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SOFTWARE (NON-INTERNET/MOBILE) | HR & Workforce Management Software

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Founded Year

1997

About Ascentive

Centive is focused on delivering technology solutions for automating incentive compensation management. Centive's vision from the outset has been to help companies transform sales compensation management from a tactical commission calculation exercise into a strategic management tool for driving sales performance.

Ascentive Headquarter Location

35 S Market Street

San Jose, California, 95113,

United States

408-977-3132

Latest Ascentive News

Ascentive Agrees To $9.6M 'Scareware' Settlement

Mar 17, 2012

Comment (1) Software vendor Ascentive has agreed to pay $9.6million to settle a class-action false advertising lawsuit alleging that it used pop-ups and other online ads to trick consumers into purchasing unneeded programs. The agreement provides thatconsumers who purchased the software will be able to put in claims for either $10 or $18, depending on how many products or services they purchased. Ascentive also promised to revise its disclosuresto consumers as well as its refund policies. The attorneys who filed the case will receive slightly more than around $1 million. Ascentive didn't admit wrongdoing as part of the settlementagreement. If approved by U.S. District Court Judge Petrese Tucker in theEastern District of Pennsylvania, the agreement will resolve a "scareware" lawsuit that dates to January of 2001, when consumer Douglas Ledet filed a class-action lawsuit alleging that Ascentive "falselyidentifies computer problems and characterizes them as 'severe' in an attempt to scare consumers into purchasing its software. " Ledet asserted that the Philadelphia-based company advertisesthat its software will diagnose computer problems, but instead secretly installs an application that sends pop-ups warning users they have spyware. The ads allegedly recommended that consumerspurchase the software for $29.95 to rid their computers of spyware and other problems. What's more, he said, Ascentive doesn't sell the software, but licenses it to users for one year and then renewspeople's subscriptions without adequate notice. Last April Ascentive denied the allegations in court papers. The company said Ledet's complaint contained "numerous factual inaccuracies. " The company did not respond to Online Media Daily's request for comment. In a separate matter involving Ascentive, last year the company agreed to pay $78,000 and also issue refunds toWashington state residents to settle an investigation into deceptive advertising practices by the Washington Attorney General. Ascentive, which didn't admit wrongdoing as part of thatsettlement either, also agreed that it will not "deceptively" misrepresent to consumers that their computers are at risk of running slowly unless they purchase Ascentive's software. 37

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Ascentive Patents

Ascentive has filed 10 patents.

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10/12/2015

1/31/2017

Identifiers, Unique identifiers, Promotion and marketing communications, Network management, Information technology management

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Identifiers, Unique identifiers, Promotion and marketing communications, Network management, Information technology management

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