OpenX is a global provider in digital and mobile advertising technology. OpenX's vision is to unleash the full economic potential of digital media companies. OpenX products, including OpenX Enterprise, OpenX Market, OpenX Lift and JumpTime provide a unique Software-as-a-Service platform by combining ad serving, an ad exchange, a Supply Side Platform and content valuation.

HIRO Media is a global provider of video advertising management and optimization technology combining online media with the knowledge of TV advertising to create a solution converging new media capabilities with proven TV brand advertising practices. Its platform provides a unified solution across all IP based devices.

PocketMath is a self-serve, mobile advertising OS for programmatic mobile. The company makes it easy to buy smartphone and tablet ad impressions, within apps, games, and mobile websites, all in real-time. In one platform, users can gain immediate access to the worlds supply of mobile programmatic inventory.

LiveRail is providing technology products and services for online video advertising. The company's video-focused approach aims to allow it to deliver advertising technology tools, empowering publishers and advertisers to make the most of the opportunities of online video. LiveRail believes the solution lies in creating new, video-specific approaches and technology platforms to manage, deliver, optimize and track video advertising.

Since the company launched the industry's first exchange platform in the spring of 2005, adoption of ad exchanges, both from a participation and development standpoint, has been enthusiastic. The company love that validation. The Right Media Exchange has made the concept of a fair, open, standardized marketplace, and the efficiency and profitability that result for all buyers/sellers, fundamental in the company's industry. Today, over 170 Exchange members, and the 45,000+ buyers and sellers they bring with them, trade over five billion impressions a day on the Exchange. While it started as, and continues to be, the most sensible solution for monetizing and buying non-premium inventory, that's only a fraction of the picture. RMX is a holistic solution for managing their ad business-from full ad serving, to business development, to business expansion. Founded in 2003, Right Media is a Yahoo! company based in New York, with offices in London, Moscow, Eugene, San Francisco and Tallahassee.n

AdMeld is an ad network optimization company. AdMeld helps publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.