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AppDirect company logo
Corporation
INTERNET | eCommerce / eCommerce enablement
appdirect.com

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Founded Year

2009

Stage

Loan | Alive

Total Raised

$478.36M

Last Raised

$43.86M | 6 mos ago

Mosaic Score

+40 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About AppDirect

AppMarket enables organizations to quickly launch a marketplace to sell their own services, third-party services-such as Microsoft, Google, and Amazon Web Services-or build their own software ecosystem. AppMarket simplifies complex aspects of selling cloud products with automated billing, provisioning, and subscription management.

AppDirect Headquarter Location

650 California St. Floor 25

San Francisco, California, 94111,

United States

877-404-2777

Latest AppDirect News

SMBs Turning to Channel Partners, Consultants for SaaS Help

Sep 22, 2021

ChannelE2E by Sharon Florentine • Sep 22, 2021 Almost half of SMBs are getting their business software via a software-as-a-service (SaaS) model, according to a new study from AppDirect. And 48% of SMBs are getting help with cloud-based software from consultants, channel partners and service providers, the survey found. The survey , commissioned by AppDirect and conducted by Wakefield Research, surveyed 2,000 SMB IT decision makers from companies that employed up to 250 employees. The survey polled 500 businesses each in four countries: the United States, Canada, the United Kingdom and Germany online in June and July 2021. SMBs Turning to Channel Partners, Consultants for SaaS Help The AppDirect Small Business Software Trends Report 2021 found that 45% of SMBs have most or all of their business software based in the cloud, compared to just 24% in 2017. To overcome migration and maintenance issues, almost 48% of SMBs are turning to outside professionals for help, such as technology advisors—consultants, channel partners and telecom agents—and ISP/telecom services providers, according to the report. Since the start of the COVID-19 pandemic, 77% of SMBs say they have increased their reliance on technology. At the same time, more than half (52%) said that they ended up making a poor SaaS investment in response to the pandemic. These findings indicate the ongoing need for expert help when evaluating SaaS business technology. Technology bundles are the most popular buying choice, with 36% of SMBs saying they purchased a technology bundle—such as hardware bundled with software or software bundled with connectivity—from their provider. Technology Advisors Deliver Greater ROI While vendors remain the main source of solutions for 51% of SMBs, technology advisors’ services have increased from 21% in 2017 to 28% today, while 20% of SMBs turn to telecom providers/ISPs to get their technology solutions. SMBs choose to work with advisors mainly because of their knowledge about technology (51%), as well as because of their customer service and support (49%) and a fast and easy buying process (46%). SMBs who used technology advisors are more likely to agree that they achieve good ROI from their business technology investments compared to those that don’t, according to the survey. Using outside professional assistance for adoption and migration also greatly increases the likelihood of achieving good ROI, with 96% of SMBs agreeing or strongly agreeing that they see good ROI from their business technology. Related Content

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Research containing AppDirect

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned AppDirect in 1 CB Insights research brief, most recently on Jun 24, 2021.

Expert Collections containing AppDirect

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

AppDirect is included in 5 Expert Collections, including E-Commerce.

E

E-Commerce

8,471 items

S

Smart Money VCs (2017-2019)

6,297 items

We crunched the data to identify the 24 VC firms with the best combination of portfolio valuations and investment outcomes.

U

Unicorns- Billion Dollar Startups

832 items

C

Cloud Computing

1,330 items

Cloud computing startups develop technologies for remote (off-premises) servers used to store, manage, and process data.

T

Tech IPO Pipeline 2019

286 items

AppDirect Patents

AppDirect has filed 5 patents.

The 3 most popular patent topics include:

  • Commerce websites
  • Cryptographic protocols
  • Cryptography
patents chart

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6/29/2020

9/21/2021

Payment systems, Commerce websites, Mobile payments, Payment service providers, Videotelephony

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9/21/2021

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Payment systems, Commerce websites, Mobile payments, Payment service providers, Videotelephony

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AppDirect Web Traffic

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Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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AppDirect Rank

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