Autotrader.com
Founded Year
1997Stage
Corporate Majority - II | AcquiredTotal Raised
$31.56MRevenue
$0000About Autotrader.com
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is an online automotive marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers. AutoTrader.com attracts more than 15 million unique monthly visitors who utilize the site to view vehicles for sale, research and compare vehicles, review pricing and specials, and read auto-related content like buying and selling tips, auto maintenance tips and coverage of major auto shows and automotive trends. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, AutoTrader.com unites new and used car buyers and sellers online to improve the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The private equity firm Providence Equity Partners and the venture capital firm Kleiner Perkins Caufield & Byers are also investors.
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Expert Collections containing Autotrader.com
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Autotrader.com is included in 2 Expert Collections, including Ad Tech.
Ad Tech
3,703 items
Auto Commerce
564 items
Companies involved in the rental, selling, trading, or purchasing of cars, RVs, trucks, and fleets, including auto financing companies, vehicle auction services, online classified advertising companies with a focus on auto, and dealership software platforms.
Autotrader.com Patents
Autotrader.com has filed 11 patents.

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
12/23/2008 | 5/7/2019 | Promotion and marketing communications, Social networking services, Knowledge representation, Data management, Database management systems | Grant |
Application Date | 12/23/2008 |
---|---|
Grant Date | 5/7/2019 |
Title | |
Related Topics | Promotion and marketing communications, Social networking services, Knowledge representation, Data management, Database management systems |
Status | Grant |
Latest Autotrader.com News
Feb 1, 2023
Cox Automotive is transforming the way the world buys, sells, owns, and uses vehicles. The global company’s family of brands includes Autotrader and Kelley Blue Book, which reach two out of three online car shoppers during their research and shopping journey***. This partnership makes Roku the first TV streaming pilot partner to offer and market Cox Automotive data for measurement in the TV streaming category. Nearly half of potential auto buyers start their consumer journey 6+ months before a purchase****. However, most measurement solutions for auto marketers today only capture basic sell-through metrics for new and used vehicle transactions. This leaves a blind spot for brands who want to understand how TV streaming impacts search, discovery and pre-purchase behavior. “The ad measurement of the future will start with data from direct consumer relationships because it’s more accurate and scalable,” says Asaf Davidov, head of ad measurement and research at Roku. “Roku and Cox are uniquely positioned to partner with auto marketers to go under the hood and make every marketing dollar work harder.” Roku’s scale of 70 million active accounts paired with Cox Automotive, which receives 2.7 billion online visits**** across its online properties, offers new levels of insight to automotive marketers. The new partnership provides advertisers with a look into the entire consumer journey – from online actions at the start, to consideration, to intent, and ultimately to purchase. To get started, an auto brand identifies its target audience and runs a TV streaming campaign with Roku. Roku then passes its ad exposure data to Cox Automotive matching it with their own first-party data set. Cox Automotive can then deliver reports that tie streaming ad exposure to consumer behaviors across Cox Automotive properties. “With our data capabilities combined, we will offer auto advertisers a holistic view of the consumer auto journey, revolutionizing how advertisers measure the impact of their digital advertising investment,” says Steve Lind, vice president of operations, advertising, at Cox Automotive. “Cox Automotive’s unparalleled audience paired with the data insights from Roku will provide a new look at performance during every stage of the car buyer journey.”
Autotrader.com Frequently Asked Questions (FAQ)
When was Autotrader.com founded?
Autotrader.com was founded in 1997.
Where is Autotrader.com's headquarters?
Autotrader.com's headquarters is located at 3003 Summit Blvd., Atlanta.
What is Autotrader.com's latest funding round?
Autotrader.com's latest funding round is Corporate Majority - II.
How much did Autotrader.com raise?
Autotrader.com raised a total of $31.56M.
Who are the investors of Autotrader.com?
Investors of Autotrader.com include Cox Enterprises, Kleiner Perkins Caufield & Byers and Providence Equity Partners.
Who are Autotrader.com's competitors?
Competitors of Autotrader.com include Shift Technologies and 4 more.
Compare Autotrader.com to Competitors

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Cars.com (NYSE: CARS) provides the buying and selling of new and used vehicles. The company brands include Dealer Inspire, DealerRater, FUEL, Auto.com, PickupTrucks.com, CreditIQ, and NewCars.com., websites directed towards different consumer segments. The company was founded in 1998 and is based in Chicago, Illinois.
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