Latest Athena Club News
Jun 7, 2021
courtesy of Athena Club Athena Club, a direct-to-consumer operation that sells grooming, wellness and period products, has raised a $15 million Series A round of funding. The round was co-led by Cue Ball Capital, with participation from Shazi Visram, founder and chief executive officer of Happy Family Organics; Stefanie Jay, chief business and strategy officer of eBay, and existing seed investors. So far in total, Athena Club has raised $26 million. Athena Club relaunched in 2019 as an e-commerce operation with its own product line. Customers set up subscriptions, with the option to add more products to their order. The business currently sells a $9 razor kit, $15 body wash, $12 deodorant and other products. Products are made without ingredients like synthetic fragrances, aluminum, parabens and triclosan, and the line has an ingredient glossary on its website to explain the ingredients that do wind up in its formulations. Athena Club’s subscriber base grew by more than 2,000 percent in 2020, according to the company. Ultimately, the brand’s goal is to modernize the consumer packaged good space — and the drugstore shopping experience. You May Also Like “We are building a one-stop shop for everyone’s anything essential. We’re very focused on product quality, affordability and convenience,” said Maria Markina, co-chief executive and cofounder.