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Date of IPO


About BASE

BASE (TYO: 4477) operates the e-commerce platform BASE, online payment service PAY.JP, and ID-based payment service PAY ID. BASE allows users to set up a shop under their own domain name, and also includes SEO (search engine optimization) services and packaging material that merchants can use when shipping.

Headquarters Location

3-2-1 Roppongi, Minato-ku Sumitomo Real Estate Roppongi Grand Tower 37F

Tokyo, 106-6237,


+81 03-6441-2075

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Expert Collections containing BASE

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

BASE is included in 1 Expert Collection, including E-Commerce.



10,032 items

BASE Patents

BASE has filed 37 patents.

The 3 most popular patent topics include:

  • Engine technology
  • Automotive safety technologies
  • Automotive suspension technologies
patents chart

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Latest BASE News

Global Smart Sex Toys Market Report 2023: Market Players are Adopting Online Sales Channels to Expand their Consumer Base

Feb 3, 2023

The global sex toys market is expected to grow at a CAGR of over 8% during 2022-2027, and the market size of the global sex toys market stood at around USD30 billion in 2020. The sex toys market is growing at a rapid rate, and the launch of smart sex toys is making the market players search for new platforms to stay ahead in the competition. Market players are adopting online sales channels to expand their consumer base and accelerate the sales of their products. Consumers prefer to buy smart sex toys from these online sales channels as the delivery is discreet, quick, and comes in secure packaging. The anonymity in buying through these online sales channels and the description offered along with excellent customer service support is making the consumers use the online platforms to buy smart sex toys. The growing number of hours spent on the internet and the market players are offering lucrative discounts on the purchase of smart sex toys is bolstering the demand for smart sex toys around the globe. Market players are making efforts to lower social stigma regarding the openness in performing sexual activities by changing the consumer perception by using social media campaigns to boost their sales. Improved living standards in developing countries, growing disposable income of consumers, and increasing popularity of adult products in the sexual wellness industry are driving the demand for the global smart sex toys market. Smart sex toys use connected technology to enhance the sexual experience and store the data to improve the future experience of consumers. Market players are integrated with built-in applications and compatible mobile applications, which makes the consumers learn and improve the orgasms of an individual. Smart sex toys help the consumers by providing intense tracking and plot graphs to identify the areas, touches, and feelings, making the sexual experience more pleasurable and satisfying. Consumers' growing openness about the sexual preferences and adoption of a healthy sexual lifestyle is driving the adoption of smart sex toys around the globe. Introduction Of Advanced Technologies Supports Market Growth People in long-distance relationships use advanced applications to control sex toys from remote locations remotely. Smart sex toys store the data which is generated from past sexual experiences and optimize the solo experience of consumers. Manufacturers are making high-end investments in developing female and male-centric products due to the presence of nonexistence of manufacturing regulations on manufacturing raw materials and chemicals used in the products. They are developing novelty toys and introducing a large number of products such as vibrators, massagers, stimulators, and rings used by both genders for sexual stimulation. The use of blockchain technology for manufacturing smart sex toys allows better remote interaction and sharing real-time intimate sensations, making the partners feel closer and more connected than before. Market Players LELO, We-Vibe, Elvie, Lioness, Lovehoney, Lovely, OhMiBod, Womanizer, Fantasy for Her, The Cowgirl, are among the major market players in the global platform leading the market growth of the global smart sex toys market by adopting attractive marketing strategies, launching new innovative products and making investments to stay ahead in the market. Report Scope: Vibrator Male Offline North America

BASE Frequently Asked Questions (FAQ)

  • When was BASE founded?

    BASE was founded in 2012.

  • Where is BASE's headquarters?

    BASE's headquarters is located at 3-2-1 Roppongi, Minato-ku, Tokyo.

  • What is BASE's latest funding round?

    BASE's latest funding round is IPO.

  • How much did BASE raise?

    BASE raised a total of $37M.

  • Who are the investors of BASE?

    Investors of BASE include Marui Group, Global Brain, Money Forward, Suneight Investment, SBI Investment and 7 more.

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