Applied Predictive Technologies
Founded Year
1999Stage
Acquired | AcquiredTotal Raised
$107MValuation
$0000About Applied Predictive Technologies
Applied Predictive Technologies (APT) is a purely cloud-based predictive analytics software company. APT's Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of advertising, marketing, pricing, merchandising, operations and capital initiatives, tailoring investments in these areas to maximize ROI. APT's customer portfolio includes Walmart, Staples, Lowe's, SunTrust, Hilton Hotels, Anheuser-Busch InBev, McDonald's and others. APT has offices in Washington, D.C., San Francisco, London, and Taipei.
Applied Predictive Technologies Headquarter Location
901 North Stuart Street Suite 1000
Arlington, Virginia, 22203,
United States
703-875-7700
Applied Predictive Technologies Patents
Applied Predictive Technologies has filed 16 patents.
The 3 most popular patent topics include:
- Data management
- Classification algorithms
- Cleaning product brands
Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
10/29/2018 | 4/6/2021 | Data management, Statistical outliers, Statistical charts and diagrams, Machine learning, Classification algorithms | Grant |
Application Date | 10/29/2018 |
---|---|
Grant Date | 4/6/2021 |
Title | |
Related Topics | Data management, Statistical outliers, Statistical charts and diagrams, Machine learning, Classification algorithms |
Status | Grant |
Latest Applied Predictive Technologies News
Oct 10, 2017
Author Dive Brief: Three-quarters of executives at traditional retailers say they’ve increased their investment in online channels as they face challenges in pricing, delivery speed and cost, and marketing and brand recognition from online players, according to a report from Applied Predictive Technologies’ and The Economist magazine’s Economist Intelligence Unit. Nearly half (47%) say they face "significant" competition from pure-play e-commerce rivals and another 37% say they face "moderate" competition, according to the report. Amazon is viewed as the dominant source of the competition by 42% of respondents, followed by eBay with 14%. Traditional retailers are responding with initiatives that have entailed shuttering stores (60%), cutting prices (44%), boosting assortment (68%) and other measures, according to the report. Fewer than a third have been able to recoup more than 25% of their lost in-store sales through their online channels. Another 12% plan to cut prices in the future, the research found. Dive Insight: The report demonstrates the pickle retailers are in as they attempt to take on challenges presented by e-commerce — and pricing appears to be a significant problem. Among retailers that have closed stores but successfully recouped more than 25% of revenue, nearly three quarters (72%) have reduced prices. It's easy to guess why. For the two decades of Amazon’s entry into retail, disruption from e-commerce has rested largely on consumers’ ability to easily compare prices, and that’s only been fueled by their ability to do so on their phones, including while they’re in stores. But the logistics of e-commerce are also more complex and expensive than traditional retail distribution, so the turn to online sales provides a double-whammy hit to margins. "E-commerce has taken its toll on traditional retailers and, as our survey reveals, six out of ten respondents have closed stores in the past three years as a result of online-only competition," Pete Swabey, editorial director of EMEA Thought Leadership at The Economist Intelligence Unit, said in a statement. "But the survey also reveals the strategies that retailers are adopting to fight back. These include increasing their product selection, reducing prices, and expanding loyalty programs to better understand customer behavior. They are also emphasizing the unique strengths of the in-store shopping experience, in particular through an increased focus on staff training." Online sales account for less than 10% of all retail sales, according to the U.S. Department of Commerce. To drive traffic to stores and avoid some of the higher costs of online orders, legacy retailers are making changes to stores, revamping merchandising, boosting their in-store experience and training employees. The most common in-store response to online competition is employee training — with retailers aiming to make employees more knowledgeable (70%) and helpful (58%). The endless aisle provided by many e-commerce players is leading most retailers (68%) to expand their product selection, and the data advantage enjoyed by online retailers have led more than half (54%) to boost or introduce loyalty programs, with another quarter (24%) planning new loyalty programs in the future. The expense and complexity of responding to online competition requires thoughtful strategies, and in particular, shuttering stores should not be done lightly, according to APT Senior Vice President Jonathan Marek. "In such a competitive environment, it is critical that brick-and-mortar retailers not just adapt, but adapt smartly," Marek said. "With so many initiatives to try across so many different areas of the business, those that can most quickly and effectively implement winning ideas will be the victors in the age of e-commerce. While there are many methods retailers can use to inform decision-making, in particular, findings show that among the respondents that leverage scientific testing to evaluate new ideas, 60% have either not closed stores as a result of online competition, or have recouped more than half of sales lost from store closures." Recommended Reading:
You May Also Like

RapidMiner, formerly Rapid-I, is redefining how business analysts use Big Data to predict the future. With an open source heritage, RapidMiner is one of today's most widely known and used predictive analytics platforms, providing powerful solutions for a wide variety of industries.

QAD (Nasdaq: WADA) provides suppliers and sub-suppliers around the world with the right solution to balance demand and supply, all while reducing inventory and meeting stringent quality standards and demanding delivery schedules. It is based in Santa Barbara, California.

HIVERY is an AI company focused on retail ROI through AI-backed product recommendations, price learning, space rationalization, and effective promotions.

Afresh offers a digital supply chain platform for fresh food and produce industries. The company's platform features AI-powered solutions for ordering, production and merchandising processes.

WideOrbit is a technology platform for media companies built to create value on both sides of media transactions.

Nextail is a cloud-based software that uses advanced analytics and optimization algorithms based on fast fashion paradigms to improve inventory allocation and store operations.
Discover the right solution for your team
The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.