Axonista is a technology company that develops applications for mobile phones and devices, user interface designs, website development, graphic designs, video production, and a whole array of other production solutions.
Axonista's Products & Differentiators
Livestream and video on demand shopping technology product
Latest Axonista News
Feb 16, 2023
Retail is ever-changing, and although the switch from high street to online might attract attention, it distracts from the underlying trends that affect not just where we shop, but how we shop. The latest trend has been the rise of livestream shopping. Still largely unheard of in the UK and Europe. Livestream shopping is huge business elsewhere. In the US it’s estimated to be worth between $10 and $20 billion a year, but this is dwarfed by China, which is predicted to see a livestream market worth $480 billion in 2023. And Europe is likely to follow, the viewership for livestream shopping grew by 40% each quarter over the past year. TFN spoke to two livestream shopping experts to understand more. Claire McHugh is the CEO of Axonista, a global company that helps brands with their video content, and Karoline Gross , CEO of Smartzer, a livestream shopping platform. Together, they are helping businesses conquer the next evolution of shopping. An intuitive way to shop, and engage with brands Livestream shopping is, arguably, a natural development in shopping. In some ways, it echoes the live demonstrations that would sometimes happen in stores to stimulate interest, but on a potentially global scale. McHugh recalled when the idea first struck her, while having a drink with her co-founder, Daragh Ward. “We were watching video on an early iPhone, and asking what could happen if we could interact with it?” The idea stayed with her, and she realised that video would become something that would be intuitively interactive. Gross’s Smartzer developed livestream shopping in response to client demand. “We started making interactive, shoppable, video , but at the beginning of Covid, we started getting a lot of requests for livestream shopping.” Being a relatively simple move, they added live format to their offer and, launching a year ago, have seen the format take off. Both McHugh and Gross target their product at brands. McHugh’s Axonista, for example, has QVC as a key customer, where their livestream shopping adds additional ways for the 92 million people their streaming reaches to interact. But she also works with brands that do not have QVC’s experience in broadcast. “We help translate and navigate the technology for brands that are becoming media companies,” she says. “It can be challenging to break into that if you’re like a retailer that’s looking at incorporating video into your products for the first time.” Gross also notes the challenge for businesses coming to livestream shopping. “The technology is actually the easiest side of this,” Gross says. Instead, the hardest part is changing the brand’s mindset, “it’s getting their presenters thinking about how they’re going to set this up, making sure that they provide that information, and they have someone who’s engaging.” A shopping experience that is crossing cultures Livestream shopping also helps brands extend their reach in diverse global markets. Axonista is based in Ireland, but the company itself is endeavours to reflect the world’s diversity. “We have twelve nationalities in our team, and we’re very on top of our gender metrics,” says McHugh. “If you’re building a global product, you should think about all the users who will be there and bring as many perspectives to the table as possible.” And the diversity of the global marketplace is highlighted by the different ways that livestream has been adopted. “The European markets are a little bit behind the US,” says Gross. “In the US, companies like Amazon and Walmart were getting into interactive shopping very quickly, and they took a lot of brands with them.” McHugh also believes that the maturity of Western markets meant the adoption curve of livestream shopping has been slower. “China’s a very different market, the culture is very aligned with shopping and speed,” she says. “There are a lot of things that help livestream shopping progress.” Western markets have had to overcome inertia, with marketing departments that might have decades of experience in more traditional advertising and selling. But change is coming, McHugh adds. “The US is following a similar trajectory to China. The video commerce market will be worth $35 billion by 2024, and that’s an 83% year-on-year growth.” However, as retail continues to evolve, both McHugh and Gross are confident that livestream retail will play a big role in our shopping lives in the near future. And, perhaps, having seen the twentieth century marked by retail consolidating into giant companies, often in giant stores, livestream retail will see the resurgence of smaller brands connecting directly and easily with their customers. Gross highlights what she believes is one of the big benefits of livestream: “brands can create content really cheaply. You can film this thing on an iPhone for free, use your employees in your office, in your showroom, in your store, and it doesn’t have to cost you much money.”
Axonista Frequently Asked Questions (FAQ)
Where is Axonista's headquarters?
Axonista's headquarters is located at 15-17 South Leinster Street, Dublin.
What is Axonista's latest funding round?
Axonista's latest funding round is Incubator/Accelerator - II.
How much did Axonista raise?
Axonista raised a total of $1.81M.
Who are the investors of Axonista?
Investors of Axonista include Endeavor Ireland, StartLab Galway and Horizon 2020.
Who are Axonista's competitors?
Competitors of Axonista include Communique Design and Marketing and 4 more.
What products does Axonista offer?
Axonista's products include Storefront and 3 more.
Compare Axonista to Competitors
RISING Digital is a digital marketing agency. It specializes in providing SEO, social media marketing, consulting, web analytics, strategy, and more. The company was founded in 2017 and is based in Perth, Australia.
Wochit is a video creation platform empowering newsrooms, creators and brands to capture and expand audience attention through the power of video. Wochit makes video accessible for anyone to produce and share at scale across all social and digital platforms. With Wochit, videos can be created quickly, using pre-negotiated, rights-cleared assets from AP, Reuters, Getty, Bloomberg and many more sources. Wochit is the winner of both the Gutenberg Prize for its disruptive technology in the field of journalism and Digiday's Best Video Technology Innovation for its positive impact on clients' bottom line. The company was founded in 2012 and is based in New York, New York.
Universus develops and distributes software. It also offers video marketing and design services. The company provides interactive video and creative marketing materials for both digital and traditional channels. It was founded in 2005 and is based in Mississauga, Canada.
Wayne Hills Bryant AI develops a data analytics and artificial intelligence (AI) platform to convert texts into dynamic video content. It utilizes text-to-video and speech-to-video to help extract the dictionary meaning of words and allows clients to create content. It was formerly known as Wayne Hills Ventures. The company was founded in 2019 and is based in Seoul, South Korea.
JoyTu.be is a smart video platform intended to convert existing videos into interactive formats. The company specializes in transforming any normal video into an interactive video and allows one to bookmark, share, comment, and ask questions about anything in the video. It was founded in 2016 and is based in Singapore, Singapore.
SmartShoot brings the power of professional photos and videos to everyone. The company helps businesses and individuals find and collaborate with professional freelance photographers and videographers. The company's professional filmmaker and photographer crowdsourcing platform match shoot and video productions to a network of ranked, rated, and vetted professional photographers and filmmakers who pitch for businesses.