AudienceView is a complete entertainment business solutions provider. The company's engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type.
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Latest AudienceView News
Nov 17, 2022
Share Introducing AudienceView Spotlight, an integrated consumer app that further strengthens the most powerful ticketing platform in the industry. AudienceView, a global leader in providing comprehensive ticketing and e-commerce solutions to the live events industry, has released an integrated, white-label mobile app platform that will allow their clients to uniquely configure a fully branded consumer app experience in order to significantly expand their relationship with all event attendees, rather than simply the person who initially buys the tickets. Aptly named AudienceView Spotlight, this mobile app platform is an extension of AudienceView Unlimited, the leading integrated ticketing, fundraising, marketing, and CRM platform powering some of the most prestigious live event brands around the world. AudienceView Spotlight is a continuation of the value proposition that is core to AudienceView Unlimited, which allows organizations to control their brand, data, and experiences through direct consumer relationships that they cultivate. While AudienceView Unlimited is already an industry leader in creating personalized relationships with ticket buyers, AudienceView Spotlight amplifies this by unlocking individual relationships with all event attendees beyond just the person who initially makes the ticket purchase. One of the greatest challenges for any live event is to create direct and meaningful relationships with all eventgoers. For most events, organizations only collect data from around 33% of their audience. AudienceView Spotlight puts an emphasis on helping brands build better experiences before, during, and after their events by unlocking one-to-one personalized relationships in a way that hasn’t been possible without significant effort and investment to build a custom, branded app. “The mobile experience for live events is behind the times,” said Mark Fowlie, CEO of AudienceView. “Adding AudienceView Spotlight to our white-label experience will give our clients a new channel to discover more about their audiences, allowing them to drive revenue and engagement that both the venue and the event attendee desire. Giving our clients a robust feature set they can use to drive engagement through their own brand is something this industry hasn’t yet seen at scale.” AudienceView Spotlight is a proven app framework currently in use at some of the most prestigious venues in the world, chosen by prominent venues such as The O2, Indianapolis Motor Speedway, and Lord’s, the iconic Home of Cricket. While many consumer-facing apps in the industry are primarily focused on replicating an online website or ticket purchase flows, AudienceView Spotlight was built to unlock deeper engagement and experiences. Tools that unlock new revenue streams have been built to tap into that euphoria of someone attending a live event. Just as importantly, the app is easy to navigate which drives high adoption across event attendees of all kinds. “A great mobile experience unlocks significant revenue that organizations consistently leave on the table,” Fowlie continued. “The challenges our entire industry is facing aren’t going anywhere in the near future. Leaders of these organizations must find ways to generate more revenue per event attendee to help fuel their businesses. For years, our clients have trusted AudienceView to build powerful solutions that help their live events be more successful. We’re excited to bring AudienceView Spotlight and all its capability to our clients through their brand.”
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AudienceView Frequently Asked Questions (FAQ)
When was AudienceView founded?
AudienceView was founded in 2002.
Where is AudienceView's headquarters?
AudienceView's headquarters is located at 425 Adelaide Street West, Toronto.
What is AudienceView's latest funding round?
AudienceView's latest funding round is Private Equity.
Who are the investors of AudienceView?
Investors of AudienceView include Rubicon Technology Partners and Ventures West.
Who are AudienceView's competitors?
Competitors of AudienceView include Rival and 1 more.
Compare AudienceView to Competitors
Outbox Enterprises was created by AEG, Cirque du Soleil, Jean-Francoys Brousseau and former Ticketmaster chief exec Fred Rosen and aims to allow buyers to purchase tickets directly from venues rather than through Ticketmaster.
SeatGeek operates a ticket search site that aggregates the web's sports (MLB, NHL, NFL, and NBA), concert, and theater ticket listings into a single place and overlays those tickets on interactive seating charts. SeatGeek has developed Deal Score technology to identify which tickets for an event are the best bargains. The company also provides analytics about sports and concert tickets sold on the secondary market. As a feature for power users interested in optimally timing ticket buying, the company uses proprietary algorithms to forecast how ticket prices will move over time, enabling users to buy when prices are lowest. It was founded in 2009 and is based in New York, New York.
Ticketbud, operated by Ideabud, is a global event ticketing solution that puts organizers in total control of their ticketing and registration. From selling tickets to collecting proceeds, securing sponsorships and managing attendees, Ticketbud provides a simple and seamless platform designed to make event registration stress-free.
StubHub, fka Ticketbis, provides a solution for selling and purchasing tickets online for sports, concert, and theatre events.
Ticketfly is a technology company reimagining the live event experience for promoters and fans. Its powerful ticketing, digital marketing, and analytics tools help promoters book top talent, sell more tickets, and increase in-venue revenue, while its consumer tools help fans have a better event-going experience. Venues and promoters have partnered with Ticketfly to power their events, including Merriweather Post Pavilion, the Brooklyn Bowl, Pitchfork Music Festival, and Burning Man.
Ticketmaster Entertainment was a Internet/eCommerce company based in West Hollywood, California. Ticketmaster Entertainment was acquired in 2003.
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