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Founded Year

1997

Stage

Acq - Fin | Alive

Total Raised

$48.8M

Valuation

$0000 

Revenue

$0000 

About athenahealth

athenahealth focuses on providing cloud-based healthcare products and services, operating in the healthcare technology sector. It offers a range of services including electronic health records, revenue cycle services, patient engagement tools, population health services, telehealth services, and platform services. These services aim to improve clinical efficiency, patient relationships, care coordination, and financial performance in healthcare settings. The company was founded in 1997 and is based in Watertown, Massachusetts.

Headquarters Location

311 Arsenal Street

Watertown, Massachusetts, 02472,

United States

+1 617 402 1000

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ESPs containing athenahealth

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Healthcare & Life Sciences / Health Data & Analytics

The generative AI — electronic health records (EHR) documentation market employs AI technologies to automate and enhance EHR documentation. Active primarily during doctor-patient interactions, it utilizes AI algorithms to process and structure clinical conversations, examinations, diagnoses, and treatment plans into accurate, comprehensive EHR entries. This streamlines and automates the documentat…

athenahealth named as Leader among 15 other companies, including Microsoft, Amazon Web Services, and Oracle.

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Research containing athenahealth

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned athenahealth in 2 CB Insights research briefs, most recently on Jan 11, 2023.

Expert Collections containing athenahealth

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

athenahealth is included in 2 Expert Collections, including Conference Exhibitors.

C

Conference Exhibitors

5,501 items

HLTH is a healthcare event bringing together startups and large companies from pharma, health insurance, business intelligence, and more to discuss the shifting landscape of healthcare

D

Digital Health

10,804 items

The digital health collection includes vendors developing software, platforms, sensor & robotic hardware, health data infrastructure, and tech-enabled services in healthcare. The list excludes pureplay pharma/biopharma, sequencing instruments, gene editing, and assistive tech.

athenahealth Patents

athenahealth has filed 16 patents.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

9/29/2014

7/9/2019

Health informatics, Electronic health records, Antibiotics, Fluoroquinolone antibiotics, Carboxylic acids

Grant

Application Date

9/29/2014

Grant Date

7/9/2019

Title

Related Topics

Health informatics, Electronic health records, Antibiotics, Fluoroquinolone antibiotics, Carboxylic acids

Status

Grant

Latest athenahealth News

With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients

Feb 20, 2024

Subscribe to Adweek’s Europe News Update for trending news, inspiring creativity and strategic insights every Thursday. Jonathan Balck, managing director of Boston-based creative agency Colossus , didn’t start his business with B2B work in mind. Founded in 2020 during the Covid-19 pandemic, Colossus worked with consumer brands like Jack Daniel’s and Best Buy before it made a pitch for Athenahealth—a cloud-based network services provider for health care companies. Marketing in Athenahealth’s category was homogenous, and Colossus wanted to speak to buyers with “hearts that beat and minds that have emotion.” It won Athenahealth’s business from incumbent MullenLowe with work so compelling that Athenahealth’s then-CMO Simon Mouyal referred Colossus to ZoomInfo CMO Bryan Law. Of the marketers that participated in Integrate’s April 2023 “State of B2B Marketing” research, 40% said head count cuts posed a challenge. To respond to those staffing changes, 34% of marketers reported they’re relying on agencies, and 36% said they’re tapping into contractors. To meet new demand, agencies that grow B2B clientele are simultaneously developing new B2B-specific service offerings and partnerships. B2B clients are flocking to agencies like Colossus and others that understand that B2B marketing is surging with creativity. “If you remember that storytelling is a path and distinctiveness is all that matters, then the world can keep changing, but [you’re] going to keep telling compelling stories,” Balck said, adding CMOs need to convince their boards, CFOs and CEOs that marketing is an investment that will pay off. Where the growth is Indie agency Colossus eventually worked with Mouyal’s new employer, identity management software company CyberArk, and built a B2B portfolio around distinct, emotional campaigns that diverge from the B2B template. Balck estimates that half the agency’s revenue now comes from B2B work. Holding company agencies are seeing a shift, too. Stagwell agency Gale is experiencing a similar phenomenon with B2B clients now making up 40% of its business. Its roster includes Dropbox, H&R Block, Aetna, Rocket Software and Harvard Business School. It’s a recent development, given that president and CEO Brad Simms attributes between 50% and 60% of Gale’s 2023 growth to new B2B clients. To broaden its new business strategy, Gale’s business development team is preparing a selection of B2B case studies and strengthening its relationship with B2B pitch consultancies like Tenx4. Simms sees B2B brands shifting their mentalities away from being sales-first organizations. Sales teams often play a significant role within B2B organizations, sometimes limiting the kinds of marketing initiatives they invest in. “The sales team just wants to talk about the specs and the speeds and feeds of their products and get it out there … because they’re not marketers,” Simms said. Lately, he’s observed more clients reject that overreliance on sales and instead hire CMOs. Agencies are B2B companies, too, and the crossover means that some of them explore the same marketing strategies as their clients. Ad-tech firm MNTN marries media activation on connected TV and social with more traditional account-based marketing tactics. “As a result, more than half of our revenue comes from what you can think of as inbound leads,” said Mark Douglas, president and CEO of MNTN, which in 2021 acquired Ryan Reynolds and George Dewey’s creative and production agency, Maximum Effort. “We need to elevate our marketing. We need to bring more consumer-level talent into what we’re doing in marketing. [Plus, we should be] hiring agencies that think in that way or bring in in-house talent,” Douglas added. The B2B new business pipeline In Balck’s experience, Colossus hasn’t had to recruit B2B brands or pitch them heavily—they’ve come to the agency to meet a need. ZoomInfo teamed with Colossus last year for the first brand campaign in the company’s history, but its CMO noted that creative agencies typically struggle to capture the firm’s strategy, culture and tone. To hit the right notes for B2B clients, agencies must think differently about their data sources. Simms thinks many of his competitors are using the wrong datasets, relying on things like LinkedIn marketing or account mapping. To give Gale an edge, Simms inked a deal with Dun & Bradstreet, a data and analytics firm focused on B2B clients. Skills are another key investment for agencies to do B2B work. Gale, which has hired about 30 individuals to work on its B2B clients, has a leg up as an agency focused on CRM. That’s because Simms sees many similarities between the fundamentals of B2C CRM and B2B marketing. Teaching those fundamentals to existing talent hasn’t posed a challenge for the Gale team yet. Now the leader’s working on making B2B work exciting. “It’s really hard to hire great talent that knows B2B, frankly. I think it’s very niche-y. [But] we’ve been able to ramp that up very quickly,” he said. Enjoying Adweek's Content? Register for More Access!

athenahealth Frequently Asked Questions (FAQ)

  • When was athenahealth founded?

    athenahealth was founded in 1997.

  • Where is athenahealth's headquarters?

    athenahealth's headquarters is located at 311 Arsenal Street, Watertown.

  • What is athenahealth's latest funding round?

    athenahealth's latest funding round is Acq - Fin.

  • How much did athenahealth raise?

    athenahealth raised a total of $48.8M.

  • Who are the investors of athenahealth?

    Investors of athenahealth include Hellman & Friedman, Bain Capital Tech Opportunities, Bain Capital, Veritas Capital, Elliott Management and 8 more.

  • Who are athenahealth's competitors?

    Competitors of athenahealth include NextGen Healthcare, Lumeris, Plenful, Playback Health, GI Alliance and 7 more.

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