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About Avvo is the web's largest legal marketplace for consumers and attorneys. In Avvo's Q&A forum, consumers can get free legal advice 24/7 from more than 160,000 participating lawyers, and Avvo's directory provides comprehensive profiles, client reviews, peer endorsements and the industry-recognized Avvo Rating for more than 97 percent of all lawyers in the U.S. Avvo also helps lawyers grow their business with Avvo Ignite, a cloud-based marketing platform and website solution designed specifically for attorneys.

Headquarters Location

720 Olive Way Suite 1400

Seattle, Washington, 98101,

United States




Research containing Avvo

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Avvo in 1 CB Insights research brief, most recently on Oct 10, 2023.

Latest Avvo News

How Small Businesses Hire Lawyers, Part 2: When A Legal Need Arises

Nov 16, 2023

To embed, copy and paste the code into your website or blog: <iframe frameborder="1" height="620" scrolling="auto" src="//" style="border: 2px solid #ccc; overflow-x:hidden !important; overflow:hidden;" width="100%"></iframe> From taxes to torts, there’s considerable opportunity for law firms to serve the nation’s 33 million small businesses, a demographic with the potential to generate upwards of 420 million legal matters each year. But this group doesn’t behave as consumers or corporations do, and their engagement varies depending on their buying stage. Firesign surveyed 100 small business owners and leaders to learn how they scout and select lawyers. In the first part of our series , we looked at how they interacted with lawyers and law firms before they had a specific legal need. In this installment, we’ll explore what happens after that need arises. When a problem (or opportunity) surfaces that merits lawyer involvement, where do small businesses turn? To their networks, by a wide margin: 63 percent of small business scouting lawyers will ask colleagues and friends for a referral, and 31 percent will ask another lawyer. These numbers absolutely dwarf other avenues; the next-highest response, “Searching for the relevant subject matter, i.e. ‘employment lawyer’,” was only used by 9 percent. It’s conventional wisdom, but a key point all the same: Small business clients are three to seven times more likely to seek lawyers by referrals than any other tactic. But they may not make their decisions based on referrals alone; in fact, a large number of small business operators conduct due diligence on the lawyer recommended to them. More than half (55 percent) review search results for the lawyer’s name; 44 percent review search results for the lawyer’s firm. And a note of caution: A not-insignificant amount (18 percent) review the lawyer’s social media profiles. With this in mind, schedule a quarterly review of your LinkedIn page: Is it complete, accurate and relevant to your audience? Does it provide your contact information? At the same time, review the privacy settings on more informal social channels, such as X, Instagram and Facebook, to ensure new acquaintances only see what you want them to. When it comes to establishing credibility with this audience, the most critical and trusted tool is the lawyer biography, used by 92 percent of small business operators in their selection process. Among the other valued tools: online reviews (83 percent) and law firm content (72 percent). It’s interesting to note the shifting role that law firm content plays as a small business moves along its legal buying journey. Before an incident occurs, recall that 37 percent of these clients will browse law firm content. After, law firm content is cited as helpful to lawyer selection by nearly double that amount. This should be taken into account for law firm marketing strategies; what topics and types of content can help you close? For these individuals – potential small business clients with a specific need, actively shopping for a solution – the best content is practical. Instead of publishing Supreme Court updates or broad explorations of a given subject, think pragmatically, and focus on what can help them understand the process. This can include Frequently Asked Questions, definitions of relevant legal terms, a list of documents a client would need to get started, or a general timeline. Assuming due diligence goes well, nearly half – 46 percent – of small business operators will consider just one lawyer for their problem. And they act fast, with 60 percent hiring a lawyer within one week. Entrepreneurs move fast – and they want fast solutions to their problems. Law firms that are unresponsive or overly bureaucratic with Intake can risk losing this business to a faster, nimbler rival. What marketing strategies can help you win the business of small business? Cultivate strong referral networks (and practice good referral karma). Make sure referrals are a key component of any coaching or business development training curriculum. Be vigilant on your online profiles, from your biography to social media pages. Have a proactive strategy to collect positive reviews, and keep an eye on sites like Avvo to address negative reviews. Speed-test your Intake process to ensure you match your prospects’ sense of urgency. Up next: How to retain small business clients after that first matter.

Avvo Frequently Asked Questions (FAQ)

  • When was Avvo founded?

    Avvo was founded in 2006.

  • Where is Avvo's headquarters?

    Avvo's headquarters is located at 720 Olive Way, Seattle.

  • What is Avvo's latest funding round?

    Avvo's latest funding round is Acquired.

  • How much did Avvo raise?

    Avvo raised a total of $132M.

  • Who are the investors of Avvo?

    Investors of Avvo include Internet Brands, Coatue, Technology Crossover Ventures, Cercano Management, Benchmark and 4 more.

  • Who are Avvo's competitors?

    Competitors of Avvo include UpCounsel, LegalZoom, Rocket Lawyer, Legal Hero, Lawdingo and 7 more.


Compare Avvo to Competitors

UpCounsel Logo

UpCounsel is a company that focuses on providing an online marketplace for legal services. The company offers a platform where businesses can find and hire legal help based on their preferences, covering areas such as business law, intellectual property, immigration, and more. It primarily serves the legal needs of various sectors including small businesses, startups, management teams, legal departments, and law firms. It was founded in 2012 and is based in Yerington, Nevada.

Lawdingo Logo

Lawdingo is a marketplace for securing the time and attention of legal professionals. The company allows users to connect virtually and pay legal fees by the minute online. Lawdingo allows people to connect via video conference, telephone or text for legal consultations.

Legal Hero Logo
Legal Hero

Legal Hero changes the way that small businesses identify and retain lawyers, bringing up-front (and mostly fixed) pricing, transparency and efficiency to the industry. The company offers a closely-managed network of lawyers to small businesses under one brand, providing a high-quality and streamlined experience to users.

Rocket Lawyer Logo
Rocket Lawyer

Rocket Lawyer allows users to create customized legal documents. It allows members access to free document reviews from local attorneys and receives discounted rates on legal services for more complicated legal needs. It also offers lawyers access to online marketing tools and targeted client referrals. Rocket Lawyer was founded in 2008 and is based in San Francisco, California.

AttorneyFee Logo

AttorneyFee is like Mint for legal services. We help people find attorneys that fit within their budget and manage their legal expenses.

Everlaw Logo

Everlaw develops a cloud-based litigation platform. The company offers cloud-native software that aids in litigation and investigations, for legal work and provides tools for document review, data analytics, and machine learning. It primarily serves law firms, corporations, and government agencies. It was formerly known as EasyESI. It was founded in 2010 and is based in Oakland, California.


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