Predict your next investment

INTERNET | Internet Software & Services / Social

See what CB Insights has to offer

About Behind the Chair

Behind the Chair offers a social web community for salon professionals

Behind the Chair Headquarter Location

40 South Prospect Suite 200

Roselle, Illinois, 60172,

United States

Latest Behind the Chair News

Fall/Winter 2013 ’It Looks’ (From Behind The Chair)

Oct 4, 2013

Fall/Winter 2013 'It Looks' Contributed -Oct 4, 2013 / 5:00 am | Story:99837 Every season we talk about the trends that we see grace the stages of international fashion weeks and the inspiration behind the looks. It’s almost as though one single person has plucked the idea out of the air, drawn the garments on paper, sent them to production and slapped them on a mannequin. Who would actually consider that sociological inspiration of fashion? I recently returned from experiencing a once in a lifetime view of the inner workings of the luxury fashion world in no place other than Paris, France. With the help of L’Oreal Professionnel, myself along with 25 colleagues, were taken on a journey of understanding where our seasonal looks come from, how they are interpreted and why we are psychologically drawn to them. Before the Internet we saw changes in fashion everysix months during seasonal changes. Today we get inspiration constantly with the enormous fascination of celebrity, so much so that we can’t even focus on celebrity looks too much since they change so often. People like Rihanna, Lady Gaga, Demi Lavato and Beyonce seem to change styles daily. It’s created an explosion of micro-trends making it difficult to plan your next look. One thing is very clear though, the connection between hair, fashion and the stock exchange remains forever present. That’s right, I said stock exchange. If we look back over history we can see evidently where recessions have taken place (for example, the 30’s, 80’s and most recently in 2008). As markets dropped so did the hemlines and hairlines. During times of a depressed economy people become more reserved. Clothing becomes more conservative with longer length skirts and dresses and also longer hair. During the economic upswings however, hemlines get shorter and so does the hair. People are more willing to flaunt what they have and become more frivolous. During the 90’s the most popular cut was the sassy ‘Rachel’ played by Jennifer Anniston from ‘Friends’. Photo: Contributed Where does that leave us today? Five years after portfolios plummeted in 2008 we are on the upswing. How can we tell? Beyonce cut off her hair. Have we ever seen Beyonce with a shorter style? Nope! Canadian supermodel Coco Rocha also opted for a shorter crop recently and let's not forget about Miley. Okay, we won’t go there. Fall/Winter 2013 'It Looks' are inspired by runways, celebrity and street style. Women take inspiration from everywhere! The hottest tones in colour vary from icy cold blondes, rose-gold-strawberry blondes and cool icy browns. In terms of cuts we see the return of the bob (Beyonce’s latest), retro waves (smooth roots, wavy ends) and the modern chignon, a slight undone updo. People may think fashion is superficial and frivolous. However it’s really sociological. That’s rarely something you consider when you walk into a store to buy your season’s hottest looks. I’ve learned that we don’t need a crystal ball to predict stocks, just watch the hemlines on the skirts of your favourite celebs!

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Behind the Chair Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Behind the Chair Rank

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.