Search company, investor...
Applitools company logo


Founded Year



Acq - Fin | Alive

Total Raised


Last Raised

$250M | 2 yrs ago

About Applitools

Applitools is a provider of AI-based Automated Visual Testing and Monitoring for mobile, web, and native apps in a fully automated way that enables Continuous Deployment. Founded in 2013, Applitools uses sophisticated AI-based image processing technology to ensure that an app appears correctly and functions properly on all mobile devices, browsers, operating systems, and screen sizes. Applitools is based in San Mateo, California and Tel Aviv, Israel.

Headquarters Location

155 Bovet Road Suite 600

San Mateo, California, 94402,

United States


Applitools's Product Videos

Compete with Applitools?

Ensure that your company and products are accurately represented on our platform.

Applitools's Products & Differentiators

    Applitools Eyes

    Applitools Eyes is The World's Most Intelligent Automated Testing Platform, providing visual regression at scale powered by Visual AI.

Expert Collections containing Applitools

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Applitools is included in 2 Expert Collections, including AI 100.


AI 100

199 items


Artificial Intelligence

10,449 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

Applitools Patents

Applitools has filed 4 patents.

patents chart

Application Date

Grant Date


Related Topics




Software design patterns, Regression analysis, Software design, Diagrams, Systems engineering


Application Date


Grant Date



Related Topics

Software design patterns, Regression analysis, Software design, Diagrams, Systems engineering



Latest Applitools News

Applitools Named A Strong Performer in The Forrester Wave: Continuous Automation Testing Platforms, Q4 2022

Feb 22, 2023

Share Independent research firm identifies Applitools as one of the most significant continuous automation testing platforms on the market Applitools , provider of the next generation test automation platform powered by Visual AI, announced it is a Strong Performer in The Forrester Wave: Continuous Automation Testing Platforms, Q4 2022 report. Applitools’ Ultra Fast Test Cloud makes a visually perfect UI possible by drastically improving the speed, accuracy, and coverage of entire test automation strategies. In the report, Forrester Vice President and Principal Analyst Diego Lo Giudice states, “[Applitools] offers a high-performing multibrowser and mobile-device cloud testing grid capability that supports automated native-mobile testing across mobile devices without the setup and teardown of an emulator for every test.” Lo Giudice goes on to say, “Applitools is ideal for organizations with developer coding testing skills and a strong open source development and testing strategy, where web/mobile content precision at scale is a must.” Market approach Partner ecosystem Applitools has revolutionized automated testing by using artificial intelligence and machine learning technology to visually capture, analyze and validate components, websites, and applications with more speed and accuracy than the human eye. According to the report, a reference client said, “Applitools provides the source of truth of your system in the wild.” Applitools Eyes can validate thousands of elements across User Interfaces in just minutes, even intelligently testing dynamic content like ads or app dashboards. As test validation becomes better and more ubiquitous at comparing interfaces, it yields more test results that testing and engineering teams must analyze, group and maintain. Using Visual AI, Applitools automatically analyzes these comparisons and groups them together based on environments, design components, browsers and more. Once grouped and reviewed, auto-maintenance also takes care of updating the new baselines – saving hours of repeat work in every release cycle. According to Applitools’ 2022 State of UI/UX Report, 60% of Applitools customers are deploying changes to production daily, while only 37% of non-customers are deploying daily. This increase in release velocity is directly attributable to the significant increase in test coverage that Applitools offers. Applitools customers see more than 75% test coverage on average compared to non-customers that see less than 50% test coverage on average. With Applitools, test suite execution takes less than 15-20 minutes on average which is 4x faster than non-customers using traditional methods. “We are proud to be recognized as a Strong Performer in this year’s Forrester Wave report,” said Gil Sever, CEO at Applitools. “Applitools scored the highest marks among the digital testing vendors in the report. For years, we have enabled engineering teams to work at the pace of CI/CD while ensuring flawless digital experiences are delivered – a must in organizations undergoing digital transformation. We will continue our legacy of modernizing testing strategies through Visual AI technology and the Applitools Ultrafast Test Cloud.” PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Prev Post

Applitools Frequently Asked Questions (FAQ)

  • When was Applitools founded?

    Applitools was founded in 2013.

  • Where is Applitools's headquarters?

    Applitools's headquarters is located at 155 Bovet Road, San Mateo.

  • What is Applitools's latest funding round?

    Applitools's latest funding round is Acq - Fin.

  • How much did Applitools raise?

    Applitools raised a total of $41.5M.

  • Who are the investors of Applitools?

    Investors of Applitools include Thoma Bravo, Magma Venture Partners, Sierra Ventures, iAngels, La Maison and 4 more.

  • Who are Applitools's competitors?

    Competitors of Applitools include Sauce Labs and 4 more.

  • What products does Applitools offer?

    Applitools's products include Applitools Eyes and 1 more.

Compare Applitools to Competitors

SmartBear Logo

SmartBear specializes in software quality tools for teams. The company's products help deliver the highest quality and best performing software possible while helping teams ship code. With products for API testing, UI testing, code review and performance monitoring across mobile, web and desktop applications, SmartBear equips every development, testing and operations team member with the tools to ensure quality at every stage of the software cycle.

TestingBot Logo

We provide website owners with automated website testing. We run tests on a daily basis, test various flows and send alerts when something is broken. This way website owners dont lose money and visitors.

HeadSpin Logo

HeadSpin provides mobile, IoT and 5G solutions that aim to optimize connected experiences across applications, devices, and networks. HeadSpin aims to allows developers to test and monitor their apps in real time, on real devices and in real world conditions before, during and after an app is released. Infrastructure consists of 32,000+ SIM enabled devices in 160+ locations in 110+ countries across 1,000+ telecom networks. Per the company, Headspin supports every type of iOS and Android device including phones, tablets, wearables and TVs, all through an API with no SDK required and all browsers. In August 2020, financial irregularities identified at the company forced a restatement of financials. This resulted in it taking its forecast of $100M in annual recurring revenue (ARR) down to $15M in ARR. As a result of these irregularities and the financial restatement, the company, previously valued at $1.16B was recapitalized and the value of its Series C stock was reported by the media to be taken down to $250M.

LambdaTest Logo

LambdaTest operates as a test orchestration platform. Its core test execution platform allows users to run both manual and automated tests of website and mobile applications in different browsers, browser versions, and operating system environments. It was founded in 2017 and is based in San Francisco, California.

mabl Logo

mabl is a low-code, intelligent test automation platform. Agile teams use mabl's SaaS platform for automated end-to-end testing that integrates directly into the entire development lifecycle. It is easy to create, execute, and maintain software tests with mabl. The company's native, auto-heal capability evolves tests with a customer's changing UI, and comprehensive test results help users quickly resolve bugs before they reach production.


SmartDust provides live, automated and continuous testing for web and mobile apps on a test platform.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.