Nov 5, 2021

Eighteen-episode series features leading senior living providers and solutions partners to help an aging population thrive WASHINGTON, D.C. / ACCESSWIRE / November 4, 2021 / Argentum, the leading association serving senior living providers, is premiering an inspiring docuseries about the growing demand in the senior living industry and the innovations designed to keep residents and communities healthy and safe. “Senior Living: Communities of Care,” an eighteen-episode series, features key influencers from the senior living industry discussing best practices in senior care, the impact of technology, and why training and education are crucial for hiring and retaining a diverse workforce. The series is presented by Argentum and produced by dBase Media (DBM), both based in the Washington, D.C. area. Argentum member companies operate senior living communities offering assisted living, independent living, continuing care, and memory care services. Since 1990, Argentum has advocated for choice, independence, dignity, and quality of life for all older adults. “Argentum members represent so many facets of expertise in senior living from owner/operators, management companies, culinary services, health & therapy, technology, investment firms, and others,” said James Balda, Argentum president & CEO. “We continue to see inviting communities, exciting innovations, and impressive solutions for the growing population of aging Americans who will need long-term care and support in the years to come.” The Argentum and DBM leadership teams collaborated with fifteen leading institutions who influence senior living communities and lifestyles to share how they are raising the bar to not only meet, but exceed the demands for modern day senior residents. Through the diverse contribution from industry authorities and leading suppliers, the result was the framework for this video series Senior Living: Communities of Care. The Argentum film features: James Balda, Argentum President & CEO shares how the mission of Argentum is to collaborate as an industry to elevate standards in senior living, address workforce changes and advocate with policy makers to shape a positive future. Pat Mulloy, Argentum Board of Directors Chairman discusses their success with federal and state policy makers to reform regulations and secure billions in financial relief funds for the industry. Maggie Elehwany, Argentum SVP of Public Affairs tells it important for everyone in the industry to be an advocate to help shape legislation to provide the care for senior communities. Brad Williams, SVP, Business Operations talks about the shared mission amongst their members and the industry to represent a common vision and mission to prepare for the future. Other featured participants include: Advance Catastrophe Technologies examines the many operational vulnerabilities for senior living communities and how they take a proactive approach to prepare and protect properties from disruption and loss due to disasters before they occur. Arena Analytics reveals how its technology platform uses predictive analytics based on big data about employers, prospective employees, and the local and regional labor market to help senior living providers identify people who will thrive in their communities before they are hired. Belmont Village Senior Living offers the perspective of an integrated developer, owner, and operator of more than 30 high-quality senior housing communities across the US and in Mexico City and insight to their innovation strategy through collaborations with multiple universities to develop purpose driven programs. CarePatrol examines why it’s so important to work with a trusted advisor and how their free services help older adults locate the perfect senior living community to match their needs based on a thorough evaluation. Commonwealth Senior Living shares their philosophy of investing in their people to provide an inclusive environment and focus on building associates into future leaders. DispatchHealth informs how they help seniors reduce unnecessary emergency room visits, improve patient outcomes, and decrease healthcare costs by bringing advanced, on-demand, hospital-level care into homes and senior living communities. Legacy Healthcare Services discusses their therapeutic and wellness programming as an in-house provider of rehabilitative and preventative care services for senior living community residents to enhance their mobility and live their best lives. MBK Senior Living shares their unique Yoi Shigoto philosophy and why the “good work” focus in its communities builds trust, sets high standards, develops potential and contributes to society. Morrison Living shows how they partner with senior living communities across the country to ensure that every detail from the best trained hospitality professionals to the newest trends in food and design, and wellness programs make senior living communities the best place to live and the best place to work, Pathway to Living shares the importance of caring for senior living residents through a philosophy called VIVA! that strives to make every year of a person’s life the best it can be, regardless of age or physical impairment. Rendever demonstrates how they’re pioneering community-building across the senior living industry through their VR platform that creates shared experiences that form and strengthen connections, increasing their well-being while significantly reducing social isolation rates. SafelyYou, the leaders in artificial intelligence-enabled fall detection and prevention for dementia care, demonstrate how their program not only detects falls, but provides root-cause analysis to help prevent future falls, creating safer environments and improving resident well-being in senior living. Sinceri Senior Living talks about their Meaningful Moments® program for seniors founded on innovation, technology and education to bond caregivers and residents through an exploratory and scientifically proven approach to relationship building. Washington State University’s Granger Cobb Institute for Senior Living highlights their degree programs and professional development certificates in senior living management with courses focused on community operations, sales and marketing, financial management and leadership development Ziegler describes how nearly 120 years of service in healthcare and senior living inform an advisory approach focused on structuring creative capital solutions that ultimately support the delivery of quality care. Watch the entire Senior Living: Communities of Care series here premiering November 4, 2021. About Argentum Argentum  is the leading national association exclusively dedicated to supporting companies operating professionally managed, resident-centered senior living communities and the older adults and families they serve. Since 1990, Argentum has advocated for choice, independence, dignity, and quality of life for all older adults. Argentum member companies operate senior living communities offering assisted living, independent living, continuing care, and memory care services. Along with its state partners, Argentum’s membership represents approximately 75 percent of the senior living industry-an industry with a national  economic impact  of nearly a quarter of a trillion dollars and responsible for providing over 1.6 million jobs. These numbers will continue to grow as the U.S. population ages. Argentum’s programs and initiatives are driven by its membership. For more information about joining Argentum, please visit  Argentum.org/membership . Learn more at  Argentum.org . About dBase Media dBase Media (DBM) provides high resolution film production and a digital first communications strategy for leading professional associations, academia and global corporate brands since 2001. It applies advanced data insights across an omni-channel content distribution network to provide measurable outcome-based-accountability for its clients. DBM uses data mining, historical trends and predictive analytics to distribute content across heavily consumed video platforms such as CTV, YouTube, social media, mobile & desktop, broadcast TV. DBM applies insights through data analysis from search engines, social media, site visits, geographic location (geofence), 3rd party sources and more. DBM operates robust multi-stack software platforms for precise message targeting and comprehensive reporting transparency and insights to track and optimize ROI performance. For more information, contact Mitch Johnson 703-242-9700 or visit https://dbasemedia.com/. SOURCE: dBase Media