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Founded Year



Acquired | Acquired

Total Raised


About AreaMetrics

AreaMetrics gathers foot-traffic insights and empowers brick and mortar merchants to create meaningful connections with customers. The company's platform enables merchants to measure key insights like Walk By Conversion, Customer Loyalty, and Visit Duration, just like the online clickstream.On January 31, 2020, AreaMetrics was acquired by Point Inside. The terms of the transaction were not disclosed.

AreaMetrics Headquarter Location

1601 5th Avenue Suite 1100

Seattle, Washington, 98101,

United States


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Expert Collections containing AreaMetrics

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

AreaMetrics is included in 3 Expert Collections, including Store management tech (In-store retail tech).


Store management tech (In-store retail tech)

1,421 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.


Grocery Retail Tech

523 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Targeted Marketing Tech

327 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

AreaMetrics Patents

AreaMetrics has filed 1 patent.

patents chart

Application Date

Grant Date


Related Topics



Manufacturing, Supply chain management, Inventory, Distribution (business), SAGE sites


Application Date


Grant Date


Related Topics

Manufacturing, Supply chain management, Inventory, Distribution (business), SAGE sites



Latest AreaMetrics News

AreaMetrics receives $2 million from seed funding round

Jul 29, 2016

    AreaMetrics receives $2 million from seed funding round (Credit: Scott Olson/Getty Images) SUN VALLEY, ID - JULY 09: Aviv 'Vivi' Nevo (L), venture Capitalist with NV Investments, Eddie Cue (C), senior vice president of internet software and services at Apple Inc., and Producer Brian Grazer visit during the Allen & Company Sun Valley Conference on July 9, 2014 in Sun Valley, Idaho. Many of the worlds wealthiest and most powerful businessmen from media, finance, and technology attend the annual week-long conference which is in its 32nd year. March 9 by Staff Writer  AreaMetrics, a provider of business tools for motor and brick retailers, has completed a seed funding round of $2 million. The investment round was headed by venture capital companies like Quest Venture Partners and Startup Capital Ventures. Other start-up investors like Seraph Group, former angel investors and social Starts participated in the capital funding round. The fund will be used to widen the company's customer base and expand management team. With the help of AreaMetrics , vendors can easily understand their customers' need and shopping module and improve their revenue growth. Retailers receive easy access to a wide range of database, with which they can track customer's shopping trend, enrich their marketing strategies, make good business decisions - leading to high revenue. Brandon Bennett, chief executive officer and co-founder of AreaMetrics, said that this new funding will help the company to strengthen its business portfolio and also enable it to provide better service to its customers. Merchants with AreaMetrics platform have more advantage than their peers in the industry. According to Startup Capital Ventures' Donavan Kealoha, the analytics platform for retail market is rapidly increasing with fresh technologies bringing a change in motor and brick businesses. This new investment signifies Startup Capital Ventures' trust in the executive team of AreaMetrics. Advertisement Similarly, Exo, designer of protein bars, received a funding amount of $4 million in Series A funding round headed by AccelFoods. Other investors like Start Garden, Collaborative Fund, Amelia Boone, Tim Ferriss and Nas took part in the funding round. In addition, Property Partner, a London-based crowdfunding platform, announced the closure of roughly $22.4 million financing round headed by Octopus Ventures. NexWafe, a designer of wafers based in Germany, also raised a funding amount of $6.6 million in Series A round headed by Lynwood AG. Other venture capital financing gainers are United Wind, Culture Amp, Zaloni, The Floor, and Staff Finder, as reported by vatornews . Quest Venture Partners' Maarten Hooft appreciate the analytics data collected by AreaMetrics that are highly confidential with regard to privacy and other related aspects. Maarten added, "We believe analytical data is the next must-have for retailers, and that AreaMetrics is the premier solution for this valuable category. " AreaMetrics very recently shifted its headquarters to Seattle as Hawaii lacked tech atmosphere and commercial residents in San Francisco were costly. The company was founded in 2014 with a vision to help retailers to enrich their business plans. The company received $1.75 million financing from Bay Area venture capital companies, UPSTART business journal said. The start-up industry is growing amid many challenges in the global market. AreaMetics is one among those start-ups that is moving forward with an aim to help merchant markets by providing well-designed analytics data. Advertisement © 2016 VCPOST, All rights reserved. Do not reproduce without permission. Advertisement Tags

  • When was AreaMetrics founded?

    AreaMetrics was founded in 2014.

  • Where is AreaMetrics's headquarters?

    AreaMetrics's headquarters is located at 1601 5th Avenue, Seattle.

  • What is AreaMetrics's latest funding round?

    AreaMetrics's latest funding round is Acquired.

  • How much did AreaMetrics raise?

    AreaMetrics raised a total of $2.21M.

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