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Babyganics presents #Pootraits - an online gallery comprising diaper reaction selfies from parents across the country
#Pootraits challenges the picture-perfect depiction of diaper duty and celebrates the highs and lows of parenting
Changing time heroes can have their own diaper reaction shot added to the online gallery using #Pootraits on social media
SAN FRANCISCO, Sept. 15, 2022 /PRNewswire/ -- Diaper duty doesn't always go to plan and 9 out of 10 parents claim they frequently experience a poop-related disaster in the form of a blowout. As a result, Babyganics today launches #Pootraits, a first-of-its kind online gallery comprising real diaper reaction selfies from parents, caregivers and diaper-changers across the nation. #Pootraits Gallery
From the stinky to the startled and everything in between, the campaign aims to challenge the picture-perfect depiction of diaper duty and capture how America really feels about answering the call of someone else's duty. #Pootraits extends Babyganics' commitments of standing for real parenting, and the brand is joined by Nicole Arroyo, Victor Arroyo, and Jessica Shyba, as frontrunners of the #Pootraits movement. Diaper duty is rarely sunshine and rainbows and an overwhelming 66% of parents and caregivers feel it isn't accurately represented by brands or media. In reality, over 50% of parents find changing time to be a source of anxiety and stress. While apocalyptic diaper blow-outs may not occur daily, the root of parental poop trauma stems from a multitude of stink triggers:
56% are fearful they might run out of supplies mid diaper change. 39% are worried they might drop their wiggly baby. 40% have confirmed a bad diaper change has ruined their appetite. Once the stink finally settles, the emotional aftermath ensues. 27% of parents said it takes at least 15 minutes to look at their child lovingly after handling their havoc. Disturbed from preceding diaper duties, 48% of parents have pretended not to smell a poopy diaper in the hopes their partner will change it instead. "As a mom, potty talk becomes your first language. Yet I'm still caught off guard (and grossed out!) when my baby produces a poonami" says Jessica. "My baby is my world but that does not stop me asking how something so small can produce so much poop! #Pootraits is a rallying cry to parents across the country to show them they're not alone and they're not doing diaper duty wrong. In fact, no matter the size of the poomageddon, we're all doing the job of parenting, exactly as we should be." From now to October 10th, 2022 anyone in the United States who posts a diaper reaction shot on select social media platforms using the hashtag #Pootraits could find their face in the Pootraits Gallery. Updated daily, the gallery unites parents across the country through their shared experiences navigating the messy world of diaper duty. The public can vote on their favorite #Pootraits and the shot with the most votes will be named as the winner each week on Babyganics' Instagram and Facebook, winning a year's supply of Triple Dry Diapers. To parents, caregivers and diaper-changers looking to get involved in #Pootraits:
Post your diaper reaction selfie on your preferred social media platform with the hashtag #Pootraits
Await your potential #Pootraits Gallery invite
Visit babyganics.com/pootraits and vote on your favorite #Pootraits to help select the winner of a year's supply of Triple Dry Diapers and other Pootraits prizes
Participants invited to the #Pootraits Gallery receive a $5 off babyganics.com promo code, redeemable for any product
Check out Babyganics' IG and Facebook to see the weekly winners
The campaign launches in tandem with the release of Babyganics' Triple Dry Diapers - the brand's driest and most absorbent diaper. Parents have enough to worry about without the products they use being added to that list, which is why the new line marries function with fun – promising to keep babies' bottoms dry, with quirky, age-appropriate patterns and word puzzles to provide humor for the masters of diaper changing time: the parents. With 56% of parents admitting they fear running out of supplies mid-diaper change, Babyganics is proud to unveil its new direct-to-consumer website allowing parents to shop essential products for online purchase and direct-to-door delivery, including Babyganics' iconic Bath, Skincare, Homecare, Sunscreen and Repellent range for all ages and stages. To learn more about #Pootraits visit: babyganics.com/pootraits . For more information about #Pootraits, to request interview time with Nicole Arroyo, Victor Arroyo, and Jessica Shyba, or samples of Triple Dry Diapers, please contact the Babyganics Press Office at: [email protected]
*AtomikResearch survey, of 2,000 parents and caregivers who regularly change diapers, conducted July 2022. About Babyganics
Babyganics was founded in 2002 by two dads who loved watching their little ones explore and get messy. Born from the belief that family life is not always clean – or perfect – they set out to build a brand that stood up for real parenting and empowered parents and caregivers to realize that their best is more than enough. This thinking comes alive in its master brand campaign: "Here's to Perfectly Imperfect Parenting", which defies the concept of parental perfection and presents new brand commitments rooted in support and action. Today, Babyganics provides essentials for whatever is thrown at parents, spanning Bath & Body, Diapers, Outdoors and Home Care. It favors effective, plant-derived and organic ingredients wherever possible and its products are not tested on animals or created using certain ingredients – sulfates, phthalates, parabens or synthetic fragrances to name a few. SOURCE Babyganics

15:52 EDT
Hook, line and stinker: #Pootraits by Babyganics calls for diaper reaction shots to challenge picture-perfect depictio...

Hook, line and stinker: #Pootraits by Babyganics calls for diaper reaction shots to challenge picture-perfect depiction of diaper duty

Pic: PRNewswire
US’ Babyganics has launched a new line of Triple Dry diapers, the brand’s most absorbent diaper. The diaper line is now available via the new Babyganics direct-to-consumer website. The diapers were designed with TCF (Totally Chlorine-Free) fluff pulp, are non-allergenic, dermatologist-tested, and made without latex, petroleum-based lotions or fragrances. The diapers have a vibrant and quirky designs that include cheerful shapes, colours, patterns and supportive messages for parents to brighten their day (or night). The new diapers – which come in new-born through size six – are 2x faster at absorbing wetness. The Triple Dry diaper protection comes from the U-shaped channel which quickly whisks wetness away from baby’s bottom, an absorbent core which locks moisture away, and a breathable layer that circulates air to skin, the company said in a press release. US' Babyganics has launched a new line of Triple Dry diapers, the brand's most absorbent diaper. The diaper line is now available via the new Babyganics direct-to-consumer website. The diapers were designed with TCF (Totally Chlorine-Free) fluff pulp, are non-allergenic, dermatologist-tested, and made without latex, petroleum-based lotions or fragrances. All the sizes include a wetness indicator, so parents know when it’s time to hit the changing table. Newborn diapers have an umbilical cord cut-out for ultra-comfort, while size 1 and size 2 have additional front and back leakage cuffs for fending off blowouts. The comfort and overall fit of the diapers were given careful consideration. The blend of plant-derived and traditional materials provides a soft cloth-like feel inside and out. The brand has included a touch of NeoNourish seed oil seed oil (a dedicated diaper blend of tomato, sunflower, cranberry, black cumin, and raspberry seed oils) on the top sheet with baby’s skin in mind. Strong tabs and stretchy wings for a secured fit and an ultra-thin flexible core mean babies are comfortable when on the move. Fibre2Fashion News Desk (GK)

US’ Babyganics launches new line of Triple Dry absorbent diapers

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SAN FRANCISCO, Aug. 15, 2022 /PRNewswire/ -- Diaper changing time just became a little less messy and a fraction funnier, thanks to Babyganics' new line of Triple Dry Diapers, the brand's most absorbent diaper. Parents have enough to worry about without the products they use being added to that list, which is why the new line marries function with fun – promising to keep babies' bottoms dry, with quirky, age-appropriate patterns and word puzzles to provide humor for the masters of diaper changing time: the parents. Babyganics’ driest diaper range is here to help parents master changing time. If you don't laugh, you'll cry, Babyganics' Triple Dry Diaper U-shape technology gets the job done while adding a pop of fun. What's more, the diaper line is now available via the new Babyganics direct-to-consumer website, making it easier than ever to ensure there's always a clean supply of diapers at the ready. The star of the show is the diapers' vibrant and quirky designs that include cheerful shapes, colors, patterns and supportive messages for parents to brighten their day (or night). Smaller sized diapers feature notes of encouragement, such as "If you can read this, you are awake & functioning, great job," and larger sizes provide parents with much-needed LOLs for extra support on the messier days. The new diapers – which come in newborn through size six – are 2x faster at absorbing wetness. The Triple Dry Diaper protection comes from the U-shaped channel which quickly whisks wetness away from baby's bottom, an absorbent core which locks moisture away, and a breathable layer that circulates air to skin. All the sizes include a wetness indicator, so parents know when it's time to hit the changing table. Newborn diapers have an umbilical cord cutout for ultra-comfort, while Size 1 and Size 2 have additional front and back leakage cuffs for fending off blowouts. The comfort and overall fit of the diapers were given careful consideration. The blend of plant-derived and traditional materials provides a soft cloth-like feel inside and out. And the brand has included a touch of NeoNourish® Seed Oil Seed Oil (a dedicated diaper blend of tomato, sunflower, cranberry, black cumin and raspberry seed oils) on the top sheet with baby's skin in mind. Strong tabs and stretchy wings for a secured fit and an ultra-thin flexible core mean babies are comfortable when on the move. If you don't laugh, you'll cry, Babyganics' Triple Dry Diaper U-shape technology gets the job done while adding a pop of fun. The diapers were designed with TCF (Totally Chlorine-Free) fluff pulp, are non-allergenic, dermatologist-tested, and made without latex, petroleum-based lotions or fragrances. Babyganics Triple Dry Diapers come in the following sizes:
0-7 Months: Boasting bold shapes for baby and cheeky pep talks for parents – such as "you are brave, you are strong, and you can change this diaper." Size NB (<10 lbs)
Size 2 (12 - 18 lbs)
8-36 Months: The alphabet with a difference. Mimicking flashcards, these diapers get babies and toddlers familiar with the alphabet and numbers, using words such as "meltdown" and "booboos" designed to delight parents. Size 3 (16 - 28 lbs)
Size 4 (22-37 lbs)
3+ Years: Words are the name of the game with these designs that sport cute icons, letters and word searches to reveal things like "sleepy" and "you are a star." Size 5 (27+ lbs)
Size 6 (35+ lbs)
And parents, you've been heard. You can now save money and precious time thanks to the new auto-delivery of diapers from babyganics.com. The direct-to-consumer website enables parents to shop essential products for online purchase and direct-to-door delivery, including Babyganics' iconic Bath, Skincare, Homecare, Sunscreen and Repellent range for all ages and stages. The Triple Dry Diapers are available on Babyganics.com and Amazon. For more information, visit https://babyganics.com/meet-our-diapers/ . About Babyganics
Babyganics was founded in 2002 by two dads who loved watching their little ones explore and get messy. Born from the belief that family life is not always clean – or perfect – they set out to build a brand that stood up for real parenting and empowered parents and caregivers to realize that their best is more than enough. This thinking comes alive in its recent campaign: "Here's to Practically Imperfect Parenting", which defies the concept of parental perfection and presents new brand commitments rooted in support and action. Today, Babyganics provides essentials for whatever is thrown at parents, spanning Bath & Body, Diapers, Outdoors and Home Care. It favors effective, plant-derived and organic ingredients wherever possible and its products are not tested on animals or created using certain ingredients – sulfates, phthalates, parabens or synthetic fragrances to name a few. SOURCE Babyganics

Diaper duty: Babyganics launches Triple Dry Diapers to say later to leaks, bye-bye to blowouts and hello to extra (emotional) support

15:21 EDT
Diaper duty: Babyganics launches Triple Dry Diapers to say later to leaks, bye-bye to blowouts and hello to extra (emo...

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Babyganics is a supplier of personal-care and household products aimed at families with small children.

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Kevin Schwartz	Chief Executive Officer	Current
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