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Founded Year



Debt | Alive

Total Raised




Last Raised

$7M | 2 yrs ago

About Appcues

Appcues provides users with the designs and tools to educate customers about products via its user onboarding software. It aims to allow teams to measure and improve product adoption without engineering effort by its clients. It was founded in 2013 and is based in Boston, Massachusetts.

Headquarters Location

177 Huntington Ave Ste 1703

Boston, Massachusetts, 94414,

United States



ESPs containing Appcues

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Enterprise Applications

The digital adoption platforms market is a fast-growing space that offers businesses a solution to streamline the adoption and usage of digital tools and applications. These platforms provide interactive guidance and training to end-users, allowing them to quickly and effectively learn how to use new software, reducing frustration and improving productivity. They can also help businesses reduce tr…

Appcues named as Highflier among 11 other companies, including Alida, Kustomer, and WhatFix.


Research containing Appcues

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Appcues in 1 CB Insights research brief, most recently on Jan 20, 2022.

Expert Collections containing Appcues

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Appcues is included in 1 Expert Collection, including Sales & Customer Service.


Sales & Customer Service

1,015 items

Companies offering technology-driven solutions for brands and retailers to enable customer service before, during, and after in-store and online shopping.

Latest Appcues News

Appcues celebrates impressive first year helping mobile apps fight abandonment, increase user retention

Oct 12, 2023

Press Release• Oct 12, 2023 10:00 EDT BOSTON, October 12, 2023 ( -   Appcues , the product onboarding and adoption platform for web and mobile apps, is celebrating one year since the launch of  Appcues Mobile , which extended the company’s no-code, in-app user engagement solution to mobile applications for the first time. The inaugural year was marked by relentless innovation and countless customer success stories. Over the past year, Appcues Mobile has introduced a range of features—from in-app surveys to embedded dynamic content in-line—to address crucial challenges faced by mobile app developers and go-to-market teams. Utilizing these new capabilities, Appcues customers around the world are reducing app abandonment, increasing activation and usage, and delivering more personalized, product-led experiences to their users. "At launch, Appcues Mobile revolutionized onboarding experiences through flexible modals, providing users with intuitive guidance that transformed app abandonment into active engagement," said Michaela Sleeth, Appcues’ Mobile Product Manager. "Subsequent enhancements, including mobile surveys, tooltips, the ability to solicit app store reviews, conduct control experiments, and embed experiences inline, have empowered organizations to drive deeper engagement, increase user satisfaction, and align with evolving user expectations." During this transformative year,  Appcues Mobile has made a significant impact on its users . "Since implementing Appcues Mobile, we've improved our success rate for onboarding newly registered users by 15%," stated Stephen Eddy, CEO of a lifestyle planning app, Foresyte. "User engagement has also improved as a result. If you're looking for ways to improve the product adoption journey for your users, I strongly recommend reaching out to the Appcues team to see how they can help." Looking ahead, Appcues remains committed to driving innovation in the mobile app industry. Future features, such as localization and push notifications, will further empower app owners to expand their global reach and maintain meaningful connections with users, even beyond the app. "With a transformative year behind us, we're looking forward with anticipation as we continue to shape the future of mobile app engagement," said Sleeth. "We're excited to continue working alongside our customers to deliver enhancements that will help them build the best user experience possible for their apps." Appcues celebrates this milestone with a strong sense of purpose, determined to continue aiding mobile apps in combating abandonment rates and fostering lasting user engagement. About Appcues Mobile Appcues Mobile empowers app developers and go-to-market teams to reduce app abandonment, increase activation and usage, and deliver more personalized, product-led experiences to their users. For more information about Appcues’ solutions for mobile applications, visit . About Appcues Appcues is the product onboarding and adoption platform for web and mobile apps, designed to empower non-technical, customer-facing teams to deliver beautiful, personalized, and effective in-app experiences in minutes. Thousands of software businesses around the world use Appcues to improve how users engage with their products—from onboarding new users and driving product adoption to creating awareness for new features and collecting customer insights—all without needing a developer. Appcues is backed by Sierra Ventures, NewSpring Capital, and Accomplice. To learn more and start your free trial, visit . Source: Appcues

Appcues Frequently Asked Questions (FAQ)

  • When was Appcues founded?

    Appcues was founded in 2013.

  • Where is Appcues's headquarters?

    Appcues's headquarters is located at 177 Huntington Ave, Boston.

  • What is Appcues's latest funding round?

    Appcues's latest funding round is Debt.

  • How much did Appcues raise?

    Appcues raised a total of $55.05M.

  • Who are the investors of Appcues?

    Investors of Appcues include Bridge Bank, Sierra Ventures, Accomplice, Columbia Partners Private Capital, NewSpring Capital and 17 more.

  • Who are Appcues's competitors?

    Competitors of Appcues include Lou, Arrows, Chameleon, Userpilot, CommandBar and 7 more.


Compare Appcues to Competitors

WhatFix Logo

WhatFix helps businesses onboard their customers and provides interactive knowledge flows to enhance product adoption through its integrated software. It allows for the creation of interactive support for frequently asked questions (FAQs), training materials, and tutorials which can be integrated across all touch-points inside applications, blogs, and more. The company was formerly known as Quicko Technosoft Labs. It was founded in 2013 and is based in Bengaluru, India.

Pendo Logo

Pendo operates as a comprehensive product experience platform. It helps digital product teams and application owners deliver software experiences to users. It provides its services in a wide range of industries such as financial services, education technology, healthcare, and more. The company was founded in 2013 and is based in Raleigh, North Carolina.

Userflow Logo

Userflow is a company that focuses on user onboarding in the software industry. The company offers a platform that allows teams to build customized in-app tours, checklists, and surveys without the need for coding. This service primarily caters to the software providers sector. It was founded in 2021 and is based in San Francisco, California.

Userlane Logo

Userlane is a no-code digital adoption platform. It offers a software navigation system automating user onboarding and employee training, identifies areas for improvement, and offers real-time guidance directly within any application. It allows users to use new software without prior knowledge and without training. It was founded in 2015 and is based in Munich, Germany.

CommandBar Logo

CommandBar delivers artificial intelligence-powered user assistance solutions. It offers users search engine technology with onboarding nudges, quick actions, relevant support content, and more. The company was founded in 2020 and is based in San Francisco, California.


Onboard is a company that focuses on providing customer onboarding software solutions in the technology sector. The company offers a platform that enables businesses to manage client implementations, automate tasks, and streamline the customer onboarding process. The software is primarily used by customer success teams in various industries. It was founded in 2020 and is based in Detroit, Michigan.


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