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Corporation
INTERNET | eCommerce / Apparel & Accessories
asosplc.com

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Founded Year

2000

Stage

IPO | IPO

Date of IPO

10/3/2001

Market Cap

2.23B

About ASOS

ASOS (LSE: ASC) is an online fashion store offering clothing and accessories for men and women.

ASOS Headquarter Location

Greater London House Hampstead Road

London, England, NW1 7FB,

United Kingdom

+44 (0)20 7756 1000

Latest ASOS News

Decathlon launches rental skiwear and hiking gear

Jan 24, 2022

Retail Gazette By // Decathlon has launched an 18-piece rental skiwear and outerwear collection on Hirestreet’s platform //It follows brands such as M&S, French Connection, Asos and Lipsy launching rental offers Decathlon has launched its first UK rental collection for skiwear and outerwear. The retailer has partnered with rental platform Hirestreet to develop the offer as it seeks to take advantage of the hordes of Brits returning to the slopes and those taking up hiking as part of their New Year resolutions. Hirestreet customers can rent Decathlon products from a little as £15 for a 4-day period rather than buying new items, which make it an affordable alternative for those that do not ski or hike regularly. The Decathlon collection Hirestreet consist of 18 lines of ski and hiking jackets and trousers ranging from size 6 to 16. Rental has become a growing trend in retail. Brands such as M&S , French Connection, Asos and Lipsy have also partnered with Hirestreet. Harrods and Selfridges also offer rental clothing services while  John Lewis now rents furniture. Hirestreet founder and chief executive Isabella West said: “Demand for rental fashion boomed in 2021 and customers are now looking to hire items for more than just formal occasions. For many of us, who ski infrequently, renting skiwear makes a lot of sense: it’s high in price, bulky to store and rarely used.” “Decathlon has been a market leader in sportswear for decades and we share similar values to sustainably make clothing – be it sportswear or fashion – accessible to everyone and with the planet in mind. We are proud to be partnering with Decathlon for their first ever UK rental collection.” Decathlon rental manager Sharon Poulter says: “Renting our textile products is a new venture for us, and one that we’re excited to be sharing with Hirestreet. “It is another way in which we are making sport more accessible – through convenience, price point and flexibility, all while reducing our impact on the planet. Renting skiwear was an obvious starting point, but we expect to expand our offer in the future to make getting active even easier and more sustainable.”

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Research containing ASOS

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CB Insights Intelligence Analysts have mentioned ASOS in 2 CB Insights research briefs, most recently on May 11, 2021.

Expert Collections containing ASOS

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ASOS is included in 1 Expert Collection, including E-Commerce.

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ASOS Web Traffic

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