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INTERNET | Internet Software & Services / Advertising, Sales & Marketing

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Stage

Acquired | Acquired

Total Raised

$33M

About Beckon

Beckon is The Source of Truth for Marketing-enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what's working across it all, spend wisely, maximize ROI, and tell the story of marketing's impact on the business.

Beckon Headquarter Location

107 South B Street Suite 300

San Mateo, California, 94401,

United States

855-523-2566

Latest Beckon News

Beckon Launches New Snack Cup Format

Sep 21, 2021

— Beckon, the brand that brought lactose-free dairy ice cream to the premium set, has introduced another innovation to the ice cream aisle: the first-ever single serve ice cream cup with complementary toppings right inside the lid. A popular concept in the yogurt category and reminiscent of scoop-shop sundaes, this new ice cream aisle innovation comes in three feel-good flavors: Vanilla with Rainbow Sprinkles Mint Chip with Chocolate Creme Cookie Crumbs “Like our pints, Beckon Snack Cups are for everyone – not just for lactose intolerant consumers,” says Katy Flannery, lactose-intolerant co-founder of Beckon, “Everyone craves true indulgence and Beckon Snack Cups are perfectly portioned to satisfy everyone’s cravings with a feel-good ingredient list that brings us back to simple and straight-forward options. It doesn’t need to be complicated, and Beckon has always been about making things delicious, accessible, and easily digestible.” The snackable size is intended for adults and kids alike to conveniently sweeten up snack time. The topping inclusion idea came straight from Beckon HQ where the six-person team would often top, dip, and mix Beckon’s flavors using ingredient samples leftover from development projects. The team’s afternoon snack became a tradition they missed during the pandemic. “With the whole team working from home, what started as recreating our ice cream socials turned into recreating a nostalgic experience, we all know and love,” said Katy’s co-founder, Gwen Burlingame. Beckon Snack Cups bring back memories of birthday parties past. “We loved that the mini cup felt like the old-fashioned vanilla and chocolate cups we had as kids in New England,” said Flannery. With most consumers spending more time at home and some itching for outdoor activities, Beckon Snack Cups allow for convenient do-it yourself sundae nights in, or a transportable sweet treat for beach days or afternoon picnics. Beckon Snack Cups are 3.5 oz each, and are available at an SRP of $2.49 individually, or as a box of 4 for $7.99at Whole Foods Market nationwide and other select retailers across the country. Like all other Beckon products, Beckon Snack Cups will also be available on beckonicecream.com. For More Information:

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Expert Collections containing Beckon

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Beckon is included in 4 Expert Collections, including Enterprise SaaS.

E

Enterprise SaaS

2,452 items

Software-as-a-service (SaaS) – internet based software offered as a subscription – continues to become the de facto standard for software distribution and consumption. Enterprise SaaS continues to show particular promise, emerging as one of the most well-funded categories. Startu

a

ad tech

3,632 items

b

big data

1,068 items

T

Targeted Marketing Tech

254 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Beckon Patents

Beckon has filed 1 patent.

The 3 most popular patent topics include:

  • Dosage forms
  • Drug delivery devices
  • Fluid dynamics
patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/11/2017

8/31/2021

Medical equipment, Drug delivery devices, Dosage forms, Fluid dynamics, Plasma physics

Grant

Application Date

12/11/2017

Grant Date

8/31/2021

Title

Related Topics

Medical equipment, Drug delivery devices, Dosage forms, Fluid dynamics, Plasma physics

Status

Grant

Beckon Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Beckon Rank

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