About Applied Data Finance
Applied Data Finance is a financial partner for underbanked Americans. It operates Personify Financial, an online platform that applies technology in data science and machine learning to optimally assess the credit risk of non-prime borrowers. Personify Financial acts as an installment loan lender, offering loans in a range of sizes and terms. Applied Data Finance was founded in 2014 and is based in San Diego, California.
Applied Data Finance's Product Videos
Applied Data Finance's Products & Differentiators
We provide consumers with personal loans of $1,000 to $10,000 with biweekly, semimonthly, or monthly payment schedules over 12, 24, or 36 months.
Expert Collections containing Applied Data Finance
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Applied Data Finance is included in 3 Expert Collections, including Digital Lending.
This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.
Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Latest Applied Data Finance News
Oct 14, 2022
Park Cities Asset Management, LLC (“Park Cities”), an alternative investment firm focused on providing flexible debt solutions, announced that it has provided $30 million of debt capital commitments to Applied Data Finance (“ADF”). Through its Personify Financial platform, ADF offers underestimated Americans an affordable, responsible alternative for unsecured personal installment loans. “With the flexible financing provided by Park Cities, we look forward to continuing to grow by responsibly connecting consumers with capital.” “We are pleased to provide this capital commitment to ADF and support the growth of ADF’s consumer loan portfolio,” said Alex Dunev , Managing Partner at Park Cities. “This investment reflects Park Cities’ confidence in ADF’s ability to serve the underestimated while providing an opportunity to work with a pioneer in the specialty finance lending industry.” The financing was in addition to the company’s existing facility as ADF continues to provide consumers with credit using its own balance sheet. ADF will use the Park Cities capital commitment to continue to scale its successful Personify Financial online lending platform. “At ADF, we aim to better meet the financial needs of underestimated Americans across the credit spectrum through our mastery of cutting-edge data science and technology and our commitment to mutual success,” said Krishna Gopinathan, Founder, Chief Executive Officer at ADF. “With the flexible financing provided by Park Cities, we look forward to continuing to grow by responsibly connecting consumers with capital.”
Applied Data Finance Frequently Asked Questions (FAQ)
When was Applied Data Finance founded?
Applied Data Finance was founded in 2014.
Where is Applied Data Finance's headquarters?
Applied Data Finance's headquarters is located at 15373 Innovation Drive, San Diego.
What is Applied Data Finance's latest funding round?
Applied Data Finance's latest funding round is Debt - III.
How much did Applied Data Finance raise?
Applied Data Finance raised a total of $327.98M.
Who are the investors of Applied Data Finance?
Investors of Applied Data Finance include Park Cities Asset Management, Paycheck Protection Program, Victory Park Capital, MAI Capital Management and Colchis Capital.
Who are Applied Data Finance's competitors?
Competitors of Applied Data Finance include Elevate Credit and 2 more.
What products does Applied Data Finance offer?
Applied Data Finance's products include Personal Loans.
Compare Applied Data Finance to Competitors
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Prosper provides an online lending marketplace connecting people who want to invest money with people who want to borrow money. It offers personalized financial solutions that empower customers across the credit spectrum such as debt consolidation, home improvement, and healthcare financing. The company was formerly known as Auto Quick Invest. It was founded in 2005 and is based in San Francisco, California.
Chime offers mobile-based banking services. It is accessible via its mobile banking application offering integrated savings accounts, credit cards, and more. The company was formally known as 1debit. It was founded in 2012 and is based in San Francisco, California.
The Social Loan Company is a Singapore-based, full-stack, next-generation Neo-banking platform company on a mission to democratize credit and banking for everyday middle-income consumers across underserved emerging markets in MENA, ASEAN, and LatAm.
Bond Street is transforming small business lending through technology, data and design.
Elevate Credit provides online credit solutions to consumers in the United States and the United Kingdom who are not well-served by traditional bank products. It offers payday loans, title loans, pawn, and storefront installment loan services. The company was founded in 2014 and is based in Fort Worth, Texas.