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Founded Year



Seed VC | Alive

Total Raised


Last Raised

$2.75M | 2 yrs ago

About Basket

Basket is a mobile app that allows shoppers to create a wish list of purchases from every part of the web, learn about price-drops automatically and earn commission by sharing their baskets with social media followers.

Headquarters Location

20-22 Wenlock Road

London, England, N1 7GU,

United Kingdom

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Latest Basket News

Top 10 Best E-Commerce Companies In India In 2023

May 18, 2023

Top 10 Best E-Commerce Companies In India In 2023 Top 10 Best E-Commerce Companies In India In 2023 Share INTRODUCTION E-commerce in India has seen tremendous growth in the last few years, and 2023 is no exception. With more people now online than ever before, a variety of e-commerce companies have sprung up to offer products and services to customers across the country. Related Articles May 19, 2023 Companies such as Flipkart, Amazon, Paytm, Myntra, and Snapdeal are some of the biggest players in the Indian e-commerce market. These companies offer a wide range of products, including electronics, fashion and apparel, home decor, health and beauty, sports and fitness, and more. Additionally, these companies also provide services such as payment processing, logistics, customer service, marketing, and more. Most of these companies have started adopting various digital marketing strategies such as social media marketing, email marketing, content marketing , influencer marketing, and search engine optimization to reach out to their customers. This helps them increase their sales and expand their customer base. Another important thing to note is that most of these e-commerce companies have invested heavily in technology and automation. This allows them to process orders faster and efficiently deliver products to customers. Additionally, they also use artificial intelligence technologies to improve customer experience on their websites and mobile applications. All of these factors combined have made e-commerce one of the fastest-growing markets in India in 2023. With more people going online to shop for products and services, e-commerce companies in India are well poised to take advantage of this trend and become even bigger players in the next few years. IMPORTANCE E-commerce is becoming increasingly important to Indian businesses in 2023. As more people begin to shop online, companies are realizing the potential of e-commerce as an effective way to reach customers. In India, e-commerce has experienced tremendous growth in recent years and is expected to continue to grow at a rapid rate. Not only does it provide convenient access to products and services, but it also allows businesses to reach customers in a variety of ways, including through mobile devices, social media, and other digital marketing strategies. In addition, businesses can use e-commerce to target specific customer segments and increase their chances of success. By providing customers with good quality products and fast shipping, businesses can build relationships with their customers and create loyalty. Furthermore, e-commerce allows businesses to collect valuable data about their customers, which helps them better understand their needs and develop tailored solutions. With all these advantages, e-commerce is quickly becoming an essential part of any successful business in India. Here are the top 10 best e-commerce companies in India in 2023 Flipkart – Flipkart is an Indian e-commerce company founded in 2007 by Binny Bansal and Sachin Bansal. It is headquartered in Bangalore, India and offers products across a wide range of categories, such as electronics, fashion, books, home appliances, furniture and more. The company currently has over 100 million customers and operates in more than 20 countries across the world. Flipkart’s innovative approach to customer service, competitive pricing and a large selection of products have made it one of the leading online retailers in India. Flipkart also runs several other platforms, including Myntra and Jabong, which offer fashion and lifestyle products, and Ekart, its logistics arm. Flipkart also has partnerships with credit and debit card networks, allowing customers to make payments in different ways. It has also developed mobile apps for both Android and iOS devices, allowing customers to shop on the go and take advantage of discounts and other deals. The company also regularly runs promotional events such as the Big Billion Days, which offers discounts on a variety of products, and the Flipkart Plus program, which gives rewards points to customers for every purchase they make. Flipkart also has an exchange program that allows customers to exchange their old products for new ones. Furthermore, the company has recently launched Flipkart Video, an online streaming platform that offers a range of movies, TV shows and web series. Overall, Flipkart has been successful in providing customers with a convenient and reliable online shopping experience. Its extensive product catalogue, easy payment options, fast delivery and customer-friendly return policies have made it a leader in the Indian e-commerce industry. Amazon India – Amazon India is a subsidiary of the US-based e-commerce giant Amazon. It was launched in 2013, and since then, it has become the largest online marketplace in India. Amazon India offers customers a wide range of products from various categories, such as electronics, fashion, books, music, movies, and more. Customers can shop for their favourite brands with ease, enjoying unbeatable prices, fast and reliable delivery, and secure payment options. Amazon India also offers excellent customer service, with a team of dedicated professionals standing by to answer queries and resolve issues. Aside from its own product offerings, Amazon India is also home to thousands of Indian sellers who are able to reach a wider audience through the platform. Consumers can also take advantage of Amazon India’s various features, such as Prime Video, Amazon Prime Music, Alexa Voice Shopping, and Amazon Pay. All in all, Amazon India is a great shopping destination for customers looking to find the best deals online. Myntra – Myntra is a leading Indian fashion e-commerce platform founded in 2007. It specializes in selling apparel, footwear and lifestyle accessories for men, women and kids. It has become one of the largest fashion and lifestyle platforms in India, with over 35 million monthly active users and more than 2 lakh styles and 3000+ brands. Myntra provides customers with a wide range of products from top international and national brands like Nike, Puma, Levis’s, Adidas, Wrangler, FabIndia, Jack & Jones and many more. The company also offers great discounts on its products and strives to deliver the best online shopping experience. It also provides multiple payment options like cash on delivery, card payments, wallets and net banking. Additionally, it has also launched several other initiatives such as Myntra Insider, which gives rewards to loyal customers; Myntra Sports Club, which supports sports activities and Myntra End of Reason Sale (EORS), which is a major discount sale held every year. Myntra has also partnered with global retailers like Amazon, Flipkart and Jabong to increase their reach to customers. With its innovative approach and customer-centric policies, Myntra has revolutionized the Indian fashion industry and is now considered as one of the leaders in this sector. Jabong – Jabong is an Indian e-commerce company founded in 2012. It sells apparel, footwear, accessories and beauty products for men, women and kids. The company offers a wide range of products from over 1000 national and international brands, including Nike, Adidas, Puma, Levis, Lee, and Wrangler. Jabong has become one of the leading fashion e-commerce platforms in India, selling more than 90 million products to over 8 million customers across the country and in other countries like United Arab Emirates, Saudi Arabia, Kuwait and Bahrain. Jabong provides customers with a wide variety of options, including discounts, cash back, free shipping and easy returns/exchanges. It also has a loyalty program to reward customers for their purchases. The company has established itself as a reliable source of fashionable and trending products. They have a dedicated customer service team to assist customers with inquiries and orders. In addition, the website features an extensive range of product categories, allowing shoppers to find exactly what they need quickly and easily. Customers can even create wishlists and style recommendations to help them stay updated on the latest fashion trends. Jabong has been constantly innovating to make its customer’s shopping experience better. It has introduced new features such as ‘Stories’, which feature videos of celebrities wearing the latest trends, ‘Gifting Solutions’, which enables customers to buy gifts for loved ones, and ‘Store Locator’, which helps customers locate nearby stores. Additionally, Jabong also organizes regular ‘Sale Events’ with amazing deals, discounts and promotional offers. Overall, Jabong is an ideal destination for those looking for a convenient and enjoyable shopping experience. With its innovative features, top-notch customer service and a great selection of stylish products, it is no wonder that Jabong has become one of the most popular online fashion retailers in India today. Snapdeal – Snapdeal is an online e-commerce platform founded in 2010 by Kunal Bahl and Rohit Bansal. It is one of India’s largest online marketplaces, connecting buyers and sellers from across the country. The company offers more than 35 million products across a wide range of categories, including Electronics, Fashion, Home & Kitchen, Sports, Automotive, Baby Care, Health & Beauty and Books. Snapdeal caters to the needs of individual customers as well as businesses, providing them with easy access to thousands of products at competitive prices. The company also offers a wide range of payment options, including cash on delivery and digital wallets. Additionally, it provides free shipping and doorstep delivery within two business days. With its 24×7 customer service team, Snapdeal ensures a hassle-free shopping experience for its customers. The company is constantly evolving its product offering and services to meet the changing needs of its customers. To stay ahead of the competition, Snapdeal regularly introduces new products and features to its platform, such as express delivery, subscription plans and exclusive deals. These changes have helped make Snapdeal the preferred choice for online shopping for many Indians. Paytm Mall – Paytm Mall is a leading Indian e-commerce platform that provides customers with a wide array of products and services. Paytm Mall was launched in 2017 as an extension of Paytm, which is India’s largest digital payments platform. One97 Communications own the company and offers customers the ability to purchase products from various categories, such as Apparel & Footwear, Electronics, Home & Kitchen, Beauty & Health, Sports & Outdoor, Books & Entertainment, Kids & Toys, and more. Paytm Mall has become one of the most successful e-commerce companies in India due to its competitive pricing, convenient payment options, and easy returns policy. Customers can shop for products at Paytm Mall using credit cards, debit cards, net banking, and Paytm Wallet. The company also offers cashback on select products, helping customers save money. Additionally, Paytm Mall also provides hassle-free returns, with customers able to choose between returning the product to the store or getting it picked up from their doorstep. The company also offers customers the chance to get special discounts and offers on products. Paytm Mall regularly runs promotional campaigns and offers discount codes to help customers save even more money. Customers can also take advantage of the company’s ‘Price Challenge’ feature, which allows them to match prices for certain products with those available on other online platforms. Paytm Mall also has a strong presence in the offline retail space and has partnered with several offline retailers such as Big Bazaar, Reliance Fresh, and more. Customers can visit these stores and use the Paytm Mall app to make purchases. This helps customers save time as they don’t have to wait in long queues to make payments. Overall, Paytm Mall is a great way for customers to find a wide variety of products at competitive prices with convenient payment options and excellent customer service. ShopClues – ShopClues is a leading e-commerce platform in India, providing an online marketplace to consumers and businesses. Founded in 2011, the company offers an extensive selection of products across categories, including electronics, fashion, automotive, home & kitchen appliances and more. ShopClues has more than 10 million registered users and over 1 million daily visitors. The company also has a wide network of sellers, retailers and manufacturers and provides a seamless shopping experience for customers. ShopClues operates on a patented technology platform which helps merchants and customers to connect with each other and transact easily. Its features, such as Buyer Protection Program, Seller Rating & Reviews and Easy Returns, ensure that customers get the best shopping experience. The company also has a dedicated customer service team that resolves all queries promptly. ShopClues also provides various promotional offers and discounts to customers, which include cashback, special price deals and exclusive discounts. It also has a loyalty program called ‘ShopClues Plus’, which rewards customers with points when they shop. Additionally, it has a unique feature called ‘ShopClues Snapdeal’, which allows customers to compare prices of different products before making a purchase. Apart from its products and services, ShopClues also focuses on inspiring people to build their own businesses and become entrepreneurs. It has launched several initiatives for the same such as ‘Startup 101’, ‘Entrepreneurial Advisory Council’ and ‘Startup Jumpstart’. These are designed to help entrepreneurs develop their skills and knowledge and mature their business ideas. Overall, ShopClues is one of the most trusted and popular e-commerce platforms in India, offering millions of products at great prices and supported by excellent customer service. It has a vast network of sellers and manufacturers and provides a secure and convenient shopping experience for its customers. Tata CLiQ – Tata Cliq is an e-commerce company founded in 2016 and owned by the Tata Group. The company’s mission is to provide customers with convenient, reliable and accessible shopping experiences. Tata Cliq offers an extensive range of products from fashion, electronics, home décor and more. The products are sourced from both established and emerging brands across India. Customers have access to a curated selection of items from luxury and premium brands, as well as exclusive collaborations. Aside from its e-commerce platform, Tata Cliq also operates its own brick-and-mortar stores in various cities across India. These stores offer customers the same easy shopping experience available online – from trying out products before buying them to in-store help from knowledgeable staff. The stores also host special events such as art festivals and workshops. Tata Cliq is committed to providing a safe and secure shopping experience for its customers. To that end, the company has implemented rigorous security measures, including two-factor authentication, secure payment channels, fraud detection systems, and 24/7 customer support. They also provide free and easy returns, along with generous loyalty programs. Tata Cliq has won numerous awards, including the 2018 Digital Marketing Excellence Award, the 2019 Cashless India Award, and the 2020 Best Online Shopping Experience Award. The company continues to grow and expand its offerings in order to provide customers with the best possible shopping experience. Big Basket – Big Basket is an Indian online grocery and food delivery service headquartered in Bangalore, India. Founded in 2011, the company has quickly become one of the largest online grocery stores in the country. The company offers over 25,000 products from over 1000 brands, including vegetables, fruits, staples, dairy products, bakery items, personal care products, and household care items. In addition to groceries, Big Basket also provides a range of services, including cash on delivery, same-day delivery, next-day delivery, and even pre-order deliveries. Customers can also take advantage of the subscription plans that offer discounts and other advantages. With a nationwide presence, Big Basket has warehouses in major cities across the country and employs more than 10,000 people. Big Basket’s mobile app is also quite popular among users for its intuitive design, reliable service, and attractive offers. All these features make Big Basket an ideal choice for shoppers looking for a convenient and hassle-free shopping experience. Infibeam – Infibeam is an Indian e-commerce company headquartered in Ahmedabad, Gujarat. Founded in 2007, it has grown to become one of India’s leading online marketplace platforms. It offers a wide range of products and services, including consumer electronics, books, apparel, automotive parts, appliances, home decor and more. Infibeam also provides payment gateway services and B2B solutions as well. The company has its own logistics network that delivers orders within 3-7 days and offers secure payment options such as wallet, UPI, credit/debit card and net banking. It provides customer support through email, phone and chat. Infibeam operates several retail stores across the country and has a presence in over 200 cities. The company has an extensive mobile app platform with unique features like voice search, product comparison and real-time tracking of orders. It has tied up with multiple banks, brands and service providers to offer discounts and cashbacks to customers. With its advanced technologies and innovative strategies, Infibeam has become one of the top e-commerce players in India. CONCLUSION In 2023, e-commerce companies in India have seen a significant increase in sales and customer base. There is a huge potential for further growth as more people turn to online shopping for convenience, competitive prices, and better services. Many retailers are investing in modern technologies such as artificial intelligence and machine learning to offer personalized experiences and more efficient operations. With increasing internet penetration, mobile usage, and the rise of digital payments, e-commerce companies in India have become an attractive destination for investors. This trend is expected to continue in the coming years, making India one of the world’s leading e-commerce markets.

Basket Frequently Asked Questions (FAQ)

  • When was Basket founded?

    Basket was founded in 2021.

  • Where is Basket's headquarters?

    Basket's headquarters is located at 20-22 Wenlock Road, London.

  • What is Basket's latest funding round?

    Basket's latest funding round is Seed VC.

  • How much did Basket raise?

    Basket raised a total of $2.75M.

  • Who are the investors of Basket?

    Investors of Basket include Lightbank, Darren Westlake, Justine Roberts and Jonathan Quin.

  • Who are Basket's competitors?

    Competitors of Basket include PriceRunner and 4 more.

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Snapdeal operates as an e-commerce company. It retails different products such as clothing, cosmetics, home decor, and more. It was founded in 2010 and is based in Gurugram, India.

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Splendid Labs

Splendid Labs creates the WishPlz bookmark to help users track prices, budget, compare and share when shopping.

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