AppsFlyer
Founded Year
2011Stage
Series D - II | AliveTotal Raised
$303.1MValuation
$0000Last Raised
$10M | 3 yrs agoRevenue
$0000About AppsFlyer
AppsFlyer provides a mobile attribution and marketing data analytics platform. It provides fraud protection, data analytics, privacy-preserving technologies, advanced measurement, and more. The company offers onelink which is a deep linking technology, which sends the user either directly to the chosen in-application content or to download the application in the right application store. The company was founded in 2011 and is based in San Francisco, California.
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AppsFlyer's Product Videos
ESPs containing AppsFlyer
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The data clean rooms market focuses on providing secure and privacy-enhanced environments for data collaboration and analysis. Data clean rooms are controlled environments where organizations can safely share and analyze sensitive or regulated data while maintaining compliance with privacy regulations and data protection laws. These environments often employ advanced techniques such as differentia…
AppsFlyer named as Leader among 11 other companies, including InfoSum, Tamr, and Acompany.
AppsFlyer's Products & Differentiators
Measurement Suite
Provides full visibility into the customer journey across every channel and device, while preserving customer privacy. AppsFlyer’s measurement suite provides complete visibility into paid, owned, offline and in-ap data across mobile, web, and CTV in order to provide a complete view of the real value of every campaign. This includes multi-touch attribution, SKAd Network attribution.
Research containing AppsFlyer
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CB Insights Intelligence Analysts have mentioned AppsFlyer in 6 CB Insights research briefs, most recently on Sep 6, 2023.
Sep 6, 2023
The data security market map
Aug 14, 2023
The cookieless targeting market map
Expert Collections containing AppsFlyer
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
AppsFlyer is included in 3 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
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Targeted Marketing Tech
659 items
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Retail Media Networks
463 items
Tech companies helping retailers build and operate retail media networks. Includes solutions like demand-side platforms, AI-generated content, digital shelf displays, and more.
AppsFlyer Patents
AppsFlyer has filed 1 patent.
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
10/11/2012 | 7/16/2019 | Computer memory, Metadata, Data management, Social networking services, ISO/IEC 11179 | Grant |
Application Date | 10/11/2012 |
|---|---|
Grant Date | 7/16/2019 |
Title | |
Related Topics | Computer memory, Metadata, Data management, Social networking services, ISO/IEC 11179 |
Status | Grant |
Latest AppsFlyer News
Sep 20, 2023
(Photo: Sinay David) “I think the gaming industry specifically in Israel is super interesting,” said Yevgeny Peres, EVP Product Strategy at AppsFlyer. “I think this conference tells the story very well of how collaborative it is, specifically here because of how in general markets are siloed geographically and vertically within a specific genre, and here because of the proximity and how people grew together with this industry in Israel, there is a lot of knowledge being shared. This is probably one of the main reasons why specifically Israeli gaming is so successful and growing.” Peres is leading the product strategy at AppsFlyer, a SaaS mobile marketing analytics and attribution platform. Gaming is described as “one of the most important verticals” for the company due to its growth and sophistication and the company recently opened its own dedicated gaming brand to provide the right technologies and the right tools for that specific category. “Our eyes are on the gaming industry in general because of how usually it adapts faster than many other industries in terms of evolving their strategies,” he continued. “We’re seeing very interesting trends in how companies are outsmarting each other by many companies trying to do more with less these days… Essentially driving their decision-making process to move the needle and this is where the focus is at.” You can watch the entire exchange in the video above. TAGS
AppsFlyer Frequently Asked Questions (FAQ)
When was AppsFlyer founded?
AppsFlyer was founded in 2011.
Where is AppsFlyer's headquarters?
AppsFlyer's headquarters is located at 100 1st Street, Floor 25, San Francisco.
What is AppsFlyer's latest funding round?
AppsFlyer's latest funding round is Series D - II.
How much did AppsFlyer raise?
AppsFlyer raised a total of $303.1M.
Who are the investors of AppsFlyer?
Investors of AppsFlyer include Salesforce Ventures, Magma Venture Partners, Pitango Venture Capital, Goldman Sachs, DTCP and 5 more.
Who are AppsFlyer's competitors?
Competitors of AppsFlyer include Singular and 7 more.
What products does AppsFlyer offer?
AppsFlyer's products include Measurement Suite and 4 more.
Who are AppsFlyer's customers?
Customers of AppsFlyer include eBay, Kabam, Macy's, PizzaHut and UnionBank.
- Predict emerging trends
- See competitors' playbooks
- Stalk the smart money
- Identify tomorrow's challengers
- Spot growing industries
- Kill analyst data work
Compare AppsFlyer to Competitors
Singular enables data-oriented marketers to connect, measure, and optimize siloed marketing data. It provides a solution that combines mobile attribution with cost aggregation, flexible return on investment (ROI) analytics, and automatic loading directly into business intelligence (BI) tools. The company was founded in 2014 and is based in Palo Alto, California.
Branch provides a mobile linking and measurement platform. It enables brands to build and measure engaging and relevant end-user experiences across all platforms, devices, and channels. The company was founded in 2014 and is based in Palo Alto, California.
Kochava offers a unique, holistic and unbiased approach to mobile attribution and analytics for connected devices. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava's tools enable customers to turn their data into actionable information. With over 2,000 publisher and network integrations including Facebook, Google, Pandora and Amazon, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media.
Countly offers product analytics solutions. The company helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. It collects data from mobile applications, processes this data in real time, and gives advanced tools to understand users better. Countly was founded in 2012 and is based in London, United Kingdom.
Madgicx is an omnichannel marketing platform with creative intelligence and autonomous ad-buying capabilities that optimizes ads across Facebook and Google.
B2Metric operates as a behavioral artificial intelligence (AI) platform. It provides an artificial intelligence-based analytical solution that offers customer journey predictive analytics, risk scoring, customer movement prediction, segmentation, campaign, and price optimization process management. It serves finance, insurance, telecommunications, digital applications, e-commerce, automotive, retail, and mobile games. It was founded in 2018 and is based in Istanbul, Turkey.
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