   
AreaMetrics receives $2 million from seed funding round
(Credit: Scott Olson/Getty Images) SUN VALLEY, ID - JULY 09: Aviv 'Vivi' Nevo (L), venture Capitalist with NV Investments, Eddie Cue (C), senior vice president of internet software and services at Apple Inc., and Producer Brian Grazer visit during the Allen & Company Sun Valley Conference on July 9, 2014 in Sun Valley, Idaho. Many of the worlds wealthiest and most powerful businessmen from media, finance, and technology attend the annual week-long conference which is in its 32nd year. March 9
by Staff Writer 
AreaMetrics, a provider of business tools for motor and brick retailers, has completed a seed funding round of $2 million. The investment round was headed by venture capital companies like Quest Venture Partners and Startup Capital Ventures. Other start-up investors like Seraph Group, former angel investors and social Starts participated in the capital funding round. The fund will be used to widen the company's customer base and expand management team. With the help of AreaMetrics , vendors can easily understand their customers' need and shopping module and improve their revenue growth. Retailers receive easy access to a wide range of database, with which they can track customer's shopping trend, enrich their marketing strategies, make good business decisions - leading to high revenue. Brandon Bennett, chief executive officer and co-founder of AreaMetrics, said that this new funding will help the company to strengthen its business portfolio and also enable it to provide better service to its customers. Merchants with AreaMetrics platform have more advantage than their peers in the industry. According to Startup Capital Ventures' Donavan Kealoha, the analytics platform for retail market is rapidly increasing with fresh technologies bringing a change in motor and brick businesses. This new investment signifies Startup Capital Ventures' trust in the executive team of AreaMetrics. Advertisement
Similarly, Exo, designer of protein bars, received a funding amount of $4 million in Series A funding round headed by AccelFoods. Other investors like Start Garden, Collaborative Fund, Amelia Boone, Tim Ferriss and Nas took part in the funding round. In addition, Property Partner, a London-based crowdfunding platform, announced the closure of roughly $22.4 million financing round headed by Octopus Ventures. NexWafe, a designer of wafers based in Germany, also raised a funding amount of $6.6 million in Series A round headed by Lynwood AG. Other venture capital financing gainers are United Wind, Culture Amp, Zaloni, The Floor, and Staff Finder, as reported by vatornews . Quest Venture Partners' Maarten Hooft appreciate the analytics data collected by AreaMetrics that are highly confidential with regard to privacy and other related aspects. Maarten added, "We believe analytical data is the next must-have for retailers, and that AreaMetrics is the premier solution for this valuable category. "
AreaMetrics very recently shifted its headquarters to Seattle as Hawaii lacked tech atmosphere and commercial residents in San Francisco were costly. The company was founded in 2014 with a vision to help retailers to enrich their business plans. The company received $1.75 million financing from Bay Area venture capital companies, UPSTART business journal said. The start-up industry is growing amid many challenges in the global market. AreaMetics is one among those start-ups that is moving forward with an aim to help merchant markets by providing well-designed analytics data. Advertisement
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AreaMetrics receives $2 million from seed funding round

Originally published July 24, 2016 at 8:00 pm
Areametrics co-founders Alan Solidum, left, Carey Bennett and Brandon Bennett. (AreaMetrics)
Areametrics is developing a system that uses Bluetooth technology to help retailers get a better handle on foot traffic in brick-and-mortar stores. Share story
Seattle Times staff
The Seattle Times
What: AreaMetrics, an analytics platform designed to help retailers understand the foot traffic of their physical customer base. Who: Chief Executive Officer Brandon Bennett and Chief Operating Officer Carey Bennett, husband and wife co-founders. What it does: AreaMetrics uses software and Bluetooth beacons, small devices that broadcast signals to nearby Bluetooth-enabled devices, to track how customers interact with brick-and-mortar businesses. The system provides data such as how long a person spends in the store, or amount of time spent in specific departments. How it works:AreaMetrics’ beacons communicate with customers’ Bluetooth-enabled phones through location services the customer must choose to enable for a retailer’s app. The data is collected anonymously during the process, protecting the customers’ privacy while offering a way to gather feedback. “It’s like a customer survey without having to bombard the customer,” Brandon Bennett said. Most Read Stories


Seattle startup uses Bluetooth to monitor customers’ shopping patterns

2016-03-08
  
  
SEATTLE, WA, AreaMetrics, a consumer analytics platform for brick and mortar retailers, today announced a $2 million seed round of financing. Click here for more funding data on AreaMetrics
To export AreaMetrics funding data to PDF and Excel, click here
The round was led by early stage venture capital firms Startup Capital Ventures and Quest Venture Partners. Other early stage investors, including Seraph Group, Social Starts, and previous angel investors, also joined the round. The new capital will allow the company to rapidly expand the reach of its consumer insight, onboard national retailers, and add key members to its executive team. AreaMetrics is a customer intelligence platform that helps retailers generate more revenue by understanding customer interests, preferences, and shopping patterns. The AreaMetrics solution allows merchants to easily derive actionable insights from a wealth of previously untapped data, unlocking valuable knowledge on the success of their marketing and advertising campaigns - leading to better business decisions and increased revenue. 'Big-box retailers that partner with AreaMetrics have a powerful advantage over their competition. This financing allows us to further improve the efficiency and strength of our offering as we work to empower our customers with cutting-edge technology and excellent service,' said Brandon Bennett, Co-Founder and CEO of AreaMetrics. 'The retail analytics market is growing, and will continue to grow as new technologies transform the brick-and-mortar business landscape. Our investment in AreaMetrics reflects our belief in the founding team, their ability to build a unique product employing an equally unique approach, and their vision for helping retailers engage with customers in meaningful ways,' said Donavan Kealoha of Startup Capital Ventures. Kealoha joined the AreaMetrics Board of Directors in January 2016. AreaMetrics was founded in 2014 in Honolulu, Hawaii, where the team was part of the Blue Startups accelerator. The company relocated in January 2016 to Seattle, Washington to take advantage of the plentiful talent, booming startup ecosystem, and access to business development partners. AreaMetrics is headquartered in the WeWork at Westlake Tower, one of Seattle's innovative co-working spaces. 'We are impressed with the privacy-sensitive, yet scalable, approach that AreaMetrics took to collecting retail consumer behavior,' said Maarten Hooft of Quest Venture Partners. 'We believe analytical data is the next must-have for retailers, and that AreaMetrics is the premier solution in this valuable category. '
About AreaMetrics
Shopping malls and retailers use AreaMetrics to gain powerful insights into customer demographics and shopping patterns. AreaMetrics recognizes customer behavior by leveraging Bluetooth Low Energy (BLE) technologies and a large community of mobile partners. Large retailers and restaurants leverage AreaMetrics insights to A/B-test marketing campaigns, generate traffic, and increase sales. AreaMetrics has offices in the heart of Seattle. To learn more, visit areametrics.com. About Startup Capital Ventures
Startup Capital Ventures invests in early-stage, B2B technology companies that require relatively small amounts of capital to achieve success. Startup Capital Ventures' geographic focus is Silicon Valley along with selective investments in Hawaii and elsewhere. About Quest Venture Partners
Quest Venture Partners is a Palo Alto based venture capital firm focused on helping exceptional founders at early-stage companies. View source version on businesswire.com: http://www.businesswire.com/news/home/20160307006617/en/
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AreaMetrics Closes $2M Seed Round

03/07/2016 | 09:58pm US/Eastern
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Providing Customer Analytics to Big-Box Retailers; Empowering      Merchants with Deeper Customer Insights than Ever Before
AreaMetrics, a Seattle-based consumer analytics platform for brick and      mortar retailers, today announced a $2 million seed round of financing      led by early stage venture capital firms Startup Capital Ventures and      Quest Venture Partners. Other early stage investors, including Seraph      Group, Social Starts, and previous angel investors, also joined the      round. The new capital will allow the company to rapidly expand the      reach of its consumer insight, onboard national retailers, and add key      members to its executive team. View the full release here: http://www.businesswire.com/news/home/20160307006617/en/
AreaMetrics founders: Alan Solidum, Carey Bennett, Brandon Bennett (Photo: Business Wire)
AreaMetrics is a customer intelligence platform that helps retailers      generate more revenue by understanding customer interests, preferences,      and shopping patterns. The AreaMetrics solution allows merchants to      easily derive actionable insights from a wealth of previously untapped      data, unlocking valuable knowledge on the success of their marketing and      advertising campaigns - leading to better business decisions and      increased revenue. “Big-box retailers that partner with AreaMetrics have a powerful      advantage over their competition. This financing allows us to further      improve the efficiency and strength of our offering as we work to      empower our customers with cutting-edge technology and excellent      service,” said Brandon Bennett, Co-Founder and CEO of AreaMetrics. “The retail analytics market is growing, and will continue to grow as      new technologies transform the brick-and-mortar business landscape. Our      investment in AreaMetrics reflects our belief in the founding team,      their ability to build a unique product employing an equally unique      approach, and their vision for helping retailers engage with customers      in meaningful ways," said Donavan Kealoha of Startup Capital Ventures. Kealoha joined the AreaMetrics Board of Directors in January 2016. AreaMetrics was founded in 2014 in Honolulu, Hawaii, where the team was      part of the Blue Startups accelerator. The company relocated in January      2016 to Seattle, Washington to take advantage of the plentiful talent,      booming startup ecosystem, and access to business development partners. AreaMetrics is headquartered in the WeWork at Westlake Tower, one of      Seattle’s innovative co-working spaces. “We are impressed with the privacy-sensitive, yet scalable, approach      that AreaMetrics took to collecting retail consumer behavior,” said      Maarten Hooft of Quest Venture Partners. “We believe analytical data is      the next must-have for retailers, and that AreaMetrics is the premier      solution in this valuable category.”
About AreaMetrics
Shopping malls and retailers use AreaMetrics to gain powerful insights      into customer demographics and shopping patterns. AreaMetrics recognizes      customer behavior by leveraging Bluetooth Low Energy (BLE) technologies      and a large community of mobile partners. Large retailers and      restaurants leverage AreaMetrics insights to A/B-test marketing      campaigns, generate traffic, and increase sales. AreaMetrics has offices      in the heart of Seattle. To learn more, visit areametrics.com . About Startup Capital Ventures
Startup Capital Ventures invests in early-stage, B2B technology      companies that require relatively small amounts of capital to achieve      success. Startup Capital Ventures’ geographic focus is Silicon Valley      along with selective investments in Hawaii and elsewhere. About Quest Venture Partners
Quest Venture Partners is a Palo Alto based venture capital firm focused      on helping exceptional founders at early-stage companies. View source version on businesswire.com: http://www.businesswire.com/news/home/20160307006617/en/
© Business Wire 2016


AreaMetrics : Raises $2 Million Seed Round Led by Startup Capital Ventures and Quest Venture Partners

Thumbnail
March 07, 2016 09:57 PM Eastern Standard Time
SEATTLE--( BUSINESS WIRE )--AreaMetrics, a Seattle-based consumer analytics platform for brick and      mortar retailers, today announced a $2 million seed round of financing      led by early stage venture capital firms Startup Capital Ventures and      Quest Venture Partners. Other early stage investors, including Seraph      Group, Social Starts, and previous angel investors, also joined the      round. The new capital will allow the company to rapidly expand the      reach of its consumer insight, onboard national retailers, and add key      members to its executive team. AreaMetrics is a customer intelligence platform that helps retailers      generate more revenue by understanding customer interests, preferences,      and shopping patterns. The AreaMetrics solution allows merchants to      easily derive actionable insights from a wealth of previously untapped      data, unlocking valuable knowledge on the success of their marketing and      advertising campaigns - leading to better business decisions and      increased revenue. “Big-box retailers that partner with AreaMetrics have a powerful      advantage over their competition. This financing allows us to further      improve the efficiency and strength of our offering as we work to      empower our customers with cutting-edge technology and excellent      service,” said Brandon Bennett, Co-Founder and CEO of AreaMetrics. “The retail analytics market is growing, and will continue to grow as      new technologies transform the brick-and-mortar business landscape. Our      investment in AreaMetrics reflects our belief in the founding team,      their ability to build a unique product employing an equally unique      approach, and their vision for helping retailers engage with customers      in meaningful ways," said Donavan Kealoha of Startup Capital Ventures. Kealoha joined the AreaMetrics Board of Directors in January 2016. AreaMetrics was founded in 2014 in Honolulu, Hawaii, where the team was      part of the Blue Startups accelerator. The company relocated in January      2016 to Seattle, Washington to take advantage of the plentiful talent,      booming startup ecosystem, and access to business development partners. AreaMetrics is headquartered in the WeWork at Westlake Tower, one of      Seattle’s innovative co-working spaces. “We are impressed with the privacy-sensitive, yet scalable, approach      that AreaMetrics took to collecting retail consumer behavior,” said      Maarten Hooft of Quest Venture Partners. “We believe analytical data is      the next must-have for retailers, and that AreaMetrics is the premier      solution in this valuable category.”
About AreaMetrics
Shopping malls and retailers use AreaMetrics to gain powerful insights      into customer demographics and shopping patterns. AreaMetrics recognizes      customer behavior by leveraging Bluetooth Low Energy (BLE) technologies      and a large community of mobile partners. Large retailers and      restaurants leverage AreaMetrics insights to A/B-test marketing      campaigns, generate traffic, and increase sales. AreaMetrics has offices      in the heart of Seattle. To learn more, visit areametrics.com . About Startup Capital Ventures
Startup Capital Ventures invests in early-stage, B2B technology      companies that require relatively small amounts of capital to achieve      success. Startup Capital Ventures’ geographic focus is Silicon Valley      along with selective investments in Hawaii and elsewhere. About Quest Venture Partners
Quest Venture Partners is a Palo Alto based venture capital firm focused      on helping exceptional founders at early-stage companies. Contacts


AreaMetrics Raises $2 Million Seed Round Led by Startup Capital Ventures and Quest Venture Partners

AreaMetrics

Happy Hour Pal

Booz Allen Hamilton

TransPerfect

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.

Store management tech (In-store retail tech)

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.

Grocery Retail Tech

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Targeted Marketing Tech

Acquired

AreaMetrics gathers foot-traffic insights and empowers brick and mortar merchants to create meaningful connections with customers. The company's platform enables merchants to measure key insights like Walk By Conversion, Customer Loyalty, and Visit Duration, just like the online clickstream.On January 31, 2020, AreaMetrics was acquired by Point Inside. The terms of the transaction were not disclosed.

Name	Donavan Kealoha
Firm
Work History
Other Seats	AreaMetrics

Name	Work History	Title	Status
Carey Bennett		Chief Operating Officer	Current
Alan Solidum		Chief Technology Officer	Current
Brandon Bennett	Happy Hour Pal, Booz Allen Hamilton, and TransPerfect	Founder, Chief Executive Officer	Former

Name	Carey Bennett	Alan Solidum	Brandon Bennett
Work History			Happy Hour Pal, Booz Allen Hamilton, and TransPerfect
Title	Chief Operating Officer	Chief Technology Officer	Founder, Chief Executive Officer
Status	Current	Current	Former

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