US – American producer and marketer of alcoholic beverages, Constellation Brands, has acquired a minority stake in premium canned wine brand Archer Roose for an undisclosed amount. The investment made through Constellation’s venture group is part of a broader commitment to devote US$100 million to women-led or -founded start-ups by 2028. In April, Constellation also…

Constellation Brands further expands reach in RTD beverages with acquisition of minority stake in Archer Roose wine brand

Constellation Brands Inc.
VICTOR, N.Y. – Constellation Brands Inc. announced that it has acquired a minority stake in wine brand Archer Roose. The investment was made through Constellation’s venture capital group as a part of Constellation’s Focus on Female Founders initiative, which aims to directly increase female representation and access to funding in the industry by investing $100 million in female-led or female-founded companies by 2028. Marian Leitner-Waldman and her husband, David, founded Archer Roose in 2015 on a mission to democratize wine by introducing consumers to luxury wine in an approachable format. To offer wines from the most renowned regions around the world – from Provence to Casablanca Valley – they created the “Traveling Vineyard” by partnering with small, adventurous winemakers who preserve terroir and approach viticulture with craftsmanship and deep respect for the environment. Driven by the idea of connecting to wine consumers through humor, actress and producer Elizabeth Banks joined the team as an investor and chief creative officer. “Marian, Elizabeth, and the team have created something truly unique in Archer Roose, making luxury wine distinctively fun and accessible for contemporary consumers who are curious about exploring the category,” said Mallika Monteiro, executive vice president and chief growth, strategy, and digital officer at Constellation Brands. “Their focus on planet-friendly, single serving formats resonates not just with the environmentally conscious values of this new generation of LDA drinkers, but also with consumer moderation trends that we are beginning to see take hold. We believe Archer Roose is well-positioned to grow the category by introducing premium wine to this segment through their welcoming, thoughtful, and honest brand.”
“We founded Archer Roose for a simple reason, we wanted to have a better glass of wine,” said Marian Leitner-Waldman. “Our consumers can discover wine regions and varietals while knowing what to expect from our products: dry, fruit-forward wines that are sustainably made and exceptionally delicious.”
Archer Roose strives to bring consumers high-quality wines in accessible formats that fit their modern lifestyle. Their luxury canned wines are offered in a number of crisp, refreshing varietals including Bubbly, Bubbly Rosé, Rosé, Pinot Grigio, Sauvignon Blanc, and Malbec. The brand is currently distributed in 46 states, can be found in major retailers like Kroger, Eataly, and Mariano’s, and will be on shelves in Target this fall. You can also enjoy Archer Roose at new heights through their partnership with JetBlue. Female-founded companies accounted for only 2% of venture capital investments in 2021, which was the second consecutive year that the number of female-founded companies receiving funding decreased. Analyses show female-founded startups that get funded are more likely to succeed and deliver higher value than male-founded companies. Female-founded companies also hire more women and help close the pay gap. Latest in Consumer Trends

Constellation Brands Invests in Wine Brand

Published Aug. 9, 2022
Dive Brief:
Constellation Brands acquired a minority stake in premium canned wine brand Archer Roose for an undisclosed amount, the companies said in a statement. The investment was made through Constellation’s venture group as a part of its broader commitment to devote $100 million to women-led or -founded start-ups by 2028. Dive Insight:
While Constellation is best known for its Mexican beers such as Modelo and Corona, the alcohol giant has been doubling down on its RTD portfolio recently. In addition to its investment and eventual acquisition with Austin, Constellation last month announced its Woodbridge brand is debuting a wine soda . Archer Roose was created in 2015 “to democratize wine by introducing consumers to luxury wine in an approachable format.” Today, its canned products are available in varieties like Rosé, Pinot Grigio, Sauvignon Blanc and Malbec in 46 states. Archer Roose is positioned to benefit from “consumer moderation trends that we are beginning to see take hold,” Mallika Monteiro, executive vice president and chief growth, strategy, and digital officer at Constellation Brands, said in a statement. “Archer Roose is well-positioned to grow the category by introducing premium wine to this segment.”
By investing in Archer Roose, Constellation is further expanding the reach of RTD beverages. The category has gained momentum through hard seltzers and experienced rapid growth more recently in spirits and wines as consumers look for new alcohol options in a convenient format. IWSR noted last October that volumes in the RTD market for alcohol products have been growing faster than any other major drinks category since 2018. They are expected to “significantly outperform the wider beverage alcohol market,” increasing their market share of total beverage alcohol from 4% in 2020 to 8% by 2025. At the time, Brandy Rand, chief operating officer of the Americas at IWSR, said RTD was growing at higher rates than spirits, wine and beer, “signaling a major shift in consumer interest in this category across all demographics.”
Constellation and other alcohol companies have little choice but to expand their presence in these categories. AB InBev made a big splash in 2019 by purchasing the rest of Babe Wine that it didn’t already own through its ZX Ventures affiliate. More recently, Diageo is partnering  on a line of premium canned cocktails crafted with Captain Morgan rum and Vita Coco coconut water, while Brown-Forman and Coca‑Cola announced plans to introduce a RTD cocktail  combining Jack Daniel’s Tennessee Whiskey and the iconic soda. Boston Beer has worked with Beam Suntory on Twisted Tea Sweet Tea Whiskey  and Sauza Agave Cocktails .

Constellation Brands buys minority stake in canned wine Archer Roose

Constellation Brands has acquired a minority stake in the wine brand Archer Roose through Constellation’s venture capital group as a part of the company's Focus on Female Founders initiative.
The post Constellation Brands acquires stake in Archer Roose appeared first on The MBS Group.

Constellation Brands acquires stake in Archer Roose

Constellation Brands has acquired a minority stake in US wine brand Archer Roose: an âaccessible luxury wine brand focused on offering consciously-crafted, worldly wines to a new generation of wine drinkersâ.

Constellation Brands acquires minority stake in canned wine brand

Companies focused on the production, distribution, and consumption of alcohol. This collection includes companies such as craft distilleries, e-commerce platforms, mobile apps, connected appliances, and alcohol substitutes, among others.

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Archer Roose produces canned wine. Its products include sparkling white and rosé wines from around the world. The firm was founded in 2014 and is based in Boston, Massachusetts.

Name	Title	Status
David Waldman	Founder	Current
Jan Kotowski-Chang	Chief Operating Officer	Current
Sara Gable	Chief Marketing Officer	Current
William Dillon	Chief Revenue Officer	Current

Name	David Waldman	Jan Kotowski-Chang	Sara Gable	William Dillon
Work History
Title	Founder	Chief Operating Officer	Chief Marketing Officer	Chief Revenue Officer
Status	Current	Current	Current	Current

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