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Art of Communication is a platform designed to help users become better speakers and communicators by providing a peer-to-peer learning, sharing, and feedback.

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The Lost Art of Communication in the Digital Age: How to Make Space for Real Conversation

Oct 22, 2019

The Lost Art of Communication in the Digital Age: How to Make Space for Real Conversation Culture 22 October 2019 I've spent most of my time on this planet all wrapped up in the wonders of the human voice, so it's probably no surprise that I resisted digital technology in a big way. I was what you might call a very late adopter, a laggard, and at times a militant rebel, against all things digital. While practically everyone around me jumped on the technology train with glee years ago, I had no trouble curbing my enthusiasm back then. It wasn't merely because I am technologically challenged in general, or quite a latecomer to typing, which I forced myself to finally learn only recently when I was writing my memoir, " Finding the Bunny" (Voice Haven Productions, 2018; optioned by Warner Bros. for development into a television series, 2019). My longstanding "digital disdain" mostly can be traced back to my unwavering loyalty to the spoken word as the ultimate connector of people, both as sender (speaker) and receiver (listener). Over my lifetime, I have revered all that the human voice can do to impart meaning and authenticity, emotion and truth, individuality and intention. I revel in the "perfect imperfections" within each of us, as expressed through the voices that help make us who we are and give us a unique passport as citizens of the world. Understanding these deceptively simple truths is what separates the good voice actors from the great ones. While I wholeheartedly agree with the saying, "The eyes are a window to the soul," I further suggest that the voice grants access to an individual's inner being as well. So the touch of your fingertips on your mobile device, even with a full array of emojis and trending GIFs at hand, can't even come close to conveying all the really "good stuff" that we as people have to offer. Yes, I am biased. Since I was a teenager, I've made a living using my voice, learning to master all of the characteristics, colors and nuances as a voice actor. For more than three decades following my early career, I've been passionately teaching others how to harness the power and authenticity that lies within the vocal tract. I love helping people discover how to find their true voices in art and in life…and trust me, that cannot be accessed through texting! Granted, it's my profession as a voice actor and an educator, but it's also how I choose to move in the world as a human being—by talking to people and listening carefully to what they have to say and how they say it. I am fiercely protective over the singular role and value of our true voices as a way of authentically expressing ourselves and connecting with others in a way that a digital exchange just can't match. Ever. The reality is, the two-way process of communicating with others through conversation is an art form, and a dying one at that, due largely to the overshadowing presence of our devices constantly within reach, glance or earshot, all too often serving as a handy little substitute for real interpersonal communication. It grieves me to no end to see how far we've drifted from real conversation, let alone artful conversation, at a time when people are more likely than not to shoot out a rapid-fire series of texts or an emoji explosion for all kinds of interactions—from mundane exchanges to a friendly touch-base or happy birthday wishes, playful teasing, petty or recurring arguments, or even sharing news, joys or sorrows over major life events. Through all this, we are getting out of practice playing conversational catch, and we are picking up new (and not-so-good) habits that derive from our modern-day tools. Those little digital devils can lure us into communicating with people in a way that doesn't necessarily reflect who we really are or what we are really thinking. Where's that telling tone of voice? What about the all-revealing vocal inflection and cadences and breathing patterns that reveal so much about where someone is coming from? When communicating through keystrokes, we can miss a whole lot, and we may be getting a distorted picture with words that would never be fired out in such a manner in person or on the phone. We can hide behind our technology, and get a false sense of security from it. Knowingly or not, our digital exchanges with others may become a click too curt or clever, inauthentic, glib, cavalier, silly, falsely intimate, and so on. Many a text or email exchange would probably not happen the way they actually did if people sat face-to-face, looking at each other in the eye in person or virtually, or listening intently through the phone. Don't get me wrong; it's not all bad. I certainly appreciate the ease, convenience and freedom that technology can give us. There is a time and a place for a quickie digital touchpoint, no doubt. In our busy, mobile and often-overcommitted lives, having tech that helps you live your life is, for the most part, fantastic. I've certainly come around to recognize when the situation calls for an e-response and when it calls for a "me-response." Part of the dance is knowing what to use, and when. All that said, our now-pervasive digital communications culture seems to have hampered the collective ability to hold a sustained real conversation, whether it's face-to-face or on the telephone, or virtually through video conferencing. A natural give-and take conversation happening in real time, seems to have become a memorable or special exception rather than the rule. And this does not just apply to digital natives who have only known electronic communications as a way of daily life. Now people of all ages and stages of life are part of a new tapestry that reveals how much we have changed in the way we interact with one another on an everyday basis. With our smart devices well in hand, we can easily edit ourselves to present a carefully constructed communique, that perfectly created response which may have been tweaked a few times before hitting send on the email or text or social media post. As we all know, you can't edit yourself like that when you are conversing with someone face-to-face at a coffee house or on a walk or on the telephone or in a conference room. In real life, in real time, you get to be yourself, you have to be yourself, otherwise it will be detected, and people will react genuinely to what's in front of them. Ironically, in the end, we will be better off because of the realness of it all, because we can then become more aware of ourselves and others, more sensitive, more careful, more thoughtful, more fully human. We are somewhat shielded from this key process when we opt out of real-time conversation. So, for those who feel the negative effects of technology, and feel conversationally short-changed, what can be done? Here are three ideas to consider: Make space for real conversation. Set aside time every day for real conversations without a digital device within reach or earshot (in fact, keep your device turned off and put away for best results). Stay present in that conversation as a good communications partner, both as giver and receiver. Savor the experience, and do it more regularly and with more people in your life. Choose the right communications medium for the job. Next time you need to communicate a message to a family member, friend, co-worker, acquaintance, or someone else in your life, ask yourself, what's the best communications medium for this job? Would a phone call be more effective than a text? Is an in-person exchange more appropriate for this situation? Can a text convey the full measure of what needs to be said? Choose the right medium for delivering your message with care and precision. Your choice may depend upon the person you need to communicate with, the nature of the message itself, the time of day and other circumstances, so think about it, and act accordingly. Notice the differences that may arise when you text, place a phonecall, make a personal visit or send an email. Stretch your conversational muscles and practice. Practice the art of conversation with people you know and don't know. Next time you're with a loved one, a friend or associate, bring up some new conversational topics and see what happens (again, without any devices within easy reach or earshot). Next time you are in a public setting, social occasion or business gathering, strike up a conversation with someone you don't know. Practice the art of conversation through attentive listening and purposeful sharing, like playing catch with an easy back-and-forth dynamic. Enjoy the process and see how you are getting back to the rhythms and grooves of interpersonal communications. I'd love to hear how these ideas work for you and find out about any other ideas from you. If you are so inclined, pick up the phone and guess what? Call me…I am serious! My telephone number is listed on the Voicetrax San Francisco website, . Our whole team is always thrilled to answer the phone, so please call us if you are interested: after all, we're voice actors…and there's nothing we love more than the spoken word coming from human beings. Let's have a conversation! If you're reading this article, you know what an Instagram influencer is—and may be an aspiring one yourself. Instagram reigns supreme in the current social media marketing world. According to a recent survey, a whopping 93% of all influencer campaigns in 2018 involved Instagram, double the rate of Facebook and YouTube. There's no denying influencer marketing is one of the most effective ways to promote products and services through social media today. According to Mediakix , 89% of surveyed marketers say influencer marketing ROI is better than or comparable to other marketing strategies. In addition, 69% of marketers reported they'd invest the most money in Instagram, with regular feed posts being the most popular format. Bottom line: Influencer arrangements are a win-win for both influencers and brands. (Source: MediaKix via BigCommerce ) So for the budding influencer, Instagram is the place to be. Here's all you need to know to succeed on the platform. Preparing Your Instagram Account First thing's first: you want to be able to know if all your efforts to raise your profile on Instagram have been working. You'll need to be using a business account for the all-important insights/analytics page, which measures your account's performance. Tip: If you've already made a personal profile, you can convert it into a business account by going into 'Settings' and selecting the 'Account' option. This will show the option to switch to a business profile. First impressions matter and your audience needs to know exactly what to expect from your posts before they decide to press the follow button. Here's how to optimize your Instagram bio: Source Image: Name: Include your full name to make it easier to recall and for searchability. You can also place your nickname here if that's what you prefer to be called (just don't forget your surname to prevent any mix-ups). Interests and Activities: List keywords about what brands and followers should expect from the content you post. Description: Who are you and where are you from? Some influencers like to put their country in their profile—it makes it easier for them to connect with local communities. Alternate accounts: If you're involved in any other accounts, like side businesses or ones dedicated to different interests, it helps to list them too. Link to website: Where else can people find you? Tip: Use emojis or symbols as bullet points, or for emphasis. It'll inject some personality without much fuss, and acts as a handy way to make important information stand out. Creating High-Quality Instagram Content Instagram is a visual medium, and to make it as an influencer you need to put more effort into your content than the average person. Don't worry if your follower numbers don't boom immediately, though. Brands are tuning in to the effectiveness of micro-influencers, so even if you have follower numbers in the low thousands, an engaged audience is enough to pique marketers' interests. To keep followers interested: Have a personal aesthetic. Editing each photo according to a theme shows you're willing to put effort into post consistency. This is an attractive quality in an influencer—it shows you care about presentation, and brands want partners to be able to show their good side. Source Image: Influencers need good photo editing tools to get their vibe just right, so find an app (such as Instasize ) with a variety of filter collections and adjustment sliders. Identifying the filters that suit you save time while still providing quality output. Be detailed. When formulating captions, adding small touches increase your probability of getting likes and comments. Just a few of the Instagram stats you should remember : Posts that include another handle gain 56% more engagement (so tag your friends, the brands you wear, the shops you get your items). Posts with at least one hashtag gain 12.6% more engagement (but don't overdo it! ), and posts using a location tag gain 79% more engagement. Regularly post to Instagram Stories. 500 million people use Instagram Stories each day, and it's the reason young people spend more time on the platform than before. Even if it's just to share a tidbit about your day, take a shot of food you're eating, or even more elaborate posts like Q&A's and polls, aim to post every day. Think of it as the more informal partner to your curated feed. How to Communicate as an Influencer It isn't as easy as posting to your profile and leaving everything on reading. What makes influencers a better bet than traditional celebrity endorsers is how accessible they are. So engage with your audience! Brands will be looking for influencers with high engagement rates, and your followers would appreciate feeling closer to you. Source: Respond to comments as much as possible, even if it's a simple "thank you" for liking posts. Some other ways to make conversation with followers on Instagram posts : Ask followers for advice and recommendations. You can do this with restaurants you might want to try, places to go, products to try out, and activities to experience. Invite them to tell them how you feel. Create a conversation about what you're passionate about, especially if it's personal advocacy. Say, "How do you feel about this topic" or "what do you think." You'll also need to communicate with brands in an open, friendly way that doesn't compromise professionalism. This year, what brands will be focusing on in influencer marketing is how well an influencer aligns with their brand personality instead of follower numbers. If you're going to approach a brand, do so in a professional route (either e-mail or direct messaging their account), after thorough research. Talk about your values, what you do, and why you think you'll be able to provide value for them. If you're a good fit, you may be in the running for a longer-term contract as brands also move to build up long-term relationships with influencers this year. Tip: Remember to disclose your paid sponsorships in applicable posts. This will keep brands out of hot water and provide transparency to your audience—which they'll definitely appreciate. Ready to take Instagram on, future influencer? It may seem daunting and competitive, but remember to stay true to yourself and what you enjoy—it's how you'll get by.

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