StageSeries D - II | Alive
Last Raised$10M | 3 yrs ago
AppsFlyer provides a mobile attribution and marketing data analytics platform for marketers and developers to grow businesses. It provides fraud protection, data analytics, privacy-preserving technologies, advanced measurement, and more. The company was founded in 2011 and is based in San Francisco, California.
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ESPs containing AppsFlyer
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The marketing attribution market helps businesses understand which marketing channels are driving sales and revenue. Traditional methods of attribution, such as last-click models, are no longer effective in today's multi-channel marketing landscape. These vendors offer solutions that analyze the entire customer journey across multiple platforms to assign credit fairly and accurately. This allows f…
AppsFlyer named as Leader among 12 other companies, including Branch, Measured, and Funnel.
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AppsFlyer's Products & Differentiators
Provides full visibility into the customer journey across every channel and device, while preserving customer privacy. AppsFlyer’s measurement suite provides complete visibility into paid, owned, offline and in-ap data across mobile, web, and CTV in order to provide a complete view of the real value of every campaign. This includes multi-touch attribution, SKAd Network attribution.
Research containing AppsFlyer
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned AppsFlyer in 4 CB Insights research briefs, most recently on Apr 21, 2023.
Expert Collections containing AppsFlyer
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
AppsFlyer is included in 3 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
Targeted Marketing Tech
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Retail Media Networks
Tech companies helping retailers build and operate retail media networks.
AppsFlyer has filed 1 patent.
Computer memory, Metadata, Data management, Social networking services, ISO/IEC 11179
Computer memory, Metadata, Data management, Social networking services, ISO/IEC 11179
Latest AppsFlyer News
Jun 5, 2023
The network as a service market is forecast to grow by USD 19,994.1 mn during 2022-2027, accelerating at a CAGR of 19.9% during the forecast period. The report on the network as a service market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing use of cloud services by enterprises, high reliability and security for mission-critical businesses applications, and rising demand for widespread and high-speed network coverage. The network as a service market is segmented as below: By End-user Middle East and Africa This study identifies the increasing inclination toward cloud technology as one of the prime reasons driving the network as a service market growth during the next few years. Also, increasing new data center infrastructures worldwide and demand for low-cost IT infrastructure and faster data accessibility will lead to sizable demand in the market. The report on the network as a service market covers the following areas: Network as a service market sizing Network as a service market forecast Network as a service market industry analysis The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading network as a service market vendors that include Akamai Technologies Inc., AppsFlyer Ltd., Cisco Systems Inc., DATADOME group, Forter Ltd., Human Security Inc., Imperva Inc., InfiSecure Technologies Inc., Intechnica Ltd., Kasada Pty Ltd., Microsoft Corp., Nokia Corp., Oracle Corp., Pixalate Europe Ltd., Reblaze Technologies Ltd., Shape Software Inc., Six Dee Netad Solutions Pvt. Ltd., Stealth Network Services, Telstra Ltd., The Drupal Association, Variti International GmbH, and VMware Inc. Also, the network as a service market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities. The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth. Executive Summary: The publisher recognizes the following companies as the key players in the global network as a service market: Akamai Technologies Inc., AppsFlyer Ltd., Cisco Systems Inc., DATADOME group, Forter Ltd., Human Security Inc., Imperva Inc., InfiSecure Technologies Inc., Intechnica Ltd., Kasada Pty Ltd., Microsoft Corp., Nokia Corp., Oracle Corp., Pixalate Europe Ltd., Reblaze Technologies Ltd., Shape Software Inc., Six Dee Netad Solutions Pvt. Ltd., Stealth Network Services, Telstra Ltd., The Drupal Association, Variti International GmbH, and VMware Inc. Commenting on the report, an analyst from the research team said: 'The latest trend gaining momentum in the market is increasing inclination toward cloud technology.' According to the report, one of the major drivers for this market is the increasing use of cloud services by enterprises. The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. Key Topics Covered:
AppsFlyer Frequently Asked Questions (FAQ)
When was AppsFlyer founded?
AppsFlyer was founded in 2011.
Where is AppsFlyer's headquarters?
AppsFlyer's headquarters is located at 100 1st Street, Floor 25, San Francisco.
What is AppsFlyer's latest funding round?
AppsFlyer's latest funding round is Series D - II.
How much did AppsFlyer raise?
AppsFlyer raised a total of $303.1M.
Who are the investors of AppsFlyer?
Investors of AppsFlyer include Salesforce Ventures, Magma Venture Partners, Pitango Venture Capital, DTCP, Qumra Capital and 5 more.
Who are AppsFlyer's competitors?
Competitors of AppsFlyer include Singular and 7 more.
What products does AppsFlyer offer?
AppsFlyer's products include Measurement Suite and 4 more.
Who are AppsFlyer's customers?
Customers of AppsFlyer include eBay, Kabam, Macy, PizzaHut and UnionBank.
Compare AppsFlyer to Competitors
Singular enables data-oriented marketers to connect, measure, and optimize siloed marketing data. It provides a solution that combines mobile attribution with cost aggregation, flexible return on investment (ROI) analytics, and automatic loading directly into business intelligence (BI) tools. It was founded in 2014 and is based in Palo Alto, California.
Branch provides a mobile linking and measurement platform. It helps mobile applications grow with deep links that power referral systems, sharing links, invites, and marketing links with full attribution and analytics. It offers solutions that unify user experience and measurement across different devices, platforms, and channels. It was founded in 2014 and is based in Palo Alto, California.
Kochava offers a unique, holistic and unbiased approach to mobile attribution and analytics for connected devices. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava's tools enable customers to turn their data into actionable information. With over 2,000 publisher and network integrations including Facebook, Google, Pandora and Amazon, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media.
Countly is a mobile application analytics platform. It collects data from mobile applications, processes this data in real-time, and gives advanced tools to understand users better. Countly was founded in 2012 and is based in London, United Kingdom.
Adverity offers a marketing and ETL platform that can connect and manage data sources, create data stack with data normalization, and calculate and clean up functionalities.
Provider of micro campaign strategy solutions. The company uses audience data and analytics across social media and audio media channels to predict target audience and launch social media campaign. It provides media optimization engine for publishers to manage data driven campaigns.
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