AUrate company logo

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

auratenewyork.com

Founded Year

2015

Stage

Loan | Alive

Total Raised

$16.45M

Last Raised

$250K | 2 yrs ago

About AUrate

AUrate is a direct-to-consumer fine jewelry brand offering ethically sourced, luxury jewels without the retail markup. The company seeks to democratize the fine jewelry industry through its online driven model, accessible price points and social impact strategy.

AUrate Headquarter Location

147 Spring Street #4

New York, New York, 10012,

United States

347-449-3759

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Research containing AUrate

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned AUrate in 1 CB Insights research brief, most recently on Dec 12, 2019.

Expert Collections containing AUrate

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

AUrate is included in 4 Expert Collections, including E-Commerce.

E

E-Commerce

9,511 items

L

Luxury Tech

409 items

Tech-enabled companies launching new luxury brands, as well as startups providing tech solutions to the luxury industry, including e-commerce tools, marketing, and more. While these companies may not exclusively target luxury companies, they have notable luxury partners.

A

Apparel & Accessories

509 items

This Collection includes startups selling apparel and accessories ranging from activewear to dresses to glasses.

D

Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

Latest AUrate News

Aurate Makes A Return To Its Physical Retail Roots

Mar 3, 2022

Aurate Makes A Return To Its Physical Retail Roots Sustainable direct-to-consumer ( DTC ) jewelry brand, Aurate, is looking to bring back its pre-pandemic shopping experience with the reopening of physical stores. Like many other brands during the pandemic,  Aurate  shut the doors to its permanent store locations in New York and San Francisco. The decision came as eCommerce drove the bulk of its sales, making it harder to justify the costs of maintaining its brick-and-mortar presence. But now that COVID-19 restrictions are being lifted all around the country, Aurate is looking to reopen its doors and deliver a well rounded customer experience. “We always have been primarily online, so it wasn’t necessarily a huge impact for the top line, but more from the fact that we really much believe in retail,”  said  Sophie Kahn, co-CEO of  Aurate . “We think it really improves the customer experience when you see us 360 and we worked a lot on building the stores. We were just so proud. We had like the perfect final store concept in February 2020 — and you know what happened in March.” Kahn noted that the brand’s essentially making a return to its roots with the reopening of store locations. When Kahn and co-CEO Bouchra Ezzahraoui initially considered starting the jewelry brand, the duo opted to open a pop-up experience in SoHo for ten days to gauge interest in the products. “We just put the product out there on literally Ikea tables and it sold like crazy,” said Kahn. “Before the ten days were over, we had sold out of everything and that’s when we knew, ‘Wow, it really worked. '” The connection and hype the brand observed in its beginning stages ultimately influenced how Aurate expanded into new markets – through pop-up experiences. Markets that resonated with the brand saw more permanent retail experiences. Today, Aurate is looking to reenter New York, a market that has always resonated with the label and California – new stomping grounds for the sustainable jewelry maker. According to the company, California is a territory that has come to appreciate the brand’s design, process and mission. In addition to California and New York,  Aurate  plans to expand to other markets, including Washington, D.C. and Boston, in the near future as pop-up experiences in these locations have been profitable for its business. Aurate  was founded in 2015 and specializes in sustainable fine jewelry. Retail Bum

AUrate Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

AUrate Rank

  • When was AUrate founded?

    AUrate was founded in 2015.

  • Where is AUrate's headquarters?

    AUrate's headquarters is located at 147 Spring Street, New York.

  • What is AUrate's latest funding round?

    AUrate's latest funding round is Loan.

  • How much did AUrate raise?

    AUrate raised a total of $16.45M.

  • Who are the investors of AUrate?

    Investors of AUrate include Paycheck Protection Program, Arab Angel Fund, BlueCrest Capital Finance, Drake Management, Point King Capital and 3 more.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.