HIRO Media is a global provider of video advertising management and optimization technology combining online media with the knowledge of TV advertising to create a solution converging new media capabilities with proven TV brand advertising practices. Its platform provides a unified solution across all IP based devices.

OpenX is a global provider in digital and mobile advertising technology. OpenX's vision is to unleash the full economic potential of digital media companies. OpenX products, including OpenX Enterprise, OpenX Market, OpenX Lift and JumpTime provide a unique Software-as-a-Service platform by combining ad serving, an ad exchange, a Supply Side Platform and content valuation.

Since the company launched the industry's first exchange platform in the spring of 2005, adoption of ad exchanges, both from a participation and development standpoint, has been enthusiastic. The company love that validation. The Right Media Exchange has made the concept of a fair, open, standardized marketplace, and the efficiency and profitability that result for all buyers/sellers, fundamental in the company's industry. Today, over 170 Exchange members, and the 45,000+ buyers and sellers they bring with them, trade over five billion impressions a day on the Exchange. While it started as, and continues to be, the most sensible solution for monetizing and buying non-premium inventory, that's only a fraction of the picture. RMX is a holistic solution for managing their ad business-from full ad serving, to business development, to business expansion. Founded in 2003, Right Media is a Yahoo! company based in New York, with offices in London, Moscow, Eugene, San Francisco and Tallahassee.n

DoubleClick provides interactive marketing/advertising solutions. DoubleClick was founded in 1995 by Kevin O'Connor and Dwight Merriman. It was formerly listed as "DCLK" on the NASDAQ, and was subsequently purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005. In March 2008, Google acquired DoubleClick for US$3.1 billion.

Rubicon Project is an online advertising solution that assists website publishers with monetizing ad space. On April 1, 2020, Rubicon Project merged with Telaria to form Magnite, terms of the transaction were not disclosed.

FreeWheel unifies linear and digital TV to create an inventory marketplace. FreeWheel, A Comcast Company, comprised of FreeWheel Publishers, FreeWheel Markets, and FreeWheel Advertisers.