Search company, investor...
Ancestry company logo


Founded Year



Acq - Fin - II | Alive

Total Raised






About Ancestry

Ancestry offers a website offering family history information, historical records and other genealogical information. offers several localized Web sites designed to empower people to discover, preserve and share family history. Ancestry has more than 2.2 million paying subscribers across its core Ancestry websites and approximately 1.5 million DNA samples in the AncestryDNA database.

Headquarters Location

360 West 4800 North

Provo, Utah, 84604,

United States


Missing: Ancestry's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

ESPs containing Ancestry

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Healthcare & Life Sciences / Monitoring, Imaging & Diagnostics Tech

The D2C genetic tests market refers to the direct-to-consumer genetic testing category, where individuals can purchase genetic tests without a healthcare provider's involvement. The market promises to provide personalized insights into an individual's genetic makeup, health risks, ancestry, and inherited traits. However, there are concerns about the accuracy and interpretation of results, as well …

Ancestry named as Leader among 6 other companies, including Helix, Color, and Human Longevity.

Missing: Ancestry's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Research containing Ancestry

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Ancestry in 3 CB Insights research briefs, most recently on Aug 3, 2021.

Expert Collections containing Ancestry

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Ancestry is included in 6 Expert Collections, including Tech IPO Pipeline.


Tech IPO Pipeline

568 items


Medical Devices

8,633 items

Companies developing medical devices (per the IMDRF's definition of "medical device"). Includes software, lab-developed tests (LDTs), and combination products. *Columns updated as regularly as possible.



1,267 items

Companies involved in the capture, sequencing, and/or analysis of genomic, transcriptomic, proteomic, and/or metabolomic data


Digital Health

10,338 items

The digital health collection includes vendors developing software, platforms, sensor & robotic hardware, health data infrastructure, and tech-enabled services in healthcare. The list excludes pureplay pharma/biopharma, sequencing instruments, gene editing, and assistive tech.


Health Monitoring & Diagnostics

206 items

At-home IVD test developers, at-home sample collection device developers, at-home testing service providers, and all other companies playing in the at-home testing ecosystem. Companies tagged as #AtHomeTestingEcosystem


Health IT

7,901 items

Ancestry Patents

Ancestry has filed 166 patents.

The 3 most popular patent topics include:

  • Genetics
  • Molecular biology
  • Machine learning
patents chart

Application Date

Grant Date


Related Topics




Engine technology, Molecular biology, Engine components, Bristol aircraft engines, Engine valves


Application Date


Grant Date



Related Topics

Engine technology, Molecular biology, Engine components, Bristol aircraft engines, Engine valves



Latest Ancestry News

Mother knows best, but do you really know her? Ancestry survey reveals Americans know little about moms’ past–and she wants to tell you

Apr 27, 2023

Lehi—Ancestry®, the leader in family history, released survey findings today that revealed Americans have a blind spot about what their parents’ lives were like before parenthood. In fact, only 37 percent are familiar with their mother’s life before having them – yet, an overwhelming majority of moms (79 percent) are willing to share their stories. “Storytelling is our obligation to the next generation” Despite this lack of generational storytelling, most Americans (79 percent) want to know more about their parents’ lives before them, but their kids haven’t asked because they think parents don’t want to share (23 percent) or they simply haven’t thought to ask (22 percent). However, parents have fantastic stories to tell – especially since 74 percent of moms believe they’re cooler than their kids think. Now, with new Ancestry tools that spark meaningful generational conversations and provide a way to preserve mom’s memories, everyone has the power of storytelling at their fingertips. “Storytelling is our obligation to the next generation,” says Crista Cowan, Corporate Genealogist at Ancestry. “Records, family trees and DNA are the foundation of family history research, showing us snapshots of our ancestors’ lives and relationships between people – and Ancestry’s newest storytelling tools also allow us to share even more detail about what makes each of us, us. By adding photos and audio recordings of our family stories, memories and legacies can be preserved forever for generations to come.” Ancestry is encouraging everyone to learn more about who mom was before them, and to discover and preserve her untold stories using its new innovative features: Storymaker Studio : A new feature in the Ancestry app that easily allows users to create bite-sized stories from their family history and share them within the Ancestry community and on their personal social media channels. Now with Storymaker Studio it’s easier than ever to turn those stories, combined with personal family memories and heirlooms, into engaging, shareable content. Users can also record or upload audio of themselves and others telling family stories–in their voices–to share with family and preserve for future generations. DNA compare : People can now see a side by side comparison of their ethnicities and communities with DNA matches, as well as non-matches who have shared their AncestryDNA® results with them. When it comes to what Americans want to learn about their parents, they’re most interested in pre-parenthood adventures (52 percent), romantic relationships (48 percent) and rebellious phases (45 percent). Some respondents were surprised to learn things like a parent was born on a boat from Italy, faked their own death, hitchhiked across the country, composed music, performed magic, received top medals during WWII, and more. Starting May 1, everyone can also give a gift moms will cherish long after Mother’s Day. Begin unlocking even more family stories with deals on AncestryDNA, on sale for $59 (originally $99); AncestryDNA + Traits, on sale for $69 (originally $119); and Ancestry Gift Memberships, up to 30 percent off. Survey Findings In a comprehensive look at America’s knowledge of their parents’ lives before parenthood, a new OnePoll survey1 commissioned by Ancestry revealed the following additional information: We Know Little About Our Mom’s Life Before Kids, Yet She’s Vital to Our Upbringing Less than half of Americans (37 percent) are familiar with their mom’s family history/past. Yet most Americans (83 percent) say their mom raised them the most growing up, and the majority of respondents say they feel closest to their mom out of any relative (36 percent), compared to dad (29 percent). There’s a Lot We Don’t Know About Our Parents When it comes to the details of our parents’ lives before they had kids, only few Americans know about what music they listened to (19 percent), what they struggled with growing up (14 percent) and what they wanted to be when they grew up (13 percent). As adult children, more than half of Americans wish they knew more about their parents’ happiest moments (57 percent) and most valuable life lesson learned (53 percent). Most parents in America (79 percent) think they’re cooler than their children think they are, especially Millennial parents (85 percent). Parents Want Their Memories to Live On Parents in the U.S. want to share more about their lives before having a family because they want to keep their memories alive (70 percent) and pass on their experiences (68 percent). When it comes to the next generation, parents want their kids to pass on pieces of their life story, especially their happiest moment (59 percent), most valuable life lesson (56 percent) and biggest accomplishment (55 percent). Ancestry invites everyone to learn more about who their parents were before them and preserve their stories for future generations. Storymaker Studio is currently free with the Ancestry mobile app. Learn more at , and share your story on Ancestry and social media using #MyAncestryStory. About Ancestry Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families. 1 Research Methodology: All figures, unless otherwise stated, are from a OnePoll survey on behalf of Ancestry. Total sample size was 2,000 US adults evenly split between millennials, Gen X and baby boomers. Fieldwork was undertaken between April 12 – 17, 2023. The survey was carried out online. Tags:

Ancestry Frequently Asked Questions (FAQ)

  • When was Ancestry founded?

    Ancestry was founded in 1983.

  • Where is Ancestry's headquarters?

    Ancestry's headquarters is located at 360 West 4800 North, Provo.

  • What is Ancestry's latest funding round?

    Ancestry's latest funding round is Acq - Fin - II.

  • How much did Ancestry raise?

    Ancestry raised a total of $90.2M.

  • Who are the investors of Ancestry?

    Investors of Ancestry include Blackstone, GIC, Silver Lake, Spectrum Equity, Permira and 22 more.

  • Who are Ancestry's competitors?

    Competitors of Ancestry include Helix and 5 more.

Compare Ancestry to Competitors

Color Logo

Color operates as healthcare technology company. democratizes access to genetic information. It offers Color Test for patients to detect hereditary cancers such as breast, colorectal, melanoma, ovarian, pancreatic, prostate, stomach, and uterine cancers. It was formerly known as Color Genomics. It was founded in 2013 and is based in Burlingame, California.

Helix Logo

Helix connects people with the most fundamental aspect of what makes them unique: their own DNA. The company empowers consumers to discover and explore their own genomes through insights provided by its ecosystem of content partners.

MyHeritage Logo

MyHeritage offers a family history network helping families discover and share their past, present, and future online. It provides its services using matching technologies, international historical records, and at-home deoxyribonucleic acid (DNA) tests. The company was founded in 2003 and is based in Or Yehuda, Israel. In April 2021, MyHeritage was acquired by Francisco Partners.

OmeCare Logo

OmeCare provides physicians and their patients with genetic information to improve or maintain health and wellness. The company's mobile health applications merge artificial intelligence and deep learning with personal genetic information that provides personalized health and wellness guidance.

Genomelink Logo

Genomelink develops a personal discovery platform where people store deoxyribonucleic acid (DNA) data to access more insights, products, and medical research. The company platform allows the member to upload their DNA data file and discover their identities and traits. It was founded in 2017 and is based in Berkeley, California.

LetsGetChecked Logo

LetsGetChecked offers at-home tests for a variety of conditions. The company builds and delivers at-home testing kits, including hormone tests, fertility tests, HPV tests and wellness tests for cholesterol or diabetes. Its services includes manufacturing, logistics, lab analysis, clinician support, and prescription fulfillment. The company was founded in 2015 and is based in Dublin, Ireland.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.