Nov 14, 2021

Over 9 in 10 MENA professionals insist their job requires innovation and creativity – Bayt.com survey Gulf Over 9 in 10 MENA professionals insist their job requires innovation and creativity – Bayt.com survey Many of today’s most pressing business problems require creative thinking to solve them, and innovation is an essential ingredient for business growth and professional performance. According to the poll conducted recently by Bayt.com, the Middle East’s #1 job site, more than 9 in 10 (92%) respondents say that their job requires creativity and innovation. In the past, businesses focused on near-term goals such as productivity, efficiency and cost-cutting. But the landscape has shifted and creativity is emerging as an important dimension of productivity. Most MENA professionals agree (97%) that creative thinking and related skillsets are extremely important for securing a job in today’s market, and 92% say that creativity can be acquired and learned. More than ever, supporting creativity at work is an essential part of driving value for both businesses and society. MENA professionals identified four key personality traits correlating the most with creativity at work: hunger for learning and growth (72%), leadership and self-motivation (16%), risk taking and exploration (7%) and social activity and communication (5%). Moreover, 86% of respondents agree that their direct manager values creativity and innovation, and 83% describe their workplace culture as creative. “Across the MENA region, a vast majority of professionals consider innovation Middle East UAE UAE Saudi Arabia