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Founded Year



Seed | Alive

Total Raised


Last Raised

$20K | 11 yrs ago

About Arootz

Arootz is a marketplace for authentic experiences.

Headquarters Location

Industrial Zone 6 Hagavish Street


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Latest Arootz News

TechStars NYC: Where Are They Now?

Feb 25, 2014

Total funding raised: $1.5 million SideTour, originally called Arootz, is a social-networking site that allows users to interact offline. “We’ve made a lot of progress since TechStars,” co-founder Mark Webster said in an email, adding that the company has worked with a few partners but “haven’t formally announced any of them yet.” In the last year, the company has grown from four to 10 employees, and has added Lee Edwards, a former senior software engineer at Pivotal Labs, Alex Green, formerly of American Express, Christy Pineda, formerly of Tesla Motors, and Joanna Ehrenreich to theirteam. The company was also named one of the Top 10 NYC Startups to Watch by Time Inc. and it recently launched a new version of the program that includes new features and hosts. SideTour raised $1.5 million from RRE Ventures, Foundry Group, and Matt Turck. -ADH David Bloom, Felix Sheng Total funding raised: $760,000 is a restaurant e-commerce site that aggregates online food ordering. Cofounder David Bloom said, “ is involved in partnerships, but nothing public.” Since TechStars NY, the company has grown to five employees, including senior developer and head of API Ricky Robinett, who formerly worked at TargetSpot, and director of marketing Deepthi Welaratna from Blue State Digital. “TechStars helped us lay a great foundation for our business,” Mr. Bloom said in an email to Betabeat. has also been included in Entrepreneur Magazine’s “Brillaint 100 List” and Quick Serve Leader called them one of “Ten Technologies to Watch,” Mr. Bloom said. would not disclose how much funding it has raised, however information filed with the SEC says that the founders have raised $760,000 .’s investors include TechStars, Google Ventures, Ludlow Ventures and 500 Startups. -ADH Marc Lizoain Total funding raised: $512,000 Urtak is a Q&A widget that collects audience feedback through simple ‘Yes,’ ‘No,’ or ‘Don’t Care’ response options. “It is absurdly easy to embed,” founder Marc Lizoain said in an email, “and will get you way more engagement than you do from comments.” In fact, Mr. Lizoain is so confident about his widget that he asked the Betabeat team, “Have you considered using our technology in your piece?” Perhaps tactics like that work because Mr. Lizoain also said that Urtake is “doing great! Better than ever!” The company has since hired the German developer, Sascha Mombartz, who Mr. Lizoain said will be in charge of overhauling the company’s UX design this summer. Because of the ease of answering the questions, the company claims that users answer over 20 questions per session on average and that Urtak-generated questions elicit 100 responses for every one comment they’d typically receive on other websites. Urtak raised $500,000 in January from Vaizra Seed Fund, Quotidian Ventures, and Esther Dyson. -LH Melanie Moore, Eric Jennings, and Susanne Greenfield Total funding raised: $93,000 Although ToVieFor, a members-only auction site for women’s luxury goods, was able to raise fund initially, the company eventually closed down after about a year. It tried to be more like a typical, full-price retailer during TechStars, co-founder Melanie Moore told Betabeat, to satisfy the brands and help establish partnerships with designers, “but, as a result of this change, we lost our competitive edge in the marketplace.We were then going head-to-head with retailers like Net-a-Porter and Shopbop, with no real competitive advantage over these businesses.” Nonetheless, Ms. Moore told Betabeat she had no regrets. “Everything that happened, for better or worse, is a lesson I can now take with me to my next company,” she said. ToVieFor failed, however they received $75,000 in April of 2010 from the 2010 NYU Stern Business Plan Competition. -ADH Kevin Prentiss Total funding raised: Undisclosed Red Rover is an employee-colleague social network that was created to improve communication between employees and employers. As of 2011, the company reported that over 30,000 people used its software to connect and share information and has been able to triple their paid user base since TechStars NYC, founder Kevin Prentiss said in an email. He added that the company now has a former Weshop employee as CTO and that two developers have been added to the Red Rover team. Red Rover has also had three major upgrades to its platform, and plans on upgrading a fourth this summer. “We are excited to be working with our new crop of clients who are helping us shape the best way to capture the know-how,” Mr. Prentiss said, adding that his company’s growth highlights “the fact that enterprise software can be just as sexy as consumer software.” Indeed. Red Rover would not disclose information on funding. -LH David Keay, Spencer Lazar, Joshua Keay Total funding raised: Undisclosed Spontaneously, formerly Timestream, is still in beta form and is not actively promoting the site because they are still in their testing stage, co-founder Spencer Lazar told Betabeat. Once completed, Spontaneously will work as a social networking site allowing users to send invites, share event information, and sync their calendars to the site. The site, however, is available to users who contact Spontaneously, Mr. Lazar said. Since TechStars, the company has grown from three to "about six" employees and is hiring. Spontaneously's founders declined to comment on how much funding they have raised.-LH 6/6

Arootz Frequently Asked Questions (FAQ)

  • When was Arootz founded?

    Arootz was founded in 2011.

  • What is Arootz's latest funding round?

    Arootz's latest funding round is Seed.

  • How much did Arootz raise?

    Arootz raised a total of $20K.

  • Who are the investors of Arootz?

    Investors of Arootz include Techstars, Genesis Partners and Gemini Israel Ventures.

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