tapenade as these are our hero products so know they will be a popular choice with shoppers. “Shoppers are continually on the lookout for ways to add something different to the nightly meals or expand their cooking repertoire, and Belazu products give shoppers the opportunity to do this without having to plan or prep ahead. Just a few teaspoons of our Rose Harissa can add such a depth of flavour to a meal.” As part of the launch, Belazu will be running a series of in-store activations and ad banners on the Co-op website to raise awareness for the launch, along with in-store video content.