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Founded Year

2012

Stage

IPO | IPO

Total Raised

$335.97M

Date of IPO

9/28/2021

Market Cap

1.43B

Stock Price

11.52

Revenue

$0000 

About Amplitude

Amplitude (NASDAQ: AMPL) operates as a product analytics and event tracking platform. It helps companies understand how users interact with their products by collecting data from a variety of sources, including websites, mobile applications, and Internet of Things (IoT) devices. It serves industries such as media, healthcare, e-commerce, and more. It was founded in 2012 and is based in San Francisco, California.

Headquarters Location

201 3rd Street Suite 200

San Francisco, California, 94105,

United States

650-988-5131

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Research containing Amplitude

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Amplitude in 1 CB Insights research brief, most recently on Dec 3, 2020.

Expert Collections containing Amplitude

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Amplitude is included in 6 Expert Collections, including Tech IPO Pipeline.

T

Tech IPO Pipeline

568 items

F

Future Unicorns 2019

50 items

M

Market Research & Consumer Insights

720 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.

C

Conference Exhibitors

5,302 items

T

Targeted Marketing Tech

453 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

R

Retail Tech 100

100 items

The most promising B2B tech startups transforming the retail industry.

Amplitude Patents

Amplitude has filed 28 patents.

The 3 most popular patent topics include:

  • Artificial intelligence
  • Cardiology
  • Causality
patents chart

Application Date

Grant Date

Title

Related Topics

Status

11/20/2018

6/14/2022

Laser science, Accelerator physics, Spectroscopy, Laser applications, Scientific instrument makers

Grant

Application Date

11/20/2018

Grant Date

6/14/2022

Title

Related Topics

Laser science, Accelerator physics, Spectroscopy, Laser applications, Scientific instrument makers

Status

Grant

Latest Amplitude News

Amplitude customers saw 217% Return on Investment: TEI

Aug 30, 2023

Businesses cite profit growth, improved customer retention, and cost and time savings as a result of using Amplitude Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform, today announced the results of the Total Economic Impact™ of Amplitude study conducted by Forrester Consulting. The study found that a composite organization comprised of interviewees with experience using Amplitude saw a 217% return on investment (ROI) over a three-year period. Those customers also recouped their investment in Amplitude through additional revenue in less than six months. Before moving to Amplitude, the businesses said they had no clear view of how their customers were using their digital products. The analytics tools they were using were disjointed, creating low confidence in data quality and, ultimately, a lack of understanding as to how product changes impacted revenue and business growth. With Amplitude, however, interviewees said, “their organizations’ product teams, data scientists, and engineers were able to realize significant time savings”1 in various analytics and experimentation activities. Amplitude also helped them identify new customers and discover expansion opportunities with existing accounts. “With current market conditions, value creation and return on investment are top of mind for every business leader. New technology investments need to help customers drive top-line growth through acquisition and retention of customers, or they need to help manage costs on the bottom line,” said Nate Crook, chief revenue officer at Amplitude. “Amplitude impacts all of these value drivers for our customers and has quickly become a mission-critical platform for businesses across the globe. Our digital analytics platform helps organizations better understand customer behaviors and improve their digital product experiences. We believe the TEI study validates the importance of Amplitude in helping organizations acquire and retain customers, creating seamless paths to monetization, and driving growth.” In the study, Forrester notes that companies who invest in customer analytics technologies improve the customer experience (CX) by identifying CX pain points, driving loyalty and retention, and increasing customer lifetime value. By adopting Amplitude’s Digital Analytics Platform, customers realized important revenue and operational efficiency benefits: Incremental profit growth from user growth: Simplifying onboarding and improving product adoption to help users find value faster and accelerate growth. Incremental profit growth from better monetization of existing customer base: Identifying which customer journeys lead to revenue and optimizing the path to purchase. Revenue retention from preventing customer churn: Driving engagement and activation of repeat purchases through real-time personalization to improve retention rates and increase customer lifetime value. Cost savings from tech stack consolidation: Consolidating existing vendor spending and gaining a deeper view of the customer lifecycle with Amplitude’s unified platform, which includes Amplitude Analytics, Amplitude Experiment, and Amplitude CDP, Time savings related to product development and management: Answering questions about the customer journey quickly for non-technical users and allowing them to run their own experiment, saving analysts time to work on more complex problems. “If we want to offer a product that stands out from the competition, we need immediate access to insights about how our products perform and how customers use them,” said Paul Chung, software engineer at Grindr. “Before we used Amplitude, a lot of behavioral analysis had to be done in ad hoc reports by data analysts and engineers. With Amplitude, we made 70 to 80 percent of those requests self-serve. This was a game-changer for our team. It freed up data analysts and data engineers to do more valuable work and enabled our product team to move a lot faster.” These findings build on Amplitude being named a Strong Performer in the Forrester Wave™: Customer Analytics Technologies, Q2 2022, and a Strong Performer in the Forrester Wave™: Digital Intelligence Platforms, Q4 2022 last year. Access the full study here. To learn more about Amplitude, request a custom demo today. 1 The Total Economic Impact™ Of Amplitude, a July 2023 commissioned study conducted by Forrester Consulting on behalf of Amplitude.

Amplitude Frequently Asked Questions (FAQ)

  • When was Amplitude founded?

    Amplitude was founded in 2012.

  • Where is Amplitude's headquarters?

    Amplitude's headquarters is located at 201 3rd Street, San Francisco.

  • What is Amplitude's latest funding round?

    Amplitude's latest funding round is IPO.

  • How much did Amplitude raise?

    Amplitude raised a total of $335.97M.

  • Who are the investors of Amplitude?

    Investors of Amplitude include Battery Ventures, Institutional Venture Partners, Sequoia Capital, GIC, Benchmark and 33 more.

  • Who are Amplitude's competitors?

    Competitors of Amplitude include Singular and 7 more.

CB Insights
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CB Insights puts confidence and clarity into your most strategic decisions.
See how. Join a demo.
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Trusted by the world's smartest companies to:
  • Predict emerging trends
  • See competitors' playbooks
  • Stalk the smart money
  • Identify tomorrow's challengers
  • Spot growing industries
  • Kill analyst data work
Let's see how we can help you!
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