Top 70 Mobile Ad Mediation Platforms for Apple Store and Android Apps

Increase in the mobile device and mobile internet users, growth in popularity of social media, and time spent on mobile devices drive the market growth. The report includes the study of the mobile advertising market focusing on various growth prospects and restraints, based on the regional analysis. The study highlights Porter’s Five Forces analysis for the market that comprises the impact of suppliers, competitors, new entrants, substitutes, and buyers. The mobile advertising market players have been targeting on the innovations in terms of technological developments to cater to the specific requirement of numerous consumers. In 2017, Amazon is planned to enter into the digital mobile advertising and challenged Google and Facebook. It basically expanded in search and video products. In 2017, Facebook launched Messenger Advertising, which is beneficial in easy accessibility and elimination of fraud. Request Sample Copy of the Report @   https://www.researchformarkets.com/sample/global-mobile-advertising-market-577110
The growth potential of the mobile advertising market size by types of content format such as native social, search, display, video, and SMS is presented in the graph below. Further, this is anticipated to enable key players to focus on the key investment areas. Among formats, the video segment is projected to grow at the highest CAGR of XX% owing increase in on-demand video watching population across the globe. Further, this growth is attributed to rise in social media users across the globe. Vendor Landscape Competitive Research
AdColony, Inc. ,AOL ,Apple Inc. ,Applovin Corporation ,Avazu Inc. ,Chartboost Inc. ,Digital Turbine, Inc. ,Facebook Inc. ,Flurry Inc. ,Flytxt ,Google, Inc. ,GoWide ,GumGum Inc ,Inmobi ,Matomy Media Group Ltd. ,Microsoft Corporation ,Millenial Media ,MoPub Inc. ,Nokia ,PassionTeck ,SAP SE ,Smaato Inc. ,Tune, Inc. ,Yahoo! Inc. ,Yeahmobi
Market Segmentation Based on solution format
Advertisement Campaign Solutions, Reporting & Analytics Solutions, Content Delivery Solutions,Integrated Solutions, Mobile Proximity Solutions, Other Solutions
Market Segmentation Based On advertising type
Search Advertising, Display Advertising , Messaging Advertising , In-App Advertising, In-Game Advertising, Websites Advertising, Video Advertising, Other Advertising Types
Mobile Advertising Market report has reviews about key players in the market, major collaborations, merger and acquisitions along with trending innovation and business policies. Market research studies conducted in this Mobile Advertising Market report are very attentive for the businesses which help them with the better decision making and develop better strategies about production, marketing, sales and promotion. All the data and information described here aids businesses in refining their strategic decision making. This Mobile Advertising Market report gives out all-inclusive study about production capacity, consumption, import and export for all the major regions across the world. Inquire more or Share Questions if any before the Purchase on This Report  @ https://www.researchformarkets.com/inquiry/global-mobile-advertising-market-577110
Table of Contents

Mobile Advertising Market Future Insights By 2025 : AOL ,Apple Inc. ,Applovin Corporation ,Avazu Inc. ,Chartboost Inc. ,Digital Turbine, Inc. ,Facebook Inc. ,Flurry Inc. ,Flytxt ,Google, Inc

WiseGuyReports.com “Mobile Advertising Market by Types (Display Advertising, In-App Advertising, In-Game Advertising, Search Advertising and Others), by Devices (Digital Cameras, Feature-phones, Smartphones, Tablets and Others) for Banking, Financial Services, Fast Moving Consumer Goods (FMCG) Sector, Healthcare Sector, Media and Entertainment Sector, Telecommunication & IT Sector and Other industry verticals. Global Industry Perspective, Comprehensive Analysis, and Forecast, 2016 – 2022” report has been added to its Research Database. Scope of the Report:
The global mobile advertising market report analyzes and forecasts mobile advertising market on a global and regional level. The study offers historical data of past year along with forecast from 2017 to 2022 based on revenue (USD Billion). Assessment of market dynamics gives a brief thought about the drivers and restraints for the global mobile advertising market along with the impact they have on the demand over the forecast period. Furthermore, the report includes the study of opportunities available in the mobile advertising market on a global level. The report gives a transparent view of the mobile advertising market. We have included a detailed competitive scenario and portfolio of prominent vendors operative in the mobile advertising market. To understand the competitive landscape of mobile advertising market, an analysis of Porters Five Forces model for the market has also been included. The report offer market attractiveness analysis, wherein type, solution, devices, industrial vertical and regional segments are benchmarked based on their general attractiveness, market size, and growth rate. The study provides a crucial view on mobile advertising market by segmenting the market based on deployment type, solution, devices, vertical and regional segments. All the type, solution, devices, vertical, and regional segments of mobile advertising market have been analyzed based on present and future trends and the market is estimated from 2014 to 2022. Type segment of the market includes display advertising, in-app advertising, in-game advertising, and search advertising among others. Further, on the basis of the solution, the market for mobile advertising is segmented into advertisement campaign solutions, content delivery solutions, integrated solutions, mobile proximity solutions, reporting and analytics solutions and others. The device segment covers digital cameras, feature-phones, smartphones, and tablets among others. The report also consists of the following vertical analysis such as banking financial services, fast moving consumer goods (FMCG), healthcare, media and entertainment, and telecommunication IT among others. The market is analyzed based on five regions namely North America, Europe, Asia-Pacific, Latin America and the Middle East and Africa. Request a Sample Report @ http://www.wiseguyreports.com/sample-request/3262908-mobile-advertising-market-by-types-display-advertising-in
The major participants in the global mobile advertising market are Applovin Corporation, Avazu Inc, Chartboost Inc, Facebook Inc, Flurry Inc, Google Inc, InMobi Pvt. Ltd, Matomy Media Group Ltd, Millennial Media Inc and Smaato Inc.among others
The report segments of the global mobile advertising market are as follows:
Global Mobile Advertising Market: Type Segment Analysis
Display Advertising

Global Mobile Advertising Market 2018 Growth, Share, Demand, Applications and Industry Key Players – Applovin Corporation, Avazu Inc, Chartboost Inc, Facebook Inc, Flurry Inc, Google Inc | 2018-2022

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SINGAPORE, July 24, 2018 /PRNewswire/ -- DATx announced on Monday that it has successfully completed internal demo tests for its public blockchain, DATxChain, and DATx integration with Avazu APX for advertisers. DATx is an upstart adtech blockchain project, initiated by Cosima Foundation and developed in partnership with Avazu, a digital advertising platform with close to a decade of operational history. With its steady progress, DATx is set to hit its roadmap targets of fully rolling out DATxChain by early next year and finalizing full DATx integration with Avazu APX by the end of this year. Blockchain, with immutable ledgers and smart contracts, will be a key technology in changing the adtech landscape. With the breakneck pace of blockchain development, many projects are vying for a chance to effectively implement blockchain as a solution to these problems. But critics of blockchain say high latency and underwhelming TPS in blockchain technology can't match the speeds required by the digital advertising industry. DATx answers these doubts with DATxChain, a custom digital advertising blockchain streamlined for scalability with a DPOS consensus mechanism, enabling 100,000 TPS. This gives it a distinct advantage over many other adtech blockchain projects that keep their information on Ethereum, which only can only achieve 15 TPS. DATxChain serves as the backbone of the DATx ecosystem, established on the basis of holistic incentivization of mutualistic interactions between all parties on the platform. The more each party contributes to the wellbeing of the ecosystem, the more DATx token they are rewarded through the DATxChain ecosystem incentive mechanism. In addition, the DATxChain contains smart contract functionality, a token exchange, and a behavior information storage system, all custom designed to optimize for digital advertising requirements of high concurrency, real-time response, and high throughput. In the DATx ecosystem, publishers are rewarded for generating higher quality traffic and developing application platforms through DATx open source SDKs equipped with big data analysis and AI recommendation systems. Users receive DATx tokens for sharing their user behavior data, tracked across all websites and stored and encrypted on the blockchain, and giving feedback on ads. This system breaks down the "walled gardens" of digital advertising to create comprehensive user profiles with behavior information gathered across platforms, allowing advertisers to target more precisely than traditional models are able to. With completion of internal demo tests for DATxChain, the DATx project will move onto developing system level smart contract and virtual machine capabilities to allow for DAPPs and supernode elections. The Avazu Advantage
Understanding the importance of exposure and real-world use cases, DATx has tapped Avazu as its strategic partner and launch platform. Avazu is an established global digital ad platform with ten years of operational history. As one of the largest mobile advertising platforms in the world and a pioneer in programmatic advertising, the Avazu advertising platform handles over 200 billion ad impressions per day, with the ability to calculate the value of one million impressions (QPS) per second through its native forecasting engine. Not only does Avazu provide great exposure for widespread adoption, their intimate knowledge of the adtech industry provides DATx with insider industry insight. Avazu's APX platform (Avazu Private Exchange) serves as DATx's launch platform. DATx is the first and only cryptocurrency compatible with APX. DATx payment support for publishers has already been successfully launched. With the completion of the internal demo test for DATx payment support for advertisers, the DATx team will start working towards a full launch and completing total DATx integration on the APX platform. Moving On Up
DATx is currently in the mid-to-late stages of its first phase of development and is currently spreading the word in meetups and conferences all across the world. The team's main focus currently has been on the Asia Pacific region; they have participated in Huobi's Blockchain Festival Vietnam, Plug and Play Summer Summit in Shanghai, and IBM/Avazu Blockchain Salon in Beijing, in addition to having held their own meetup in Seoul. Exchange listings have been another major prong of DATx's globalization plan. With listings on FCoin, HitBTC, HADAX, Huobi Korea, Kucoin, DigiFinex, Rfinex, and IDEX, DATx token is already reaching sustainable levels of circulation across the world. Moving forward, after the launch of DATxChain and completing full APX integration, the full potential of an adtech blockchain will be reached, with wide exposure and adoption made possible with Avazu's backing. Blockchain decentralization will usher in the new era of the smart digital advertising ecosystem. SOURCE DATx

DATx Completes Internal Demo Tests for Its Public Blockchain and DATx Integration with Avazu APX

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A new decentralized advertising ecosystem centered around user participation will soon help advertisers target their users with unrivaled accuracy and a breakthrough 1 million transactions per second (TPS) capacity, via the new DATx blockchain . Initiated by the Cosima Foundation, in collaboration with leading global advertising platform Avazu, this new blockchain-powered ecosystem aims to do away with the current fragmentation and clutter of user behavioral data. Disclosure: This is a Sponsored Article
With a full blockchain infrastructure including smart contracts, an incentivized mechanism, token exchange and behavior information storage system, DATx will help advertisers target users accurately, resulting in more relevant, meaningful advertising being delivered. How it works
Combining blockchain technology with recognized methods of big data and artificial intelligence, DATx focuses on the digital advertising industry, moving away from the generic methodology that relies on a “one size fits all” approach. DATx results in a comprehensive and transparent detailing of user behavioral patterns, such as time-stamping the moment of advertising delivery, viewing durations and the rate of purchase conversion. Via this multi-stakeholder recording of end-to-end user behavior data, advertisers will be better informed, able to make educated decisions on refining audience targeting, with precision delivery of ads only to relevant users. Under DATx’s hood
Based on a fully decentralized protocol, DATx will be a high-capacity blockchain capable of performing 1 million transactions every second, with a robust data storage method and advanced consensus mechanism all under development. This is in recognition of the current speed requirements of the advertising industry that far outstrips the current quickest blockchain which only handles up to tens of thousands of transactions. As the first DATx-compatible advertising platform, Avazu will leverage DATx’s superior capabilities to fully customize native advertising and acquire new customers, adding to its already significant user base of over 100 million active users daily on a platform already able to process a million requests each second. Users will be incentivized to participate in the DATx ecosystem by providing feedback, rewarding user attention via opt in and closed loop feedback mechanisms. This feedback will assist advertising platforms with enhancing their targeting algorithms, to result in more relevant ad content, while fostering dynamic engagement between users, publishers and advertisers. DATx and the DATx token
DATx envisions a future unified protocol encompassing a global advertising ecosystem, with centralized and decentralized hybrid data storage for better user privacy and security, transparent machine learning algorithms for higher market place efficiency, and a decentralized audit trail and payment system via the native DATx token. Initially, DATx will present itself as a user-oriented behavior storage hub for advertising requirements but aims to develop itself as a content recommendation protocol within a year, eventually evolving into a full feature digital advertising ecosystem placing emphasis on enhanced value creation. Led by some of the industry’s best talents in engineering, architecture, product management and UEX, DATx is now holding a crowdfunding event with the DATx token sale now open to institutional investors. Its pre-token distribution was already accomplished, with that being over 1,000 times over-subscribed. For more information on DATx and the token sale, visit the website or read the whitepaper . To chat with the team, connect on Telegram or follow them on Twitter . About The Author

Cosima Foundation collaborates with Avazu to Introduce the DATx Digital Ad Blockchain

Smaato is a global real-time advertising platform for mobile publishers and app developers. Smaato's SPX is a global, intelligent and free to use self-service platform & ad server that brings native, video and real-time advertising to mobile app developers and publishers. On July 14th, 2021, Smaato was acquired by Verve. Terms of the transaction were not disclosed.

Smaato

Following the successful launch earlier this year of our SPX platform , we 're happy to announce that our partner Avazu has proven to be one of our Top 5 DSP partners for two consecutive quarters now .

Posted on June 3rd, 2015 | 0 Comments.
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Avazu is a Shanghai-based digital marketing agency. The company's product portfolio includes three performance marketing platforms, namely Avazu DSP (real-time auction ad exchange platform), Avazu Tracking (cross-platform ad performance tracking system) and Avazu Private Exchange (private ad exchange).

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