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Founded Year



Convertible Note - II | Alive

Total Raised


Last Raised

$14.2M | 1 yr ago



Mosaic Score

+20 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Applied Data Finance

Applied Data Finance (ADF) operates Personify Financial, which applies technology and advanced techniques in data science and machine learning to optimally assess the credit risk of non-prime borrowers and acts as an installment loan lender, offering loans in a range of sizes and terms.

Applied Data Finance Headquarter Location

15373 Innovation Drive Suite 250

San Diego, California, 92128,

United States


Latest Applied Data Finance News

Applied Data Finance Raises $14.2 Million Through Latest Investment Round

Nov 13, 2020

Applied Data Finance , LLC (ADF), a “technology-enabled lender” and asset manager, announced on Thursday it raised $14.2 million through its latest investment round Founded in 2014, Applied Data Finance is the parent of consumer lending brand Personify Financial. The company stated it combines four unique strengths to deliver a breakthrough in credit data analysis for millions of people. “Our Mission [is to give] the underbanked the credit they deserve. It’s our reason for being. US financial institutions have basically said ‘no’ to millions of Americans who are deserving of credit. They say it’s too risky to lend to these ‘less than prime’ customers. As a result, over a third of these people turn to payday loans.” Krishna Gopinathan, Co-Founder and CEO of ADF, spoke about the investment by stating: “Finalizing this capital deal in a difficult economic environment demonstrates the strength of the platform and positions ADF to be successful in 2021 and beyond. Our ability to select economically resilient consumers has enabled the creation of a solid loan book built to grow profitably in virtually any economy.” The investment round’s funding will notably drive ADF’s continued growth and allow the company to serve more underbanked individuals in need of straightforward, affordable loans. Sponsored Links by DQ Promote

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Expert Collections containing Applied Data Finance

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Applied Data Finance is included in 3 Expert Collections, including Digital Lending.


Digital Lending

1,335 items

This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.


Artificial Intelligence

8,323 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.



7,256 items

US-based companies

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