AuDigent company logo

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

audigent.com

Founded Year

2016

Stage

Series B | Alive

Total Raised

$27.83M

Last Raised

$19.13M | 1 yr ago

About AuDigent

Audigent provides a first-party data monetization platform for the entertainment, sports and lifestyle verticals. Its approach purges fraudulent IDs and duplicates through verification, provides audibility across multiple blockchain ledgers, and delivers actionable and ownable audience banks that increase conversion and eliminates the traditional behavior of “renting” audiences from siloed sources.

AuDigent Headquarter Location

200 Varick St. Suite 514

New York, New York, 10014,

United States

520-301-7906

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing AuDigent

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

AuDigent is included in 4 Expert Collections, including Banking.

B

Banking

717 items

B

Blockchain

3,939 items

Companies and startups in this collection leverage blockchain technology for crypto investing and trading, decentralized finance (DeFi), NFTs, and more.

I

Influencer & Content Creator Tech

307 items

These companies offer tech-enabled solutions to connect influencers with advertisers, facilitate the creation and management of influencer campaigns, as well as provide tools and services to the influencer community.

a

ad tech

3,639 items

Latest AuDigent News

Audigent Partners with Comscore to Launch New CognitivePMP Product With Comscore’s Predictive Audience Segments

Apr 13, 2022

Share The partnership will offer cookie-free predictive audiences through data-enriched PMPs to drive targeting and performance for programmatic campaigns. Audigent, the leading data activation, curation and identity platform is announcing the release of CognitivePMPs™, a privacy-centric, cookieless data and inventory product that will transform the way that advertisers curate and buy programmatic inventory. Comscore, a trusted partner for planning, transacting and evaluating across platform, will be the first partner for this privacy-safe, next generation PMP product utilizing their industry leading Predictive Audiences segments. This industry first will give advertisers access to Comscore’s unique Predictive Audience segments across Audigent’s Curated Marketplaces, driving campaign performance and extending the value of many of Comscore’s most sought after Predictive Audiences including: – Segment Types: Automotive purchase data, merchant and category purchase behaviors, political behaviors, streaming and gaming habits, demographics, TV viewership, location data, financial data, decision maker and employment data, interests and more. – Top Verticals: Automotive, Retail, Gaming, B2B, Banking, Insurance, Media and Entertainment, CPG, QSR, Sports/Gambling, etc. Comscore’s Predictive Audiences enable brands to programmatically reach highly sought-after audiences, based on media consumption and in-market shopping behaviors, in a cookieless manner across desktop, mobile and CTV. Through its patent-pending Predictive Audiences capability, Comscore creates a crosswalk between deterministic audience behaviors and contextual signals, resulting in a GDPR friendly targeting solution that delivers on campaign KPIs at scale. For Comscore, the expanded application of Predictive Audiences marks the latest enhancement to Comscore’s cookie-free solutions within the Comscore Activation suite, which helps advertisers reach specific demographics and behavioral audiences in brand-safe, relevant contexts across desktop, mobile, and Connected TV. Powering some of the industry’s most sought after Curated Marketplaces, Audigent’s suite of SmartPMPs™ (audience data), ContextualPMPs™ (contextual data), and CognitivePMPs™ (cognitive data) are first-to-market data and inventory products, transforming how advertisers action and optimize data through the supply chain. Audigent’s latest addition – CognitivePMPs™ – are powered by Audigent’s powerful cognitive identity data sets which analyze first party audiences across a network of over 500,000 websites, mobile sites and apps to build predictive audience identity – without the use of cookies or device IDs – that can be curated across premium inventory partners. Connecting the dots between consumer identity characteristics, consumed content, and the context of the media – all on an aggregated and anonymized basis without the use of PII or any deterministic identifiers – Audigent’s Cognitive Data drives rich predictive insights across likely interests, affinities, spending habits, life stages and in-market segmentation. Whether modeling outcomes based on ensembled learning or using its AI/ML stack to identify deep, actionable insights, Audigent’s Cognitive Data is opening a new frontier in predictive audience analytics and actionability. “We see predictive data as one of the major tools for building effective campaigns that respect consumer-privacy and are future-proofed against the eventual depreciation of the third-party cookie,” said Eric Gomels, Group Director – LeDesk Programmatic at Wavemaker. “Audigent’s CognitivePMPs create new and exciting ways to use Comscore’s predictive data at scale. This is a smart, new build on the kind of tool that many brands are asking for, and an approach we look forward to testing.” Combining Comscore’s Predictive Audiences with Audigent’s CognitivePMPs™, advertisers will have the power to unlock unique audience targeting from the supply without relying on cookies, MAIDs, IP address or any other soon-to-be deprecated deterministic identifier. This new offering will greatly expand scale while championing a product focused on consumer data privacy. “Amid the dizzying changes across the media and regulatory landscape, our customers are asking a simple yet fundamental question: ‘what can I trust when cookies go away?’ That is why Comscore is so heavily invested in making Predictive Audiences the future-proof standard for audience targeting,” said Jessica Trainor, Vice President of Programmatic Partnerships, Comscore. “Audigent has been one of the pioneers in developing the next generation of Private Marketplace management, and so it’s a natural fit to join forces with them for improved advertising performance.” “The future of data is virtuous and privacy-centric and we could not be more thrilled to partner with Comscore. Their Predictive Audiences provide an innovative, privacy-safe pathway to target audiences using robust data science and not PII or IDs.” said Drew Stein, Founder and CEO of Audigent. “Making their audiences available to advertisers in our CognitivePMPs™ and Curated Marketplaces is a win for our SSP and publisher partners as well as the media agencies and brands looking to solve today’s biggest media challenges around addressability and scale.”

AuDigent Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

AuDigent Rank

  • When was AuDigent founded?

    AuDigent was founded in 2016.

  • Where is AuDigent's headquarters?

    AuDigent's headquarters is located at 200 Varick St., New York.

  • What is AuDigent's latest funding round?

    AuDigent's latest funding round is Series B.

  • How much did AuDigent raise?

    AuDigent raised a total of $27.83M.

  • Who are the investors of AuDigent?

    Investors of AuDigent include Broadscale Group, Raised In Space, RiverPark Ventures, AperiamVentures, GO Philly Fund and 6 more.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.