
Balsam Brands
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Latest Balsam Brands News
Nov 10, 2022
This video features a clip from a panel discussion focused on effective collaboration between marketing and IT departments. It was recorded at Total Retail Tech in Nashville last month. Kristen Gasior, chief transformation officer at Balsam Brands, shares the lessons she’s learned from working effectively with IT teams, including establishing better cross-department alignment around business goals. […]
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