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Founded Year

2016

Stage

Seed | Alive

Total Raised

$864.52M

About Attentive

Attentive provides a personalized mobile messaging platform. The company offers a short message service (SMS) marketing platform that allows retail and e-commerce brands to connect with consumers. It provides solutions such as marketing automation, growth marketing, retention marketing, audience management, messaging, and business intelligence. Attentive was founded in 2016 and is based in Hoboken, New Jersey.

Headquarters Location

221 River Street Suite 9047

Hoboken, New Jersey, 07030,

United States

844-293-7265

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Attentive's Product Videos

ESPs containing Attentive

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Enterprise Tech / Marketing & Ad Tech

The marketing automation personalization market is focused on providing personalized and relevant experiences to customers across various digital channels. Vendors in this market offer solutions that use AI and data analytics to create personalized content and messaging for each customer, resulting in increased engagement, conversion rates, and customer loyalty. The market includes a range of prod…

Attentive named as Highflier among 15 other companies, including Rokt, MoEngage, and Bloomreach.

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Expert Collections containing Attentive

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Attentive is included in 8 Expert Collections, including E-Commerce.

E

E-Commerce

10,548 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).

U

Unicorns- Billion Dollar Startups

1,225 items

C

Conference Exhibitors

5,302 items

F

Future Unicorns 2019

50 items

S

Sales & Customer Service

1,015 items

Companies offering technology-driven solutions for brands and retailers to enable customer service before, during, and after in-store and online shopping.

T

Targeted Marketing Tech

453 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Attentive Patents

Attentive has filed 8 patents.

The 3 most popular patent topics include:

  • Payment systems
  • Social networking services
  • Computer security exploits
patents chart

Application Date

Grant Date

Title

Related Topics

Status

8/15/2022

6/13/2023

Social networking services, Payment systems, Computer security exploits, Network protocols, Hypertext Transfer Protocol headers

Grant

Application Date

8/15/2022

Grant Date

6/13/2023

Title

Related Topics

Social networking services, Payment systems, Computer security exploits, Network protocols, Hypertext Transfer Protocol headers

Status

Grant

Latest Attentive News

Attentive: Personalized Text Messaging Solution for Innovative Brands

Jun 8, 2023

Jun 8, 2023—5 min read Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Attentive. With the world and market changing so fast, companies are prioritizing things that can drive incremental revenue, elevate online sales, and make it easier to reach target customers. The tremendous rise of mobile devices and messaging applications has led users to expect faster response times from the businesses they interact with. Moreover, consumers are expecting a human-like conversational experience from the leading brands. In this digital age, businesses can now access innovative mobile messaging platforms to deliver a human-like conversational experience. One such messaging platform is Attentive. The company is the leader in conversational commerce and is reinvesting in business-consumer communication systems. This article shares every crucial detail about Attentive, from its founders and startup story to products, business models, funding, growth, and more. Attentive – Company Highlights Attentive – About Attentive is a personalized SMS-first software platform that aids entrepreneurs and enterprises in connecting with their consumers and creating meaningful interactions. More than 8,000 innovative brands built on Magneto, Shopify, BigCommerce, and more, like Coach, CB2, Pura Vida, and Urban Outfitters, trust Attentive. Moreover, the company's text messaging marketing solution help leading brands earn 19% of total online revenue. Attentive – Founders and Team Brian Long Brian Long attended the University of Pennsylvania to complete his B.A. and NYU Stern School of Business for an MBA in Finance and Entrepreneurship. He has diverse work experience as the ex-Director of Sales and ex-SVP Mobile at Crossboard Mobile. After working as TapCommerce's Co-Founder and CEO, Brian held the role of Senior Director at Twitter. Currently, he is the Attentive's Co-Founder and CEO. Brian Long - Co-founder and CEO, Attentive Andrew Jones Andrew Jones graduated from NYU Stern School of Business with a B.S. degree in Information Systems and Finance. He was an Engineering Program Manager at Demdex, Inc and Co-Founder and Chief Product Officer at TapCommerce. He worked as Senior Product Manager at Twitter. In addition, he held the role of Co-Founder and Chief Product Officer at Attentive till July 2022. At present, he is exploring Jones Family Office. Andrew Jones - Co-founder and Chief Product Officer, Attentive Attentive is a distributed team of more than 1,200 employees. Attentive – Startup Story Attentive was founded in 2016 by Brian Long and Andrew Jones, co-founders of TapCommerce, a startup established to help apps target their advertising campaigns . They both commenced their previous startup in 2021 and started working at Twitter two years later when this social media company acquired their business. This time, when Brian thought of founding Attentive, he had a longer-term vision for the company . He realized the expectation of consumers to communicate with the companies in real-time in the coming three to five years. In April 2022, Attentive expanded internationally by opening its office in London, UK, and launched Concierge and Text-to-Buy later in the same year. Now the company provides services to thousands of brands worldwide. Attentive – Mission and Vision Attentive – Business Model Attentive is the conversational commerce platform that humanizes the consumer experience. Its software integrates with customer service and email software, like MailChimp or Zendesk , providing a smoother communication channel for brands to interact with customers. Moreover, the software allows companies to customize the messages to focus on buyers who leave some items in their online cart, buy most frequently, and are based in specific geographic regions, among other traits. Attentive has also allowed retailers to automatically respond to consumers who text brands back, creating a conversational experience. Attentive – Mergers and Acquisitions Attentive – Patents and Trademarks Attentive's intellectual property comprises 4 registered patents, with 'Computing; Calculating' being the primary category. In addition, the company has 2 registered trademarks , and 'Scientific and Technological Services' is the most popular category. Attentive – Growth Attentive secure 99% open rates, more than 30% click-through rates , and over 25x ROI. In 2022, the estimated revenue of Attentive was $265.7 million annually ($210,178 revenue per employee). Moreover, the company's annual recurring revenue (ARR) grew from $125 million in 2021 to $200 million in 2022. In the same year, it was valued at $6 billion. Attentive—Conversational SMS Marketing Platform Attentive – Partners Attentive has partnered with a wide array of leading brands, and some of its partners are as follows:

Attentive Frequently Asked Questions (FAQ)

  • When was Attentive founded?

    Attentive was founded in 2016.

  • Where is Attentive's headquarters?

    Attentive's headquarters is located at 221 River Street, Hoboken.

  • What is Attentive's latest funding round?

    Attentive's latest funding round is Seed.

  • How much did Attentive raise?

    Attentive raised a total of $864.52M.

  • Who are the investors of Attentive?

    Investors of Attentive include Disney Accelerator, Bain Capital Ventures, Sequoia Capital, Institutional Venture Partners, Coatue Management and 10 more.

  • Who are Attentive's competitors?

    Competitors of Attentive include Klaviyo, ForMotiv, Blueprint, Voxie, Bellwethr, Regal, Konnecto, Postscript, Lily AI, Rokt and 14 more.

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Looking for a leg up on competitive, customer and technology insights?
CB Insights puts confidence and clarity into your most strategic decisions.
See how. Join a demo.
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Trusted by the world's smartest companies to:
  • Predict emerging trends
  • See competitors' playbooks
  • Stalk the smart money
  • Identify tomorrow's challengers
  • Spot growing industries
  • Kill analyst data work
Let's see how we can help you!
MicrosoftWalmartWells Fargo

Compare Attentive to Competitors

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ForMotiv

ForMotiv provides an end-to-end platform for reducing online risk. The company improves customer experience by measuring end-user behavioral biometrics to detect future outcomes such as fraud, delinquency, profitability, and abandonment as users engage with digital applications. It was founded in 2018 and is based in Philadelphia, Pennsylvania.

Brevo Logo
Brevo

Brevo provides a SaaS solution that enables B2B and B2C businesses, e-commerce sellers and agencies to build customer relationships through digital marketing campaigns, transactional messaging, and marketing automation. Through its customizable suite of digital marketing services, users can design, send and track integrated campaigns via email, SMS, and other advertising channels. It was formerly known as SendinBlue. The company was founded in 2012 and is based in Paris, France.

Bluecore Logo
Bluecore

Bluecore operates as a data-insights management company. It helps retailers track the conversion rates of buyers, build automated one-to-one campaigns, and make a prediction report on purchases of buyers. The company was founded in 2013 and is based in New York, New York.

Rokt Logo
Rokt

Rokt provides an algorithmic engine to help e-commerce marketers engage with and acquire customers by optimizing their journeys and monetizing underutilized portions of their websites. Its solutions include Rokt Ecommerce, a tool to increase revenue from websites, Rokt Ads, a tool to acquire customers at scale, and Rokt Calendar, a tool to grow engagement with Calendar Marketing. The company was founded in 2012 and is based in New York, New York.

P
Persoo

Persoo is a complementary personalization omnichannel orchestration tool for e-commerce personalization and marketing automation.

ActiveCampaign Logo
ActiveCampaign

ActiveCampaign helps businesses grow by strengthening their relationships with customers through utilizing a blend of automation and human touch. Companies are able to automate many behind-the-scene processes and communicate with customers across channels with personalized, intelligence-driven messages.

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