Feb 29, 2016

By FinSMEs Mobile Action , a San Francisco, CA-based provider of an app store intelligence and optimization platform, acquired Appmind, a provider of an App Store optimization (ASO) tool. The amount of the deal was not disclosed. The acquisition aims to allow Mobile Action to accelerate growth and add backend technology. Together, Mobile Action and Appmind’s technologies will continue to develop tools and features to enable app developers and publishers to understand ASO, while providing App Store insights and data. As a result of the partnership, Gabriel Machuret, ASO expert and author of “ASO Bible” and “ASO Ninja”, will join the Mobile Action team as a brand ambassador. Led by Gabriel Machuret, owner and CEO, Appmind is an App Store optimization and marketing service that allows developers to improve the visibility of a mobile app in the App Store. Led by Aykut Karaalioglu, founder and CEO, Mobile Action is an app store analytics and intelligence platform featuring a dashboard that helps pinpoint areas in an app that need improvement and provides developers with actionable steps to follow to boost discoverability. FinSMEs