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Founded Year



Series A | Alive

Total Raised


Last Raised

$15M | 1 yr ago

About Athena Club

Athena Club is a subscription-based service that delivers feminine hygiene products. Women are able to choose from among several capacities designed for specific needs.

Athena Club Headquarters Location

123 4th Ave 4th Floor

New York, New York,

United States


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Research containing Athena Club

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CB Insights Intelligence Analysts have mentioned Athena Club in 2 CB Insights research briefs, most recently on May 11, 2022.

Expert Collections containing Athena Club

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Athena Club is included in 4 Expert Collections, including E-Commerce.



9,740 items


Women's Health & Wellness

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Startups focused on providing products and services catering to women's health and wellbeing.


Beauty & Personal Care

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Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.


Wellness Tech

1,339 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.

Latest Athena Club News

Athena Club Launches in Canada

Jun 27, 2022

Athena Club, based in New York, is expanding internationally—and Canada is the direct-to-consumer brand's first new market. 06.27.22 Athena Club, a subscription-based company offering award-winning personal care products, announced its launch in Canada. This is the first international market for the US-based company, and Athena Club will be the first direct-to-consumer women's shave and personal care brand available in Canada. Maria and Charles Desmarais, Co-Founders and Co-CEOs, Athena Club, comment: "Expanding into Canada, our first international market, puts us one step closer to our mission to enhance every person's daily routine, globally." "This is not only a major milestone for our business, but it also marks Athena Club as the first DTC player in our category to launch in Canada. We're excited to bring the best shave, body, wellness, and period products to Canadian customers who want more from their routines in terms of quality, efficacy, and accessibility." Athena Club has built a successful and rapidly scaling business in the US, increasing its subscriber base by 1000% and surpassing 1 million products shipped to customers in the past 24 months. Award-winning products like the best-selling Razor Kit have gone viral and earned thousands of five-star reviews from consumers, as well as accolades from media, including Good Housekeeping, Refinery29, and Vogue. Related Content

Athena Club Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Athena Club Rank

  • When was Athena Club founded?

    Athena Club was founded in 2017.

  • Where is Athena Club's headquarters?

    Athena Club's headquarters is located at 123 4th Ave, New York.

  • What is Athena Club's latest funding round?

    Athena Club's latest funding round is Series A.

  • How much did Athena Club raise?

    Athena Club raised a total of $21.98M.

  • Who are the investors of Athena Club?

    Investors of Athena Club include Shazi Visram, Stefanie Jay, Cue Ball Capital and KKR.

  • Who are Athena Club's competitors?

    Competitors of Athena Club include Aunt Flow, Rael, Thinx, Billie, Estrid, Dans Ma Culotte, Lola, Lunette, This Is L, and 17 more.

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Weve launched a monthly subscription service in Moscow and deliver pads and tampons on the monthly basis, automatically. There are enough pads and tampons in the box, as a lady can choose the number, which is right for her. Moreover, there is always a yummy supplement, like chocolate or pastries in the box, just to make her feel better and happier during "those days".We use recurring payments solution on our website: the subcriber fills in the credit card details just once, with the first order, and the payment is charged every month automatically.We are searching for smart money, as the customer acquisition costs and some hidden costs are very high in this business. Logo (Monthlycup) seeks to provide silicone menstrual cups to girls in developing countries.


EASE&MORE (이지앤모어) produces menstrual cups and provides a platform that offers information on alternative items enabling wider choice for women. Parts of the proceeds go to supporting teenagers from low-income householdsin purchasing menstrual goods and also provides sex education.


Flowcup is a silicone menstrual cup sold online.

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Rael provides comfortable, high-quality feminine care products made of natural and organic ingredients. The company's products include sanitary napkins, sanitary pads, tampons, and beauty products. It was founded in 2017 and is based in Buena Park, California.

Luneale Logo

Luneale designs and produces an ergonomic, re-usable menstrual cup.

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