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Founded Year



Debt | Alive

Total Raised




Last Raised

$7M | 10 mos ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+10 points in the past 30 days

About Appcues

Appcues provides users with the designs and tools to educate customers about products via its user onboarding software. It aims to allow teams to measure and improve product adoption without engineering effort by its clients.

Headquarters Location

177 Huntington Ave Ste 1703

Boston, Massachusetts, 94414,

United States


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ESPs containing Appcues

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Retail Tech

Companies in this market aim to help online shoppers find answers to their questions before they reach out to customer service agents. This includes companies that provide guided tutorials and automate user onboarding and adoption.

Appcues named as Leader among 7 other companies, including WhatFix, Pendo, and Airkit.

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Research containing Appcues

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CB Insights Intelligence Analysts have mentioned Appcues in 1 CB Insights research brief, most recently on Jan 20, 2022.

Expert Collections containing Appcues

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Appcues is included in 1 Expert Collection, including Customer Service Tech.


Customer Service Tech

987 items

Companies offering technology-driven solutions for brands and retailers to enable customer service before, during, and after in-store and online shopping.

Latest Appcues News

Demand Spring Launches Season 4 of Marketing Unplugged

Nov 7, 2022

Mark Emond; Elle Woulfe return as co-hosts for season 4 Share Revenue Marketing consultancy Demand Spring launched the fourth season of Marketing Unplugged , a podcast that goes behind the scenes and delves into the personalities and the people behind some of the world’s greatest marketing. Demand Spring founder and executive chair Mark Emond returns for his fourth season, and is joined again this year by veteran marketing executive and Leap by Demand Spring advisor Elle Woulfe . This season of Marketing Unplugged will continue the conversations from the last three seasons – talking with guests about what inspires them, and how they channel their ideas to help their organizations, and themselves, stand taller. Ramli John , Content Director at Appcues and bestselling author of Product-Led Onboarding Chris Arrendale , CEO & Founder of CyberData Pros Laura Marx Chief Marketing Officer at RSA Security Jodi Cerretani, VP of Revenue Marketing at RollWorks “We have been fortunate to have some incredible guests over the first three seasons of Marketing Unplugged,” said Mark Emond, Founder and Executive Chair of Demand Spring. “At the beginning of each season we ask ourselves how we are ever going to top the guests and conversations from the previous year, but year after year the conversations keep getting better. I am excited to dive into season four.” Demand Spring is an integrated Revenue Marketing consultancy that helps marketing organizations stand taller by enabling them to scale their ability to contribute to pipeline and revenue. Our team of Revenue Marketing Strategists, Content Marketers, and Marketing Technologists help our clients transform their marketing practices, deliver exceptional customer experiences, and drive revenue.

Appcues Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Appcues Rank

Appcues Frequently Asked Questions (FAQ)

  • When was Appcues founded?

    Appcues was founded in 2013.

  • Where is Appcues's headquarters?

    Appcues's headquarters is located at 177 Huntington Ave, Boston.

  • What is Appcues's latest funding round?

    Appcues's latest funding round is Debt.

  • How much did Appcues raise?

    Appcues raised a total of $54.3M.

  • Who are the investors of Appcues?

    Investors of Appcues include Bridge Bank, Accomplice, Sierra Ventures, NewSpring Capital, Columbia Partners Private Capital and 17 more.

  • Who are Appcues's competitors?

    Competitors of Appcues include Chameleon, Userpilot, CommandBar, Stonly, NLX, Coveo, Pendo, Algolia, WalkMe, WhatFix and 13 more.

Compare Appcues to Competitors

WhatFix Logo

WhatFix is a SaaS customer engagement startup that helps businesses onboard their customers and provides interactive knowledge flows to enhance product adoption. It allows for the creation of interactive support FAQs, training materials, and tutorials which can be integrated across all touch-points inside applications, blogs, and more.

Pendo Logo

Pendo is a product cloud that helps digital product teams and application owners deliver software experiences to users. The Pendo Product Cloud surfaces insights from product usage patterns, user sentiment, and user feedback to help product teams understand how people are using their products. Teams then use these insights to improve the product experience with smarter product decisions, in-app messages, guides, and product walkthroughs.

Stonly Logo

Stonly empowers content creators to make interactive, step-by-step guides that can be embedded anywhere help is needed. Businesses that use Stonly provide better customer service in less time by enabling their users to easily find the help they need and resolve issues themselves.

Airkit Logo

Airkit is a low-code customer experience automation platform that integrates with the organization's business system and allows employees without a coding background to manage customer interactions, including scheduling, payments, and loyalty programs.

Zoomin Logo

Zoomin offers a SaaS that uses machine learning, natural language processing and data to help companies build self-service customer experiences.

Inbenta Logo

Inbenta specializes in natural language processing and semantic search to improve the customer experience. Its integrated offering of six enterprise-grade AI and NLP-driven products -- the Inbenta Chatbot, Semantic Search, E-Commerce Search, Knowledge Management, Case Management, and Live Chat, automates over 300+ million real-time customer interactions per year across the web, mobile, social, and SMS channels, and natively supports 30 languages servicing a number of multinationals and diverse support organizations.

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