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Balsam Brands

About Balsam Brands

Award winning realistic artificial Christmas trees and home decor, sold exclusively via

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Latest Balsam Brands News

Balsam Brands’ CTO Shares Advice for Effective Collaboration With IT Teams

Nov 10, 2022

This video features a clip from a panel discussion focused on effective collaboration between marketing and IT departments. It was recorded at Total Retail Tech in Nashville last month. Kristen Gasior, chief transformation officer at Balsam Brands, shares the lessons she’s learned from working effectively with IT teams, including establishing better cross-department alignment around business goals. […]

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