Search company, investor...

Founded Year



Corporate Majority - II | Acquired

Total Raised




About, created in 1997 and headquartered in Atlanta, Ga., is an online automotive marketplace and consumer information website. aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers. attracts more than 15 million unique monthly visitors who utilize the site to view vehicles for sale, research and compare vehicles, review pricing and specials, and read auto-related content like buying and selling tips, auto maintenance tips and coverage of major auto shows and automotive trends. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, unites new and used car buyers and sellers online to improve the way people research, locate and advertise vehicles. is a majority-owned subsidiary of Cox Enterprises. The private equity firm Providence Equity Partners and the venture capital firm Kleiner Perkins Caufield & Byers are also investors.

Headquarters Location

3003 Summit Blvd. Suite 200

Atlanta, Georgia, 30319,

United States

Missing:'s Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

Missing:'s Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Expert Collections containing

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces. is included in 2 Expert Collections, including Ad Tech.


Ad Tech

3,703 items


Auto Commerce

564 items

Companies involved in the rental, selling, trading, or purchasing of cars, RVs, trucks, and fleets, including auto financing companies, vehicle auction services, online classified advertising companies with a focus on auto, and dealership software platforms. Patents has filed 11 patents.

patents chart

Application Date

Grant Date


Related Topics




Promotion and marketing communications, Social networking services, Knowledge representation, Data management, Database management systems


Application Date


Grant Date



Related Topics

Promotion and marketing communications, Social networking services, Knowledge representation, Data management, Database management systems



Latest News

Cox Automotive Teams with Roku to Measure how TV Streaming Impacts the Consumer Automotive Journey

Feb 1, 2023

Cox Automotive is transforming the way the world buys, sells, owns, and uses vehicles. The global company’s family of brands includes Autotrader and Kelley Blue Book, which reach two out of three online car shoppers during their research and shopping journey***. This partnership makes Roku the first TV streaming pilot partner to offer and market Cox Automotive data for measurement in the TV streaming category. Nearly half of potential auto buyers start their consumer journey 6+ months before a purchase****. However, most measurement solutions for auto marketers today only capture basic sell-through metrics for new and used vehicle transactions. This leaves a blind spot for brands who want to understand how TV streaming impacts search, discovery and pre-purchase behavior. “The ad measurement of the future will start with data from direct consumer relationships because it’s more accurate and scalable,” says Asaf Davidov, head of ad measurement and research at Roku. “Roku and Cox are uniquely positioned to partner with auto marketers to go under the hood and make every marketing dollar work harder.” Roku’s scale of 70 million active accounts paired with Cox Automotive, which receives 2.7 billion online visits**** across its online properties, offers new levels of insight to automotive marketers. The new partnership provides advertisers with a look into the entire consumer journey – from online actions at the start, to consideration, to intent, and ultimately to purchase. To get started, an auto brand identifies its target audience and runs a TV streaming campaign with Roku. Roku then passes its ad exposure data to Cox Automotive matching it with their own first-party data set. Cox Automotive can then deliver reports that tie streaming ad exposure to consumer behaviors across Cox Automotive properties. “With our data capabilities combined, we will offer auto advertisers a holistic view of the consumer auto journey, revolutionizing how advertisers measure the impact of their digital advertising investment,” says Steve Lind, vice president of operations, advertising, at Cox Automotive. “Cox Automotive’s unparalleled audience paired with the data insights from Roku will provide a new look at performance during every stage of the car buyer journey.” Frequently Asked Questions (FAQ)

  • When was founded? was founded in 1997.

  • Where is's headquarters?'s headquarters is located at 3003 Summit Blvd., Atlanta.

  • What is's latest funding round?'s latest funding round is Corporate Majority - II.

  • How much did raise? raised a total of $31.56M.

  • Who are the investors of

    Investors of include Cox Enterprises, Kleiner Perkins Caufield & Byers and Providence Equity Partners.

  • Who are's competitors?

    Competitors of include Shift Technologies and 4 more.

Compare to Competitors


CARFAX, a unit of IHS Markit , helps people confidently shop, buy, own and sell used cars with solutions powered by CARFAX vehicle history information.

DriveTime Automotive Group

DriveTime is the largest dealership with 86 locations engaged in selling used cars to people with credit problems. That's all the company do, and because we're also the bank, the company can get users a car regardless of their credit history. DriveTime also spun out and funded Carvana, a marketplace for used cars online.

Trusted Sale Logo
Trusted Sale

Trusted Sale is a cashless, peer-to-peer solution that promotes safe, secure and successful transactions between anonymous individuals. The company's anti-scam solution can be used on any device, and is powered by fraud detection and digital payment technology.


TRED provides an online marketplace that connects trusted car buyers and sellers. The identity and payment methods of buyers are verified prior to making purchases and vehicles listed for sale go through TRED's verification process before being listed.

FinanceAcar Logo

FinanceAcar enables car buyers to choose and compare vehicles, get the best monthly price available, apply for finance online and, if approved, have the car delivered by a dealer. Logo (NYSE: CARS) provides the buying and selling of new and used vehicles. The company brands include Dealer Inspire, DealerRater, FUEL,,, CreditIQ, and, websites directed towards different consumer segments. The company was founded in 1998 and is based in Chicago, Illinois.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.