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Asia Pacific Digital OOH Advertising Market
Currently, DOOH advertising is gaining traction in the Asia Pacific region due to rapid urbanization and the increasing penetration of advanced technology. BROOKLYN, NY, USA, July 11, 2023/ EINPresswire.com / -- IMARC Group, a leading market research company, has recently releases report titled “Asia Pacific Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the Asia Pacific digital OOH advertising market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market. How big is the Asia Pacific digital OOH advertising market? The Asia Pacific digital out-of-home advertising market size reached US$ 8.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 17.9 Billion by 2028, exhibiting a growth rate (CAGR) of 13.07% during 2023-2028. What is digital OOH advertising? Digital out-of-home (OOH) represents an interactive communication medium that automates ad transactions. It is commonly installed in public spaces, such as bars, restaurants, health clubs, cafes, colleges, arenas, gas stations, convenience stores, barbershops, airports, etc., which are easily accessible to a large number of individuals. The placement of outdoor signage and digital billboards in an area with heavy traffic generally assists in targeting the attention of the audience, which boosts brand recognition among individuals. In addition to this, DOOH is also used at bus shelters and train stations to promote services and goods. As a result, it finds widespread applications in various sectors, including retail, transportation, education, etc., across the Asia Pacific. Request for a sample report or buy full report: https://www.imarcgroup.com/asia-pacific-digital-ooh-advertising-market/requestsample
What are the growth prospects and trends in the industry? The emerging trend of internet-based promotional platforms and the elevating infrastructural developments are among the primary factors driving the Asia Pacific digital OOH advertising market. Besides this, the rising retail facilities and the inflating number of individuals spending time outdoors are further stimulating the market growth. Moreover, the incorporation of advanced technologies with DOOH, including Augmented Reality (AR), is also catalyzing the market growth across the Asia Pacific. Apart from this, the introduction of innovative screens by the advertisers that deliver contextually relevant, intelligent, and real-time content to the masses is acting as another significant growth-inducing factor. Additionally, the increasing travel and tourism activities and the development of tactile platforms that provide valuable services to individuals for finding information quickly are expected to bolster the Asia Pacific digital OOH advertising market in the coming years. Ask Analyst for Customization and Explore Full Report With TOC & List of Figures: https://www.imarcgroup.com/request?type=report&id=2866&flag=C
Market Segmentation:
Breakup by Format Type:
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• Comprehensive mapping of the competitive landscape
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations. IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise. Media Contact:

How the Asia Pacific Digital OOH Advertising Industry Keeps Moving Forward?

Singapore Advances Asia Pacific Digital Economy Partnerships
The ministers of Chile, New Zealand, Singapore, the Digital Economy Partnership Agreement (DEPA), and the Republic of Korea (ROK) recently convened to discuss the ROK’s participation in the DEPA. The DEPA parties are confident that the talks about the ROK joining this world-leading agreement have come to an end positively. This makes the ROK the first partner to join outside of founding members Chile, New Zealand, and Singapore. “As the first aspirant economy, the substantial conclusion of accession negotiations of the Republic of Korea to the Digital Economy Partnership Agreement is a significant milestone,” said S Iswaran, Singapore’s Minister for Transport and Minister in Charge of Trade Relations. With open, interoperable standards and shared principles, the DEPA gives its Parties an important way to work together in new areas that could affect digital trade. The country is glad to have the ROK as the fourth party to the DEPA and is looking forward to working with the ROK on projects that will help both businesses and people. The DEPA is a new way for businesses and people to work together and deal in the digital age. It sets up new ways to think about and work together on digital trade issues, encourages interoperability between different systems, and deals with the new problems that digitalisation has brought up. It is meant to be a framework that is open and includes all countries that can meet the standards of the Agreement. Chile, New Zealand, and Singapore, which are all DEPA Parties, signed the DEPA in June 2020. The ROK officially asked to join the DEPA in September 2021, and in October 2021, the Accession Working Group (AWG) was set up to manage the process. The AWG is led by Singapore. The AWG agreed that the ROK had shown how it would meet the high standards set by the Agreement. There was also a good chance that DEPA parties could work together on projects of mutual interest, such as electronic invoicing, protecting consumers, exchanging electronic trade papers, and transferring data across borders. The AWG will work with the ROK to finish the process of joining DEPA on time and in a way that follows the rules of each country and the DEPA Accession Process. Claudia Sanhueza, Chile’s Vice Minister of International Economic Affairs, said that Chile is very happy to hear that talks with Korea are almost done and that Chile is ready to be the first country to join the Digital Economy Partnership Agreement. The increasing desire of economies to join this agreement demonstrates the significance of addressing these issues in international trade. They anticipate enhancing the potential for DEPA parties to collaborate on initiatives of mutual interest in emerging areas that may impact digital commerce. According to the New Zealand Minister for Trade and Export Growth, Damien O’Connor, New Zealand is very delighted that Korea will become the DEPA’s first new member, given Korea’s strengths in the digital economy and its close bilateral ties. The accession of Korea promotes the DEPA as a model agreement to attract other nations with comparable digital economy goals. As partners, they aim to inform and establish new international digital trade regulations and agreements. Minister for Trade of the Republic of Korea Dukgeun Ahn stated that the substantial conclusion of Korea’s accession negotiations to the Digital Economy Partnership Agreement signifies Korea’s commitment to strengthening its digital trade network. In addition to the Republic of Korea, China, Canada, Costa Rica, and Peru have formally requested membership in the DEPA. The AWG discussions between China and Canada are ongoing. The DEPA Parties are eager to continue discussions with Costa Rica and engage with Peru.

Singapore Advances Asia Pacific Digital Economy Partnerships

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APAC Digital OOH Advertising Market Size and Demand by 2027
The APAC DOOH market is anticipated to reach a value of US$ 15.8 Billion by 2027, exhibiting a CAGR of 14.25% during 2022-2027. BROOKLYN, NY, USA, February 13, 2023 / EINPresswire.com / -- According to IMARC Group’s latest report, titled “Asia Pacific Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027” the Asia Pacific digital OOH advertising market size reached US$ 6.7 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 15.8 Billion by 2027, exhibiting a growth rate (CAGR) of 14.25% during 2022-2027. Market Outlook:
Digital out-of-home (OOH) advertisement refers to digitized display advertising powered by digital signage technologies. These advertisements are displayed on real estate present in various locations that are publicly accessible. They are generally installed at bus shelters, medical waiting rooms, airports, railway stations, shopping malls, retail stores, movie theatres, and major roadways. Digital OOH advertisements are an incredibly affordable way to reach a broad audience and build brand awareness. As compared to traditional printed media advertisements, digital OOH advertisements utilize digital screens that are dynamic and can activate the correct message to the target audience at the right time. Market Trends:
The increasing utilization of digital OOH advertisements in the transportation industry is one of the key factors driving the DOOH market growth in Asia Pacific . In line with this, the rising demand for digital content and information relevant to travelers through interactive commercials and various modes of advertisement, such as billboards, kiosks, and signboards, is acting as another growth-inducing factor. Apart from this, the increasing internet penetration, along with the integration of the Internet of Things (IoT) and artificial intelligence (AI) to deliver contextually relevant, intelligent, and real-time content, is providing an impetus to the market growth. Other factors, including the growing infrastructural development in the region, the increasing number of shopping complexes and malls, and rising expenditure capacities by industries on outdoor advertising, are anticipated to drive the market growth. Note: We are in the process of updating our reports. If you want to receive the latest research data covering the time period from 2023 to 2028, along with industry trends, market size, and competitive analysis, click on the request sample report. The team would be able to deliver the latest version of the report in a quick turnaround time. Get a PDF Sample for more detailed market insights: https://www.imarcgroup.com/asia-pacific-digital-ooh-advertising-market/requestsample
Report Market Segmentation:
The report has segmented the APAC digital OOH advertising market on the basis of format type, application, end use industry and country. Based on Format Type:
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations. IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise. Elena Anderson

With 14.25% CAGR, Asia Pacific Digital OOH Advertising Market to Hit US$ 15.8 Billion by 2027 | Industry Research Report

SapientNitro

Proximity London

Ardent Capital

CyberAgent Capital

JL Capital

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Sinar Mas Indonesia

Sumitomo Equity Asia

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Asia Pacific Digital was built to help achieve revenue, marketing and customer retention objectives. Its services are designed to help discover potential customers and then acquire and manage those customers to a profitable conclusion - while also garnering a high customer satisfaction rating.

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Damien O Donohoe	SapientNitro, and Proximity London	Chief Financial Officer, Chief Operating Officer	Former
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