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Founded Year



Series A - II | Alive

Total Raised


Last Raised

$1.27M | 18 yrs ago

About Anthropics Technology

Anthropics Technology is a research and development company that has created Zyler, virtual clothing try-on technology that transforms the online fashion experience. The company has been making software to analyze and edit faces and bodies for more than 20 years. It has a stable of AI-based B2C and B2B products including PortraitPro, the specialist desktop portrait retouching software. The company also has expertise in virtual try-on for beauty products such as cosmetics, skin-care and hair.

Anthropics Technology Headquarters Location

First Floor, The WestWorks 195 Wood Lane

London, England, W12 7FQ,

United Kingdom

+44 117 230 7792

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Expert Collections containing Anthropics Technology

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Anthropics Technology is included in 5 Expert Collections, including Artificial Intelligence.


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Anthropics Technology Patents

Anthropics Technology has filed 4 patents.

The 3 most popular patent topics include:

  • Digital photography
  • Image processing
  • Artificial neural networks
patents chart

Application Date

Grant Date


Related Topics




Spectroscopy, Optical devices, Radiometry, Photometry, Image processing


Application Date


Grant Date



Related Topics

Spectroscopy, Optical devices, Radiometry, Photometry, Image processing



Latest Anthropics Technology News

Can Zyler make the fitting room a thing of the past?

Sep 8, 2022

According to Anthropics, “a selfie and a few measurements are all that is needed”. Zyler, the company says, enables shoppers to try on clothing in a variety of styles before making a purchase, right on their devices,. Users test different outfits on themselves virtually to see what suits them, to find their style, and to save time shopping, all with their own shape and size taken into account. “With a large proportion of clothing purchases and sales made online now, consumers and retailers can enhance their shopping experience by using Zyler,” says Anthropics. Fashion retailers such as LK Bennett use Zyler on their websites Chief executive Alexander Berend said the Zyler platform “continues to evolve and succeed in enriching e-commerce”. Berend, who led the development, went on to say that Zyler’s technology “has precision and accuracy down to the hips, legs, waist, chest, arms, and even shoulder and head measurements”. “Clothing details from the original image (e.g. texture, colour, hem, or sleeve length) as well as facial features, skin tone, body shape, and overall fit are taken into account for a realistic try-on experience. “These features have not been seen in virtual try-on technology before. Zyler is the most realistic clothing try-on solution to date, utilising state-of-the-art artificial intelligence.” Anthropics Technology grew out of the UK’s National Film and Television School, and provided innovative services in animation and graphics for the audiovisual industry before branching out into AI-powered virtual fitting technology. “Gone are the days of taking multiple pieces of clothing to the changing room, only to find that you don’t like any of them,” Berend stated. Anthropics is best known for its desktop photo-editing plug-ins, PortraitPro and LandscapePro. ___

Anthropics Technology Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Anthropics Technology Rank

  • When was Anthropics Technology founded?

    Anthropics Technology was founded in 1998.

  • Where is Anthropics Technology's headquarters?

    Anthropics Technology's headquarters is located at First Floor, The WestWorks, London.

  • What is Anthropics Technology's latest funding round?

    Anthropics Technology's latest funding round is Series A - II.

  • How much did Anthropics Technology raise?

    Anthropics Technology raised a total of $9.61M.

  • Who are the investors of Anthropics Technology?

    Investors of Anthropics Technology include Providence Investment Company, Quester Venture Partnership and Livforsakringsaktiebolaget Skandia.

  • Who are Anthropics Technology's competitors?

    Competitors of Anthropics Technology include PicsArt, PreSize, Perfect Corp, Adventr, 3DLOOK, True Fit, Smartling, Grammarly, Writer, Maze-AR and 15 more.

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